The Invisible Mentor

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Today, I present 24-year old Nathalie Lussier. It’s the first time that I have interviewed someone so young, but I thought it important to bring you a diversity of voices. Open your mind, and see what you can learn from this young lady who is not only passionate about what she does, but is wise beyond her years. It was a pleasure to interview her because she is so thoughtful, and she was willing to answer questions which require the wisdom that comes with age. For instance, when asked, “If you had to start over from scratch, knowing what you know now, what would you do differently?” she responded, “I would have started earlier to try to understand what people wanted, see what they had trouble with and help them in that area.” In my opinion, that’s good advice because we often create products that we think people should want, instead of what they actually want.

Tell me a little bit about yourself.  

I am known as the raw foods witch, and I help people to eat more fruits and vegetables. I have a background in software engineering and all of my nutritional knowledge is self taught based on the experience of the results that I have had eating this way.

What’s a typical day like for you?

I wake up and drink a green smoothie, which is basically fruit and green leafy vegetables. After that I work on the computer, and sometimes I go for a swim during the day because I like to break things up. I do more work on my computer and in the evening I have a big salad with my boyfriend Robin, and later read a book.

How do you motivate yourself and stay motivated?

I like to get feedback so when I hear that others are enjoying my work or getting a lot of results from what I am teaching, that propels me forward and motivates me.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I would have started earlier to try to understand what people wanted, see what they had trouble with, and help them in that area.

What’s the most important business (or other) discovery you’ve made in the past year?

Making relationships a priority is the new way of doing business today. You can really connect with people online with tools like email, Twitter and Facebook. You can really get to know people and build relationships over time, and give them what they need instead of just pushing stuff in their direction.

What’s one of the biggest advances in your industry over the past two years?

In terms of raw foods, things are shifting away from being very strict, and moving toward welcoming everyone to try eating this way a little bit more.

What are the three threats to your business, your success, and how are you handling them?

1. The first is time management. I would be reading email and responding to them then I click on a link in an email and all of sudden a lot of time has elapsed and I realize that I have not done any work. So what I do is frequently check the time and see how I am doing and ask myself if I have done what I said I was going to do by that time of the day and that is how I handle that threat.
2. Another threat I would say is misinformation. When people hear the term raw foods, they immediately think it’s all or nothing, but the way that I teach it is you can eat fresh fruits and vegetables and get the benefits from that. You do not have to be that strict with yourself.
3. And the third threat kind of relates to the first idea is that I have a lot of passion and am prone to go off on a tangent and do something new and different that does not necessarily relate to what I am doing right now. The way that I deal with this is to focus on what my goals are and where I am headed.

What’s unique about the service that you provide?

I like to make it fun, informal, down-to-earth and accessible to anyone who is remotely interested in getting healthier, and I like to deliver all my stuff online except for a few things that I deliver personally, which I enjoy. I love to do videos and recipes that are simple so everyone can get their hands dirty. And what’s really fun about the way that I teach things is that I am known as the witch so I like to bring in a special magic feeling to everything that I do.

What do you observe most people in your field doing badly that you think you do well?

Most people in my field do not have the type of technical background that I have so I am able to have interactive technologies and videos on my website and this may not be easy for them.

Describe a major business (or other) challenge you had and how you resolved it.

One of the challenges that I had in the beginning was getting people to visit my website and get interested in my services. I think that’s also a challenge that many people face. I resolved the challenge by writing something that really connected with my audience. In the beginning when I was writing articles, blog posts, I was really writing for myself. I was writing stuff that was useful for my colleagues and myself, but not useful to those who were new to raw foods. So just shifting to write about what raw foods is, and how you sprout your own nuts and seeds and dehydrate stuff has made a difference and my business took off.

What lessons did you learn in the process?

I learned to really listen to my people and when I had no readers to listen to I learned to use Google Keywords to identify what people were searching for in my field. I learned to shift my mindset to what my customers were thinking.

Tell me about your big break and who gave you.

My big break happened last October about Halloween time. I basically did a big launch, had done a speaking engagement, another audio interview and a couple of radio that same week. It was an accumulation of all these speaking events and giving talks about raw foods that pushed things over the edge and made the launch a big success for me. One talk was at The Big Carrot in Toronto, Canada and I did some online podcasts.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

Before the big launch that I did, I tried to do something similar to provide a program for people, and it really didn’t resonate with anyone. It didn’t connect with my audience and my offering wasn’t quite right, the timing wasn’t right either. It was a failure in that I launched a product that didn’t take off, but it was useful to me to see what it took to create a program like that, the time it took and what people really wanted. Learning from that helped me down the line to achieve success.

What has been your biggest disappointment in your life – and what are you doing to prevent its reoccurrence?

