This Year’s Samsung Economic Research Institute Reading List for CEOs is Out

Introduction: SERI CEO Reading List

Since 2004, the Samsung Economic Research Institute (SERI) has been polling CEOs on their reading habits and recommendable books. For the latest survey, 395 CEOs participated and they are reading more than three books each month. This post has the CEO reading list.

Last year, “the most sought-after reading topics, coexistence with nature, humans and society came out on top, followed by tips on new businesses and business expansion, and finding a peace of mind and achieving your hopes,” while this year, CEOs are consuming books within the genres of economy and management, management strategy, human mind and psychology, history, culture and art. The CEOs and SERI researches chose 17 books for this year’s list.

2011 CEO Reading List

1. Rich China and Poor Chinese People by economist Larry Hsien Ping Lang
2. Africa Rising: How 900 Million African Consumers Offer More Than You Think by Vijay Mahajan
3. Start-Up Nation by Dan Senor and Saul Singer
4. Different: Escaping the Competitive Herd by Youngme Moon
5. How The Mighty Fall: And Why Some Companies Never Give In by Jim Collins
6. Smart Management by Jaeyong Song, professor at Seoul National University and
7. Outrageous Fortunes: The Twelve Surprising Trends That Will Reshape the Global Economy by Daniel Altman
8. The Invisible Gorilla by Christopher Chabris & Daniel Simons
9. Unthinking: The Surprising Forces Behind What We Buy by Harry Beckwith
10. The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr
11. The Untrodden Road Is More Beautiful by the late writer Wan-Seo Park
12. The Right Track of Life by Seok-Chul Yoon
13. New Interpretations of Korean Classics by Jeong-Won Lee
14. Time to Need Philosophies by Shin-Joo Kang
15. The Law of the Garbage Truck: How to Stop People from Dumping on You by David J. Pollay
16. The Social Atom: Why the Rich Get Richer, Cheaters Get Caught, and Your Neighbor Usually Looks Like You by Mark Buchanan
17. Ways to Win People Over by Sang-Gun Kim

2010 CEO Reading List

1. What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World by Jeff Jarvis
2. Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler
3. China's Megatrends: The 8 Pillars of a New Society by John Naisbitt
4. Rediscovery of Japan by Lee Woo-gwang
5. Kings of the Joseon Dynasty by Lee Deok-il
6. The Analects of Confucius and the Abacus by Shibusawa Eiichi
7. The Analects of Confucius on One Hand with an Abacus in the Other
8. Hon Chang Tong by Lee Ji-hoon
9. Gan-song Jeon Hyeong-pil
10. Justice by Michael J. Sandel
11. Aging Well: Surprising Guideposts to a Happier Life from the Landmark Harvard Study of Adult Development
12. The Five Forces Running World History: Desire, Modernism, Imperialism, Monsters and Religions by Takashi Saito
13. SuperFreakonomics by Steven D. Levitt
14. Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

How many of these books on the CEO reading list have you read? Participate in the Read the World Facebook Group! Please take the conversation to my  Facebook page.