Hi there. My name is Avil Beckford and I'm the host of the One Problem Podcast. There are tons of problems in the world. We will not focus on all of them. We're going to tackle problems one at a time. As has been the case, most of the people who come on this podcast as guests, I have some sort of prior relationship with them. And for this episode, that's the case. I've known my guest for a couple of months now, and we met on LinkedIn. So I'd like to introduce you to Syya Yasotornrat and she's a podcast strategist and producer. Now, over to you, Syya.
Syya Yasotornrat
Well, thank you very much Avil, for having me and it's such a pleasure and honor and privilege to be on your show. And thank you for trusting me. So let's talk a little about who am I? And when I say who am I? I'm not talking about who am I? Let's not go too esoteric, okay? First off, my personality, I'm not that deep. But when I say, who am I? It's more like who am I to create content digitally that people care about. That is relevant, that matters, that provides value to either help someone, inspire someone or build a community.
That's my who am I question that I'd like to address and tackle today. Because look, as a podcast producer and strategist for my clients, again, we focus on business based clients. So for those that have an illustrious, amazing hobby of underwater basket weaving, more power to you. It's not that kind of focus, if that makes sense. This is podcasting to provide content and value for prospective clients, for existing clients to maintain that relationship. But also, again, building a community, you have people that will rally around you.
Syya Yasotornrat Talks About Who Am I?
So they might not buy into your business. But they've got friends they can refer you to. So let's talk about who am I. And I love this question because with all my clients and by the way, this also includes Fortune 100 clients, where they're like, who are we? What is our messaging? What is the essence of who we are? Because the bigger brand you become, the less human. I think that element gets lost along the way. And so for those that are anywhere from solopreneurs to owning a hugely successful SMB business, and again, my corporate Fortune 100 clients, the message is this: do you know why you're doing this?
Syya Yasotornrat
Because the way you find yourself and value yourself is if you actually provide value for others. It's that back and forth. I'm sure you know this all too well, which is that all relationships are reciprocal. If you're constantly talking at someone and that other person like listening, this is going to be their response. It's like a parent to a child. Clean up your room, clean up your room. Clean up your room.
Well, have we provided a reason that there's a benefit for that child to clean their room? So it could be done with, hey, maybe I'll give you more privileges. You can play more games or read more books or whatever, play outside. Or it could be like, hey, I'll pay you. Whatever motivates her.
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- Sandra Folk, How to Deliver Effective Presentations
But only you would know your audience to know what motivates them. So very simple. The way I described it, between a parent and child relationship, each child is unique. So you have to treat your audience as such. So why are you doing something? This is your fundamental root core of why you do anything in life. It is literally going to be the fuel to get you up in the morning to be excited. To say, I'm going to talk about this, whatever topic it might be. And there are going to be days, because we're humans, that you're going to be like, I'm uninspired, screw this.
Life is happening. I've got things to do. That “why” is your fuel and fire in your belly to keep you disciplined, consistent, and engaged. Because if you're not engaged, how do you expect anyone else to be engaged in listening to you?
Syya Yasotornrat
So who am I, really? It's really foundationally from why you do anything. So ask yourself, why are you doing something? And keep asking yourself why? Every time you answer, ask why again. I know it sounds very cliche to do that. But I swear to God, if you cry or get some emotional trigger, you found your why. So I know it sounds hippy dippy, but that answers your who am I?
Because why you do something is who you are, and that's what inspires you. And frankly, Avil, that is ultimately my message to everyone today, to solve your own problem, is I have that fear of who am I? What's my value? Why do people care? It's because if you know why you're doing anything, it's the root and soul of who you are. And that level of authenticity will give you that who am I? To make people want to be inspired to listen to you, to engage with you, to be with you, and to love you like a love song, as I like to say. So I bought a minute left here, but am I hitting the point? Any question that you might have for me, Avil, in this last minute that we have together?
Avil Beckford
So what you're talking about, they have that thing called the 5 Whys. So you ask why five times, and by the time you get to the fifth why, you get to the real reason, because it's like peeling an onion. You keep on peeling off until you get to the core.
Syya Yasotornrat
Exactly.
Avil Beckford
So that's what came to me. So thank you so much, Syya, for being on this. And I'm sure you'll give the audience something to think about.
Syya Yasotornrat
Thank you. I hope so too. I really encourage everyone. Everyone has a story because you have experience and wisdom to share. Don't be afraid. Do it. People will appreciate it.
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