Introduction: 3 Words I Used to Sell 100000 Books by Andrew Kap
In my quest for knowledge and wisdom, I recently came across a book titled 3 Words I Used to Sell 100000 Books by Andrew Kap. While this book had some valuable information to offer, I couldn't help but notice that the author seemed to have missed the concept of writing tight. At 246 pages, the content could have easily been condensed by more than half. It felt as though the author was more focused on storytelling rather than getting straight to the point, which, I must admit, frustrated me. However, amidst the unnecessary fluff, there were certainly some useful insights worth mentioning.
If you decide to invest in this book, I would advise you to approach it with the mindset of moving through the content quickly. There are countless other books out there vying for your precious time, and it's important to allocate it wisely. That being said, I believe that there are gems to be found within these pages that make it worth your while.
Summary: 3 Words I Used to Sell 100000 Books by Andrew Kap
“When you keep your reader’s needs at the top of your mind AND you know how to address
those needs, you discover a superpower within you to effect change and redefine what’s possible. Dramatic, but true.”
This is sound advice. It makes sense to me. How would you approach writing your book and selling it if your goal was to serve the reader?
“When every single decision that you make …and every single thing that you do …is driven through the very specific lens of serving your reader …your success becomes inevitable and your book sales are guaranteed. You end up stacking win on top of win on top of win — to a point where you look up one day, and everything is just …better.”
What are the top three to five goals you want to achieve with your book?
In terms of my book, Leadership Reading: Spilling the Tea on How Top Leaders Read, the following are my goals:
- Teach how to read to find ideas to apply to their business and career.
- Help leaders to whittle their to-be-read pile of books.
- Show them how to find the knowledge in books that will help them to get promoted.
- Help them build a body of knowledge to generate creative solutions whenever they need them.
Serve readers in an unforgettable way. Make your book be the one they have on their nightstand all the time. Not gathering dust somewhere. Help readers see the problem they have and the solution you offer in a way they’ve never seen before. What I’m reading feels like a continuation of Find Your Red Thread by Tamsen Webster.
Have you Read?
Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster, Summary
Give people the piece of the puzzle they’ve been missing. What is that piece of puzzle? You hold a mirror, so they can see for themselves.
In my situation, I want people to read more. Some people lack time, others lack focus and concentration, and others cannot remember what they read. That means I have to resolve those challenges in the book I write on leadership reading. I show them why their New Year’s resolution to read more books failed.
“Because now …they see the world differently. Now …they see themselves differently. Now …they’ve achieved a genuine shift in their paradigm.…the way you serve your reader best (and the way you inspire them to rave about your book to everyone they know) is by giving them a perspective on their problem (and the corresponding solution to it) that nobody else has given them before.”
What you’re offering has to feel new and fresh to them. You’re providing your readers a service.
3 Words I Used to Sell 100,000 Books: Invite Reviews Don’t Chase Them
To invite reviews, create an experience for the reader that inspires them to leave positive feedback. Create wins for your reader. How can you serve the reader after they’ve bought and read the book? Have a page with free offerings in the book.
Here’s an email the author sent.
“If you’re ever inspired to give your opinion, please feel welcome to add any feedback you might have about my book in an Amazon review. It helps other readers decide if my book is right for them when readers like yourself share your own important thoughts on it. And the link I’m giving you takes you straight to where you’d need to go to review the book with NO extra clicks or unnecessary additional scrolling.”
When someone leaves you a review, thank them in the comment section and address points made in the review. Celebrate the person leaving the review.
3 Words I Used to Sell 100,000 Books: Book Cover and Title and More
Create book covers and titles that are absolutely irresistible. The introduction of the book is important. Tell readers what to expect. Paint a picture of what the reader can expect to happen after reading the book. Set a positive and accurate expectation of what’s coming. The introduction communicates the value of the book.
When you write a book, do so with the preview in mind. The table of contents is valuable real estate.
“Ask yourself, “how can I say something in a way that increases the probability of enticing potential readers who find their way to my book’s listing?””
Structure your book to be interesting. The preview shows how valuable your book is. That makes sense to me since I teach people to preview a nonfiction book before reading it to determine which chapters and sections to read.
Next Steps
Wondering what to do next, you can do all of:
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Buy 3 Words I Used to Sell 100,000 Books by Andrew Kap
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Buy my new book, Leadership Reading: Spilling the Tea on How Top Leaders Read
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If you want to Consult 1:1 about Effective Reading Strategies
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Subscribe to my YouTube Channel
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Join the Art of Learning Membership Site
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Download Unlock Your Genius Power Reading Tips Sheet
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Buy me a cup of coffee!
If you want access to my Bookish Notes, please consider joining my membership site, the Art of Learning.
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