Are you looking for some straightforward social media strategies? Without all the hype? You’ll find easy social media tips to immediately apply. Then The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick is the book for you!
You’ll discover many new ideas like I did. And you will see ideas you are familiar with, which is good. Because that reinforces that those strategies work.
Below, you’ll find some of my notes from The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick!
Initial Thoughts on The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick
Like most people, I learned social media through trial and error and by reading articles. I have read three books on Pinterest, and watched a few videos as well. As an introvert, I also learn social media by observing. What does that mean? Well, I will notice something, say on Twitter for instance, that is new to me, and I will wonder how they did that, then I will figure it out.
Reading The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick filled in some gaps in my social media knowledge that I didn’t even know existed. There are a lot of things in the book that I already know, but there are some key information that is new to me, so I am glad that I purchased the book. One tip I really appreciated was to use Wisestamp to create your email signature. For years, I have had an email signature, but using this app took things to another level – a more professional one.
Have you read?
What Is The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick About?
In this summary of The Art of Social Media, I will include things that I think are useful and interesting. I bought this book because I wanted to know about things that I could be doing better or things to start doing, so that may be reflected in what I include. If you decide to purchase The Art of Social Media after reading this summary, I recommend that you buy the e-book version because there are a lot of clickable links. I have the print copy and the experience is not the same.
Basic Social Media Plan Outline
- Figure out how you are going to make money from your social media efforts.
- Figure out the kind of people you need to attract to make money.
- Figure out what those people want to read, which may be different from what you want them to read.
Some of the purists may object to wanting to make money from social media activities, but doing social media the right way can be time-consuming, and most people are already strapped for time. Wouldn’t it be gratifying to attract paying clients through social media? The basic social media plan outline goes a long way!
Social Media Planning Calendar
Being successful at social media requires using an editorial calendar, and I know this, but I do not always use one. I do schedule my posts a week in advance using Hootsuite and Buffer because the content I post tend to be evergreen, so they are always topical. I started to spend more time composing tweets and I am getting more retweets and favorites because of the extra effort.
In The Art of Social Media, the authors include information on Editorial Calendars to use, so you have options to choose from. The new information for me is the WordPress plugin Stresslimit, which enables you to plan and review your blog content. I plan to give Stresslimit a try. Many people think that I spend a lot of time on social media, but I don’t because I use scheduling tools that are at my disposal, and the book tells you which services are better for each of the major social media networks.
How to Share on Social Media
To share the best content on social media, the book lists quite a few resources, many of which I am already using. Alltop, Feedly, Futurity, Google Scholar, SmartBrief and National Public Radio (NPR) are some of the services mentioned in The Art of Social Media. If you follow the instructions in this section, by using some of the resources mentioned, it will allow you to elevate your game when sharing content.
I have added the services that are new to me. We have heard it many times that we should share quality content, but what does that mean? The authors list four types of shareworthy content, and if you remember, in Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon, he has a decision tree to help people decide whether they should share a piece of content.
Easy Social Media Tips: 4 Types of Shareworthy Content from The Art of Social Media
- Information: What happened? Does it matter to your readers?
- Analysis: What does it mean? What are the implications?
- Assistance: How can I do that?
- Entertainment: Will it make people laugh or entertain them?
And to enhance the way your posts look, add visuals since a picture is worth a thousand words. I have been using Canva, and it is making a difference in the way my posts look. I am also taking Canva’s free tutorial offered on its website. In The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio, they also discuss the importance of adding visuals to complement your words.
Have you read?
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon, Book Review
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio – Book Review
Easy Social Media Tips: Great Titles of Posts
- How to Rock…
- Quick Guide…
- A Complete Guide to…
- Questions You Should Ask Before…
- Rules for…
- Essential Steps to…
- Most Popular Ways to…
- Tips for Busy…
- Tactics to…
- What No One Tell You About…
The titles are taken from a list of 74 that Twelveskip created – take a look at the 74 Clever Blog Post Title Templates that Work infographic. Titles are something that I continue to struggle with, but I am making a concerted effort to write better post titles. This template is helpful because you can print it and place where you can see it.
When Guy Kawasaki was talking about being pitched for guest posts, I kept on nodding my head in agreement because I could relate. People email all the time and pitch content that has nothing to do with my blog. And there are those who find one of my blog posts, and decide that they have a resource that will make it more complete. But the way they approach me causes me to ignore them. Recently, one person was extremely aggressive about me adding her information that I had to ask her to stop contacting me. So I was delighted that there is a section in The Art of Social Media that deals with how to pitch.
I signed up for Triberr a while ago, but have never taken any action since then. After reading The Art of Social Media, I completed my profile and joined a related tribe. It has never occurred to me to embed my tweets in my blog posts, and now I will start doing that. And the section I most appreciated in the book is how to host a Google Hangout on Air – that section is absolutely priceless. In that section, you will also learn which equipment to purchase. The book talks about Twitter chats, but I do not like them, so I stay away from them.
Should You Buy The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick?
After reading The Art of Social Media: Power Tips for Power Users by Guy Kawasaki & Peg Fitzpatrick, I realized that there are lots of important things I do not know about social media. I recommend this book.
Books by Guy Kawasaki