Introduction: Ways to Optimize Your LinkedIn Presence
Recently, the Downtown Women’s Club hosted a teleseminar with Carol McManus, the LinkedIn Lady. McManus has made over six figures of her income from referrals she received on LinkedIn. She spends time building and nurturing the connections she has on LinkedIn and understands the importance of networking and the correct way in which to do it. She shared some tips on how to optimize your LinkedIn presence.
McManus shared a few tips on how to make LinkedIn work for you.
- View your profile as your biography, and think about the way you would like to present yourself to the world. Take the time to complete your profile and make sure the information you include shows you in your totality. People want to know how you got to where you are today. As you are crafting and building your profile, include the things that make you distinctly you.
- If you have held multiple positions in one company, choose the most memorable ones to write about, and solicit recommendations.
- In the Summary section, give clues as to who you are and why others should connect with you. Build a rapport, and champion who you are and how you serve your clients. Think about your background, both personal and professional and highlight specific skills.
- In the Specialties section, list your responsibilities with the accompanying accomplishments.
- First thing in the morning, log into your LinkedIn account and quickly scan updates from your connections to see what’s going on and reach out to them. Bring people to the front of your consciousness. This is a quick and easy way to keep in touch with your contacts.
- Join groups whether they are Alumni, Associations, Industry – you are allowed to join 50 groups. Think about who you want to hang out with, and why, and choose groups based on that. Each day choose one or two groups to visit and comment.
What are some other effective ways that you have used LinkedIn?
Related articles
- 5 Tips for Managing LinkedIn Groups (hubspot.com)
