The Invisible Mentor

Posts Tagged ‘tough decisions’

Today I present Donna Whitney, and as usual there are many lessons to learn. Her response to the question, “Tell me a bit about yourself” was quite long, but weaves a very interesting tale that we can all learn from. One potent lesson for me after reading it was, if it doesn’t feel right, walk away, don’t compromise your values. I have to think about how to present it so I’ll do that for tomorrow. From the information presented in this interview, what are five takeaways? How can you use the information in your situation?

What’s a typical day like for you?

There is no such thing as a typical day for me, I wish there was. Because our business is very much an entrepreneurial start-up within a really large organization, we are everything. I am sales and marketing and distribution, and finance. Of course I do not do all those things without the support of the right parts of the organization, but really, we do most of the heavy lifting ourselves.

How do you motivate yourself and stay motivated?

I don’t know that it’s a conscious thing for me. I absolutely love what I do, and when I don’t love what I do, I end up changing what I do so that I love it. It’s never been the same thing one day to the next. I seem to change my job title every 18 months.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I think that I would be kinder. I think there are a lot of people in my working experience that I could have shown a lot more grace to, especially in the early years when you are struggling to make your mark you get a sense that everything matters so much. In the grand scheme of things, 10 years from now you aren’t going to remember the offences you had to bear. I would have turned my cheek a lot more and be a lot more forgiving.

What’s the most important business or other discovery you’ve made in the past year?

I’ve discovered Grooveshark and I really quite enjoy it. It’s an online radio that allows you to stream music for free.

What’s one of the biggest advances in your industry over the past five years?

Probably IPTV and the introduction of new entrants that make it possible for people to do things in a different way. That helps my team because that is the niche in which we play in. So every part of the traditional Rogers business is being assaulted by new competitors and new ways for people to do the same things.

What are the three threats to your business, your success, and how are you handling them?

1. The first threat would be the larger organization taking over our entrepreneurial start-up because then it wouldn’t be a start-up. If we were to be ingested by the larger organization then it would be much more difficult for us to do things the way we now do them.
2. The inability to deliver on all the opportunities that we have, and this threat has to be managed by making sure that we have the appropriate processes and people in place to do what needs to get done.
3. The third threat would be taking on too much all at once because there is an awful lot that can be done and ought to be done so it’s a question of timing.

What’s unique about the service that you provide?

Everything! I think what’s truly unique about what we do is that we do it within such a large organization in such a small way. It really is the best place to be in the company.

What do you observe most people in your field doing badly that you think you do well?

If you say that my field is large telecom, one of the things that large telecoms do incredibly poorly is being responsive and flexible to customers. If you’re saying that it’s people who do the things we do and are doing them poorly, it’s that we capitalize on the fact that we have a huge brand, and it really helps to open doors when you are carrying a Rogers business card. And a lot of those smaller companies don’t have that advantage.

Describe a major business or other challenge you had and how you resolved it.

There are always technology challenges. There is always a problem that needs to be solved, and I have been blessed with an amazing team that looks at issues as opportunities. And I don’t say that to be cliché in any way, shape or form, they truly do see things that way. I think another major challenge that any group faces is to maintain a healthy culture, and that has a lot to do with establishing boundaries up front and we’ve done that, we’ve sat down as a team and talked about our personal values and our values as a team.

What lessons did you learn in the process?

1. From a technology standpoint, one thing that we’ve learned is that it needs testing before you sell it. We’ve had a few hiccups where things seemed to make sense and not defy the laws of physics in principle, but in practice things never go as they appear. So rigorous testing and making sure that you build a demo lab is a must. It’s also important to have your customers as partners so that you can do that learning together. There should be a degree of agility and responsiveness by both partners to adjust to the things that happen along the way.
2. The more important one is establishing that team trust and integrity, and that’s been key for our overall success.

Tell me about your big break and who gave you.

My big break came from David Robinson for sure. And that was the break from marketing traditional “I’m going to create this piece of collateral or view this marketing brief” to the switch to technology, to engineering. And really David Robinson was a huge proponent, advocate and supporter of me in those early years, especially when I don’t have an engineering ring, and I certainly don’t intend to. My guys are engineers and I think there has to be a bridge with those with marketing and that kind of skill set meshing with the people with technology because there is such value in marrying those two things together. I would have been a propeller head by interest but not by design, and Robinson took me under his wings and knew that about me but brought me in anyway, and gave me the biggest opportunity of my career so far.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

The biggest failure that I’ve ever had and it wasn’t a monumental thing, had a lot to do with being more gracious in certain circumstances. I remember this one time I had a client that just drove me over a fence, this person was like nails on a chalk board and I could have been a lot more professional, but I let it get to me one day and I lost my temper. For the long-term repercussion I’m sure that no one remembers it but me, but it left such a profound impact on me to realize that, it was just work and I should let it go. I think what I took away from that is the ability to take myself a lot less seriously.

What has been your biggest disappointment in your life – and what are you doing to prevent its reoccurrence?

It would probably be how the music industry treated people back in the eighties. The experience has made me more sensitive to the diversity of people coming into circumstances and trying to appreciate where they are coming from.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

I think it is having to let someone go, pulling the trigger when you have to fire them. I’ve had to do that now on a couple of occasions and I think one thing I’ve learned from those decisions is to make them slowly, cautiously and transparently so that when you are approaching that time in someone’s career, you let them know what’s coming down the pipe as soon as you can.

What are three events that helped to shape your life?

