Estee Lauder was ahead of her time! She makes a great invisible mentor, a unique leader who we can learn things from. In my blog post If Estee Lauder Was a Blogger, What Would She Say? I identified 12 success tips that I gleaned while conducting research on her. This is my best 2009 post because we can learn so much from her. Back then, her Tell a Woman Campaign was simply brilliant, and is what we now call viral marketing. Customer service was very important to her, so she carefully recruited and trained her sales associates. Her persistence and determination helped her to achieve professional success. Estee Lauder's Success Tips Pay … [Read more...]
What Are You Thankful For?
November 17, 2009 by
American thanksgiving is coming so much attention is on gratitude, but gratitude should be an every day thing, not just a day or week. In Canada we celebrate Thanksgiving in October. In Jamaica where I was born, the church celebrates harvest and they have Harvest Supper, which happened this past weekend. I try to express my gratitude each day, sometimes I succeed and sometimes I fall short, so I try to do it as life unfolds and things happen and that works for me. Here are seven things that I am grateful for. Family: I am grateful to my family for loving me, even when I screw up and screw up badly. They may lecture me, which I do not like, … [Read more...]
What I Learned From Self-Imposed Limits
October 10, 2009 by
Image via Wikipedia Are we hardwired to automatically place limits on ourselves? We set limits on our earning potential, on how much we can accomplish in life. We are either too young or too old, have too much or too little education and the reasons go on and on about why we cannot do something. Many of us suffer from excusitis. And, I was no different until I started to pay close attention to the stories I tell myself about why I did not honor commitments to myself. Setting limits have been around for a long time. Take the popular story Aladdin and the Wonderful Lamp, in recent versions of the story there are only three wishes … [Read more...]
Two Approaches, Two Very Different Customer Experience
October 6, 2009 by
As a writer and researcher, industrial and graphic design are not my areas of expertise, therefore I don’t know what I don’t know so I defer to the designers, and place the onus on them to deliver what I need. I am on about the fifth iteration of my website. I had a website before most large companies had websites, over 10 years ago. The last two graphic designers I worked with had two very different approaches which impacted the customer service experience for me. One graphic designer followed the route that most graphic designers take. They meet with you, ask some preliminary questions, go away and work, then they return with a few … [Read more...]
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