Introduction: 5 Types of Videos Your Website Needs
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
This year has been touted as the year of the video! There are many webinars where people are telling us that we have to use videos on our website to increase user engagement. We are also told that visitors spend a longer time on websites that have videos. But no one has really taken the time to tell us the types of videos that we need.
At a workshop on trends in videos offered by Getty Images, Andrew Delaney, Director of Content reported that there are five types of videos that you need to have on your website. And he indicated that you did not have to hire someone to create the videos for you.
Have you read?
Tips on How to Produce High Quality Videos
- Brand documentary: This type of video is more like a documentary where you talk about your brand.
- How-to: This trains your customers on how to use your products and services. It also demonstrates what your products can be used for, and techniques on how to apply your products and services, perhaps how your products can solve an issue or challenge.
- Expert video: This type of video showcases your expertise.
- Promo video: This type of video is for events and press releases. It is a quick, time specific video meant to drive traffic to an event you have planned.
- Product demo video: This video is meant to differentiate your products and services from those of your competitors.
Final Thoughts: 5 Types of Videos Your Website Needs
The average person views 180 videos each month, spending 18.9 hours. Thirty-six percent of global consumers trust video ads – videos help to build brand authority. Although this blog post was written a few years ago, the information is still relevant today. And not many people talk about the different types of videos to make.
