This is an interview with Don Martelli, VP, MS&L. He makes a fine invisible mentor (unique leader who you can learn things from) and you'll agree when you read Part One of his interview. It's very gratifying to see senior level professionals who understand that life is more than them. In the interview Don shares with you how he succeeded in his field and what someone starting out should do. He talks about the three events that shaped his life and you may be surprised by his answers. In his interview, you'll also learn about his biggest challenge and how he resolved it, how mentors have helped him and a whole lot more. I will post the second part of the interview on Friday, where you'll discover the books that influenced him and the ones he would like to have on a deserted island.
Tell me a little bit about yourself
I am a 14 year-veteran of the communications business. I started out as a reporter for the Boston Globe and worked for six years in the education space in PR and marketing roles. I've worked for three top PR agencies, working on technology, corporate, healthcare and consumer accounts. Currently, I'm a VP and Director of Digital Communications with MS&L Boston (www.mslworldwide.com). You can find out more about me at www.donmartelli.com.
What’s a typical day like for you?
A typical day for me is one where I'm writing blog posts for our agency and some of our clients. I'm living in Twitter and other social media services all day. I'll happen to design a piece or two for our new business process. I'll also have a couple of client calls, media stories to pitch, bloggers to interact with and account management issues to deal with as well. To put it simply, I never have a typical day. The only thing that's typical about my day is that whatever it is I'm doing, it's typically done online and via some social/web 2.0 channel.
Describe a major business (or other) challenge you had and how you resolved it.
One great program we've developed and are still working on is one with Best Doctors (www.bestdoctors.com). They are an expert medical consultation service for large US employers. They work with employees to ensure that they are getting the right diagnosis and the right treatment. Basically, they help employees make better healthcare decisions. We wanted to inject the company's point of view on healthcare reform into the online conversation, which is a very crowded one. Our first step was to launch a blog — www.seefirstblog.com. We then worked with the president and COO on messaging and tone as it related to the company's POV on reform. Once we started to generate content, we connected the main author — Evan Falchuk, president and COO — to other online influencers in the healthcare space. We knew that making the right connections via services like Twitter, would get the blog's content read and discussed in the space. Since April, we've had major news outlets like Wired, Atlantic Magazine and the Wall Street Journal, pick up See First Blog content online. Additionally, we've been linked to from Instapundit and have hosted the very popular healthcare blog carnival Grand Rounds. All of this work has resulted in over 2,000 unique visitors a month. We've topped off at nearly 4,000 due to trackbacks from Instapundit, Wall Street Journal, etc.
What lessons did you learn in the process?
The biggest lesson was that social media is not about volume. It's about connecting with the right people that can help you move the needle.
How did mentors influence your life?
Guidance, education and common sense.
What’s one core message you received from your mentors?
Be smart. Think things through. Be yourself.
Which resources (books, movies, training etc.) did your mentors recommend to you?
Too many to mention. However, that's the great thing about learning. There's so much content in this world to digest. The key is discovering what your passions are and running with it.
As an Invisible Mentor, what is one piece of advice that you would give to readers?
Read, read, read and read some more. You can never read enough.
Tell me about your big break and who gave you.
My big break was when I was hired as a writer for the Boston Globe. I got the job through my cooperative education program at Northeastern University. Without the Globe experience, I wouldn't be where I am today.
Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?
I honestly don't consider anything in my life to be a failure. I am where I want to be because this is the path I have chosen.
What has been your biggest disappointment in your life – and what are you doing to prevent its re-occurrence?
Again, no big disappointments for me. Everything happens for a reason. You need to learn from everything in life and determine how you can benefit from that experience in the future — negative or positive.
What’s one of the toughest decisions you’ve had to make and how did it impact your life?
I had a good job with a local college preparatory school and decided to leave it to come to MS&L. It was tough because I loved the mission of the school and I loved where it was headed. However, the opportunity to be part of a top, global PR agency with the reputation that MS&L had was one I couldn't ignore.
What are three events that helped to shape your life?
Getting married, having kids and going to Northeastern University. Marriage and kids keep me grounded. That's what is important in life. Knowing that I have a family to provide for is all the motivation I need. As for the NU experience, as I said, without it, I wouldn't be where I am today professionally.
What’s an accomplishment that you are proudest of?
Raising two beautiful and healthy daughters.