Introduction: Estee Lauder, A Legend & Invisible Mentor
Estee Lauder was ahead of her time! She makes a great invisible mentor, a unique leader who we can learn things from. In my blog post If Estee Lauder Was a Blogger, What Would She Say? I identified 12 success tips that I gleaned while conducting research on her. She is a woman who is worth emulating her success.
This is my best 2009 post because we can learn so much from her. Back then, her Tell a Woman Campaign was simply brilliant, and is what we now call viral marketing. Customer service was very important to her, so she carefully recruited and trained her sales associates. Her persistence and determination helped her to achieve professional success.
Estee Lauder's Success Tips
- Pay close attention to the quality of your products.
- Offer a gift with purchase.
- Send samples by direct mail.
- Think creatively instead of thinking competition. Which non traditional market could benefit from your product or service (How about tapping hotels to purchase business books for their executive guests as a way to welcome them).
- Carefully recruit and train all sales representatives on how to give excellent customer service (Have product demos).
- After you achieve success with your product, expand the product line and brand.
- Have raving fans: Give your friends who have influence samples of your products to carry around.
- Use viral marketing (Similar to “Tell a Woman” Campaign).
- Trust yourself and your instincts.
- Focus, be aware of the world around.
- Know your customer, know your niche.
- Persist and have ambition.
Final Thoughts: Estee Lauder, A Legend & Invisible Mentor
Looking at the success tips with today's lens may not seem impressive, but over 40 years ago, now that's a different story. When you have some time, read more about Estee Lauder, you may be surprised that you find tips and strategies that you can apply today to your business.