I always felt that I had this knowledge of what I was meant to do and it had something to do with health, but I became a programmer because I was very idealistic and thought that I could create software that would lead to finding the cure for cancer or something like that. I guess I was very disappointed that things didn’t turn out the way the way I expected. That has made me think about how I make decisions and my expectations of the world. These days I think about my decisions very differently from back then. I was pretty young when I made that decision.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

The toughest decision that I made was to turn down a job offer and go out on my own to start a business. I had a job offer to work on Wall Street in New York City and I also had it in my mind that I wanted to travel and visit China. My boyfriend Robin is from China and I wanted to visit his family. So I made the decision to turn down the job offer and figure out what I’d do when I returned from China. It was a very tough decision to make but it turned out very well.

What are three events that helped to shape your life?

1. I am a black belt in Tae Kwon Do and one of the events which shaped me was attending a big competition in the US and winning a medal there. And it was great to see what it was like outside of my tiny home town in Ontario. The experience built my self confidence.
2. Another event also occurred when I was younger. I participated in a forum for young Canadians. A bunch of high school students were brought to Ottawa, Canada and we talked about politics and how to change the world and it made me realize that we are all in this together and how we take action is how we differ.
3. I lived in California for four months for an internship and just being there, meeting people and attending a seminar was really life changing for me to be around people with different mindsets. Being there started bubbling some of my business ideas.

What’s an accomplishment that you are proudest of?

Being in business right now.

How did mentors influence your life?

Mentors influenced my life a lot! One of my mentors was my tae kwon do instructor and she was very influential in giving me self confidence. It was good to have someone who believed in me and wanted to see me go far. Other mentors were very instrumental, especially in business, and women I met online were very motivational to me and gave me the power and courage to step out and do this.

What’s one core message you received from your mentors?

Trust yourself, listen to your intuition, and take action.

Which resources (books, movies, training etc.) did your mentors recommend to you?

One of the ones I liked was a book called Book Yourself Solid by Michael Port. Other books recommended are all the books by Seth Godin and the Ultimate Sales Letter by Dan Kennedy.

As an Invisible Mentor, what is one piece of advice that you would give to readers?

Trust yourself that what you are doing is going to work, put yourself out there and show people that you care and build relationships. Stick to what you are doing and don’t give up when things aren’t going well.

What nuggets can you take away from Nathalie’s interview?

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This is Part Two of Don’s interview. Please click here for Part One. In this content rich interview, you learn how he stays motivated, what are the threats to his business, advances in the industry, how he defines success, generates ideas and much more.

How do you motivate yourself and stay motivated?

I love technology and being the director of Digital Communications, it’s my job to stay on top of the trends and keep our clients and staff up to date with the latest info in social media. I help our account teams weave social media into their traditional PR programs so I need to be right on the cutting edge. Due to my love of technology and social media, motivation is never an issue for me.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I’d create Twitter and be a millionaire.

What’s the most important business (or other) discovery you’ve made in the past year?

The most important discovery I’ve made is pretty simple — social media is great, but it doesn’t replace the human aspect that’s needed to close business deals. Yes, clients like the fact that we are on the cutting edge of social media, but if we don’t vibe well with the client, we won’t win the business. Relationships and personal, face-to-face interaction is key to bringing in new business and keeping current clients happy.

What’s one of the biggest advances in your industry over the past five years?

That’s simple — social media. It has greatly impacted the way we think about our business and our client’s business. Every program we develop is run through a digital prism. The lines of advertising, marketing, journalism and PR are blurred because of social media.

What are the three threats to your business, your success, and how are you handling them?

There really isn’t three threats. It’s just one — social media. However, it’s also an opportunity. Social media has all but leveled the playing field for agencies. We are all “experts.” We are all going after the same budgets. It’s created a very intense and competitive environment, even more so than it was before. So the key is to stay on top of the trends and develop programs that are so forward thinking that the work you do speaks for itself. Clients hire on experience.

What’s unique about the service that you provide?

Our unique perspective on this business stems from the mashup of the PR world before the web and since eruption of the web 2.0. We have experience that runs the gamut and fusing that experience with the knowledge of the digital space, truly gives our clients a 360 view of their brand and how we can help them move the needle.

What do you observe most people in your field doing badly that you think you do well?

There’s too much “me-me,” i.e. self promoters. Let your work speak for your company and your services. Yes, you should market, but don’t go overboard with how “great” you are. Writing a book about social media doesn’t make you an expert. Implementing a program that generates an additional 500 sales leads makes you not only an expert, but valuable to your client.

How do you integrate your personal and professional life?

I just do it. There’s no formula. There’s no “balance.” You do what you have to do to the best of your ability and you make the time for family. It’s not brain surgery. You have to make ample time to do both well.

