Recently I attended a Toronto Girl Geeks event, “Build, Analyze & Optimize with Google” held at Google Toronto. The event was led by Hanoi Morillo who has been working at Google for 6 years. Morillo suggested that there are five reports in Google Analytics that we should be interested in.
Report One: Understand Page Efficiency
- Look at your bounce rate.
- How engaged are your readers?
- What value have you created?
Report Two: Acquisition Source Efficiency
- Understand all your sources of traffic.
- Understand new visits (prospects) vs. returns.
- Were your visitors engaged?
Report Three: Is My Website Optimized for all the Relevant Devices?
- Fifty percent of Canadians own a smartphone. Is your website mobile friendly?
- Look at analytics to determine how many people are accessing your website with a mobile device.
Report Four: In & Out
- Understand the user journey.
- What are they doing on your website?
Report Five: Multi Channels Funnels
- What happens after you tweet something?
- What happens after your TV commercial is aired?
- How do your different channels work together?
Let Google Analytics Work for You
- To become a more knowledgeable Google Analytics user, Google has a series of videos to assist you, click here to access them.
- Hanoi Morillo mentioned Avinash Kaushik’s blog to get tips on Google Analytics.
Return to this post since Hanoi Morillo promised to give some additional information on how to generate the actual reports. Please let me know your thoughts in the comments section below. If you enjoyed this post, please share it.
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