Sales Knowledge Accelerator: Read Differently to Achieve Your Reading Goals

This year, one of my goals is to get better at selling. I know a lot about effective reading and learning strategies, so it made sense to use those strategies to read books on the selling process. I’ve teamed up with my friends at Portage Sales to design and deliver, Sales Knowledge Accelerator: Don’t Read More, Read Differently.  The program officially launches on February 3, 2021.

Participants get to choose seven books from a list of 12. They’ll read a book every three days. Using the reading strategies they learn from the live training sessions, the goal is achievable. There are three live training sessions, two of which will focus on taking your reading to a higher level, and the final live training session is at the end, where Adrienne Harris and Peter Meyers will pull things together.

Participants will read the books in between the first two live training sessions. Sales Knowledge Accelerator: Don’t Read More, Read Differently is affordably priced because I want to get more people reading books to learn.

Sales Knowledge Accelerator: Read Differently

Whenever I design any reading programs for leadership development, I usually participate, just to make sure that things run smoothly. I got a head start on reading my books. I came up with a list of the 12 books for participants to read. The books on the list are meant to give you a broader view of the sales process.

No one book can teach you everything. Therefore, it’s critical to read a variety of books on the topic. An important aspect of the Sales Knowledge Accelerator program is combining the big ideas from seven books you read to make them bigger and better. Additionally, when you go through the process, you tend to see what others miss, even if they read the same books.

It’s this type of activity that will take your reading to a completely different level.

List of Sales Books

1. Way of the Wolf
2. What Exactly to Say
3. Secrets of the Master Closer.
4. Psychology of Selling.
5. Spin Selling
6. The Art of Selling Yourself
7. To Sell is Human
8. The Secret of Selling Anything
9. Gap Selling
10. Perennial Seller
11. Never Split the Difference
12. How to Talk to Anyone, Anytime, Anywhere

Books Avil Beckford Has Read

1. Way of the Wolf
2. What Exactly to Say
3. Psychology of Selling.
4. The Art of Selling Yourself
5. Gap Selling
6. How to Talk to Anyone, Anytime, Anywhere
7. The Art of Selling Memberships (not on the list of 12 books)
8. Sell It Like Serhant (not on the list of 12 books)

Importance of Learning How to Sell

Whether or not you want to admit it, selling is an important skill to learn and develop. You have to sell you ideas at work. And you’re constantly selling yourself. You can do that effectively and successfully, only if you understand the sales process. Acquiring this skill will give you an edge over your peers.

As an introvert, I have to step out in a bold way. Oftentimes, I feel like I’m not being heard. Therefore, I have to learn effective strategies to get me where I need to go. And I also have to be comfortable with the selling strategies that I use. No “used car” sales tactics for me.

Looking at the books I’ve read so far, you can see that they’re very different. For instance, The Art of Selling Memberships was written by the owner of a gym. I don’t own a gym. Neither do I plan to buy one. However, one of the things I’ve always advised my clients is to look at what’s going on in other industries. More than likely, you'll find information that will work well in yours. I recently started a membership site, so I gleaned strategies from this book that I can apply there.

Using another example, Ryan Serhant is a high end real estate agent, who operates in New York City. The cases he uses in Sell It Like Serhant are from that industry. But there are many lessons in the book that you can apply to any industry or niche. It doesn’t matter what you do professionally, you’re also in sales.

Larry King who recently died, wrote How to Talk to Anyone, Anytime, Anywhere. It's such an excellent book that will teach you a lot.

Sales Knowledge Accelerator: Sharing What I Learn

I love books and I love reading. So, I write about them all the time. I’ll share what I learn from the sales books I read for the Sales Knowledge Accelerator. But if you want access to the live training sessions, you’re going to have to sign up for the program. It’s as simple as that. Even if you read a lot. Or even if you’re a sales leader, you’ll benefit tremendously from this program.

How, you might ask?

The simple answer is that many professionals don’t know how to apply what they learn from books. And second, even if they apply what they learn, ten chances to one, they don’t know how to combine ideas, so they’ll see what others miss.

What’s Next?

I’d love it if you joined us on the Sales Knowledge Accelerator: Don’t Read More, Read Differently. For your ease, there are links for you to purchase the books below. I'll write about the books here, but I won't write about them in the order I read them.

For your convenience, here are the links to buy the books on Amazon.

 Way of the Wolf Exactly What to Say Secrets of a Master Closer The Psychology Of Selling SPIN Selling The Art of Selling Yourself To Sell Is Human The Secret of Selling Anything Gap Selling Perennial Seller Never Split the Difference How to Talk to Anyone, Anytime, Anywhere

This article contains Amazon affiliate links, which means if you click on a link and buy any of the books or other products from them, the companies will pay me a small commission.