What’s a major regret that you’ve had in life?

Zero regrets. Regrets are just heavy pieces of baggage that add no value to your life.

What are five life lessons that you have learned so far?

Be yourself. Be honest. Help people. Take care of your family. Own up to mistakes.

When you have some down time, how do you spend it?

With my kids or learning new things as it relates to social media.

What process do you use to generate great ideas?

Talking to my kids. Playing catch. Walking or listening to music. My creativity is fostered when I’m not thinking about something specific.

What’s your favourite quotation and why?

“You don’t ask to take a photograph. You ask quietly, to borrow it.” I’m a photographer on the side and saw that anonymous quote once and thought how smart it was, because it’s true.

How do you define success?

Healthy and happy home life.

In your opinion what’s the formula for success?

Healthy and happy home life.

If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?

I’d meet my two great grandfathers (for family reasons), president Obama (for his vision), Steven King (for his creativity) and Nelson Mandella (for his life’s lessons).

Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?

Steven King’s The Stand, mostly because of the creative writing and the descriptions he used to set scenes, describe characters and make you, as the reader, feel like you were in their world.

If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

I’d honestly take any of Steven King’s novels because of their creativity and the fact that they would take me to a world that I’d never see. I don’t need any self-help books or any books about people’s lives, Shakespeare, etc. I’d want simple, yet descriptively satisfying books.

Have you read any books that inspired you to start a business, service or invent “something”? If yes, which book?

Nope, not yet. But I’ve read a lot of books that have inspired me to do better at my job, better as a person and better as a dad/father.

What one music CD and movie would you like to have with you (on the deserted island) and why?

Way too much to list. I couldn’t decide out of the slew of music I own.

What excites you about life?

My kids.

How do you nurture your soul?

My kids.

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

Honestly, I’d eliminate homelessness. It’s a sad thing to see and I see it too, too often.

Complete the following, I am happy when…

I get home and I see my kids after a long day at the office. It’s food for the soul.

This is an interview with Don Martelli, VP, MS&L. He makes a fine invisible mentor (unique leader who you can learn things from) and you’ll agree when you read Part One of his interview. It’s very gratifying to see senior level professionals who understand that life is more than them. In the interview Don shares with you how he succeeded in his field and what someone starting out should do. He talks about the three events that shaped his life and you may be surprised by his answers. In his interview, you’ll also learn about his biggest challenge and how he resolved it, how mentors have helped him and a whole lot more.  I will post the second part of the interview on Friday, where you’ll discover the books that influenced him and the ones he would like to have on a deserted island.

Tell me a little bit about yourself

I am a 14 year-veteran of the communications business. I started out as a reporter for the Boston Globe and worked for six years in the education space in PR and marketing roles. I’ve worked for three top PR agencies, working on technology, corporate, healthcare and consumer accounts. Currently, I’m a VP and Director of Digital Communications with MS&L Boston (www.mslworldwide.com). You can find out more about me at www.donmartelli.com.

What’s a typical day like for you?

A typical day for me is one where I’m writing blog posts for our agency and some of our clients. I’m living in Twitter and other social media services all day. I’ll happen to design a piece or two for our new business process. I’ll also have a couple of client calls, media stories to pitch, bloggers to interact with and account management issues to deal with as well. To put it simply, I never have a typical day. The only thing that’s typical about my day is that whatever it is I’m doing, it’s typically done online and via some social/web 2.0 channel.

Describe a major business (or other) challenge you had and how you resolved it.

One great program we’ve developed and are still working on is one with Best Doctors (www.bestdoctors.com). They are an expert medical consultation service for large US employers. They work with employees to ensure that they are getting the right diagnosis and the right treatment. Basically, they help employees make better healthcare decisions. We wanted to inject the company’s point of view on healthcare reform into the online conversation, which is a very crowded one. Our first step was to launch a blog — www.seefirstblog.com. We then worked with the president and COO on messaging and tone as it related to the company’s POV on reform. Once we started to generate content, we connected the main author — Evan Falchuk, president and COO — to other online influencers in the healthcare space. We knew that making the right connections via services like Twitter, would get the blog’s content read and discussed in the space. Since April, we’ve had major news outlets like Wired, Atlantic Magazine and the Wall Street Journal, pick up See First Blog content online. Additionally, we’ve been linked to from Instapundit and have hosted the very popular healthcare blog carnival Grand Rounds. All of this work has resulted in over 2,000 unique visitors a month. We’ve topped off at nearly 4,000 due to trackbacks from Instapundit, Wall Street Journal, etc.

What lessons did you learn in the process?

The biggest lesson was that social media is not about volume. It’s about connecting with the right people that can help you move the needle.

How did mentors influence your life?

Guidance, education and common sense.

What’s one core message you received from your mentors?

Be smart. Think things through. Be yourself.

Which resources (books, movies, training etc.) did your mentors recommend to you?

Too many to mention. However, that’s the great thing about learning. There’s so much content in this world to digest. The key is discovering what your passions are and running with it.

As an Invisible Mentor, what is one piece of advice that you would give to readers?

Read, read, read and read some more. You can never read enough.

Tell me about your big break and who gave you.

My big break was when I was hired as a writer for the Boston Globe. I got the job through my cooperative education program at Northeastern University. Without the Globe experience, I wouldn’t be where I am today.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

I honestly don’t consider anything in my life to be a failure. I am where I want to be because this is the path I have chosen.

What has been your biggest disappointment in your life – and what are you doing to prevent its re-occurrence?

Again, no big disappointments for me. Everything happens for a reason. You need to learn from everything in life and determine how you can benefit from that experience in the future — negative or positive.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

I had a good job with a local college preparatory school and decided to leave it to come to MS&L. It was tough because I loved the mission of the school and I loved where it was headed. However, the opportunity to be part of a top, global PR agency with the reputation that MS&L had was one I couldn’t ignore.

What are three events that helped to shape your life?

Getting married, having kids and going to Northeastern University. Marriage and kids keep me grounded. That’s what is important in life. Knowing that I have a family to provide for is all the motivation I need. As for the NU experience, as I said, without it, I wouldn’t be where I am today professionally.

What’s an accomplishment that you are proudest of?

Raising two beautiful and healthy daughters.

What did you learn from this interview and how might you use some of the information? Please keep the conversation flowing and comment. If you got to this post via search engine, please consider subscribing by email or RSS Feed.

There is truth to the adage that no one succeeds alone: the Lone Ranger had Tonto, and Bud Abbot had Lou Costello. They needed and relied on each other to achieve their goals. Even the self-made millionaire used “somebody’s” resources to achieve professional success. Would it then not make sense to have a system that allows people to pool their mental capacities to solve problems, generate great ideas and perhaps even conquer the world?

The Buddy System™, a support system consisting of about four to six people who are committed to co-mentoring  each other to achieve their goals, could be the answer. Members of this support network do not have to be from the same company, they just have to have a willingness to help others while helping themselves. Each member of the co-mentor network assumes the role of “buddy” or sidekick or co-mentor to the other members. Think of the Buddy System™ as a mini think tank where transformation partners pool their resources to achieve a greater good.

Finding appropriate buddies (co-mentors) takes careful planning, but the effort spent in getting it right will potentially catapult you to success. Have you identified those people in your diverse networks whose goals, personal mission and values intersect with yours?

Initially, get together to talk about what is important to you, and where you would like to see yourselves in five years? Brainstorm various ways to fill the gap between where you are, to where you want to be. Before committing, take the group for a test drive to discover if real chemistry is there.

If co-mentors feel comfortable together, decide which courses, webinars, workshops, seminars, conferences, podcasts, blogs and books would benefit the group the most. When deciding, focus on training and resources that will help members to attain greater personal and professional success. Allocate training and resources among members. When members take a course or read a book and so on, they should write a summary and teach the concepts to other members. This lessens the learning curve for each transforming partner.

For maximum impact, meet once a week and no less than every two weeks for two hours, but remember to harness technology by creating a group on LinkedIn, Twitter, Yahoo! or any other to circulate training or book summaries. If members are dispersed geographically, utilize video or web conferencing to meet. Reserve meetings as a forum for members to act as a Buddy Think Tank™ where they strategize, act on opportunities, and generate innovative ideas to resolve critical issues/concerns/problems facing them in their daily lives.

Potential ways to enhance the Buddy System™ experience:

• If members are located in the same geographic area make the Buddy Meetings™ a fun event – eat and laugh together
• When summarizing books, ask the following questions and include the answers in the summary:
  • What breakthroughs did you have while reading this book?
  • Does the book contain facts that are somewhat surprising because they are different from what you know?
  • Are there any rule breaking in the book? If yes, what are they?
  • Is there a method of thinking, or metaphor implied in this book that you could adopt to solve problems?
  • What are the top 5 great ideas/takeaways from the book?
  • How does the author’s ideas or solutions relate to your life and your work?
  • In what ways can you use the ideas/insights/takeaways to increase the value of your product/service to your customers (internal/external)?
  • In what ways can you use the ideas/insights/takeaways to add value to your life?
• Rotate roles and responsibilities among members
• Evaluate regularly to determine if the needs of all member are being addressed by the group

In today’s environment, standing still is no longer an option in work and life. Use the Buddy System™ to partner your way to success.

The Legend of The Lone Ranger Music Video By Carey Lee Fisher

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