1. My experience in the music industry
2. Moving to Toronto
3. The move from marketing to engineering

What’s an accomplishment that you are proudest of?

My ability to make sour dough bread, it’s kind of an art form.

How did mentors influence your life?

During different parts of your life you have different mentors for different purposes. I think that I’ve learned a lot of grace and maturity from the spiritual leaders and giants in my life. I am a huge fan of John MacArthur, and R C Sproul. From a work perspective, I think some of the giants in the company, the women that I have the pleasure and honour of working with really teach me a lot about the strength of women within this corporate environment because there are so few at the upper echelon levels.

What’s one core message you received from your mentors?

Speak less and listen more.

Which resources (books, movies, training etc.) did your mentors recommend to you?

The Tipping Point was a very good book. I had a mentor Maxine Armstrong – who I still consider to be a mentor – who was a great wealth of reading resources, so I’d have to say that that was a big one. In Moments of Magic the message was consistent and my mentor at Tronica referred that book to me. One of the members of my team recommended that I read Hoops which was by Greg Jackson the basketball coach. That was a really good book.

As an Invisible Mentor, what is one piece of advice that you would give to readers?

Be patient with yourself and listen to really hear, not just to absorb the information, but to understand it. It’s an entirely different thing from hearing a message and understanding the message. I think that too often people rush past the information so that they can contribute their own thoughts. It’s not about being heard, it rarely is about people hearing you, it’s what you hear from others that matters.

What are your thoughts on this interview? What was expected and what was unexpected? Let’s keep the conversation flowing, please let me know your thoughts in the comments section below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

On Wednesday and Thursday we present an interview with Duke Redbird, First Nations Ojibwe Elder. It is my intention to bring to you a diversity of interviews so that we may all learn and grow. It’s amazing how much we can learn from others if we are open. Interviewees who are different from us can direct our thinking in new directions. For example, when talking about disappointments in life, Duke says that if the glass is half-full he simply gets a smaller glass, so now that glass is full. I wouldn’t have thought of that. We are socialized to choose between half-full and half-empty so it doesn’t occur to us that we can add another choice and that is to get a smaller vessel. What are your thoughts?

Tell me a little bit about yourself. Tell me a little bit about your company and where the idea for your business came from?

I am a First Nations Ojibwe Elder from Saugeen, a small reserve located in Ontario. I was born in 1939 so I’m 70 years old and will be 71 in March. I lived my entire life between the sacred and the profane, and I see the sacred as anything that has been created by the creator and nature, and the profane as anything that has been created by human beings. So when I am in the sacred I try not to profane it, and when I am in the profane, like I am today, I try to bring something sacred to it, so that’s my rule and prime directive.

What’s a typical day like for you?

I mentor faculty and students at the Ontario College of Art and Design, I am also a mentor for students at the University of Toronto, I am doing a totem impact project at York University, and I work on my film and television projects.

How do you motivate yourself and stay motivated?

Motivation is just waking up in the morning and realizing that you are alive and have things to do. We are here for a purpose and we have to fulfill that function whatever we find it to be. It is sort of like Joseph Campbell says about following your bliss.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I would never have touched alcohol or cigarettes in my youth. In my youth, holding your liquor and smoking appeared to be social badges of maturity. Though I quit drinking 25 years ago, and I no longer smoke, those were very poor choices. I wish I had had a mentor to steer me in another direction.

What’s the most important business (or other) discovery you’ve made in the past year?

The most important discovery that I made was to recognize the shift of consciousness that’s taking place around the planet, and it’s taking place with all the discourse that’s going on about developing more spiritual context to engage the world that we live in. It’s like a quantum leap has taken place in a new kind of reality. It’s no longer about money and power, it’s about self preservation, and romance is becoming integrated into those ideas.

What’s one of the biggest advances in your industry over the past five years?

Technologies are constantly improving. We are on the cusp of a whole new technological society, and it has to do with things like making a movie on your cell phone and being able to project in on a screen, 3-D on your laptop. Now we have floating keyboards and you don’t even need a keyboard in front of you, just a little projector projecting one on your table, or some empty space, and it works on your computer. Whenever we come up with a new technology we have no idea how it will affect us as human beings.

What are the three threats to your business, your success, and how are you handling them?

Can’t think of any.

What’s unique about the service that you provide?

There is nothing particularly unique about the service that I provide, except that I am engaged in broadcasting as an Arts and Entertainment reporter, and I act as a mentor elder and advisor to students.

What do you observe most people in your field doing badly that you think you do well?

I think the fact that television is becoming planned and not as creative as it once was. I look at old programs, what we called the Golden Age of television and classical TV and things have gone downhill in terms of what we call infotainment, it’s information and entertainment combined, but it’s not real news.

Describe a major business (or other) challenge you had and how you resolved it.

Every decision that one makes is a challenge to get it right, and I saw most of the challenges that I faced on the basis of discovering whether they were wise decisions. I realize that the past is over, it’s gone and so one shouldn’t dwell on the past. You face a challenge based on the information you have at the moment, and then you try to solve it on the basis of wisdom, and how they might affect  your condition, your health, your attitude and personality, all those things.

What lessons did you learn in the process?

Most of what we consider to be civilized activities are nonsense, and so we have to make our way through a maze of bad decisions that people are making on our behalf.

Tell me about your big break and who gave you.

Moses Znaimer gave me the opportunity to work in television, and York University gave me a lot of help when I went to university. I have had so many it’s from a series of people.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

To tell you the truth I cannot think of a big failure, nothing comes to mind.

What has been your biggest disappointment in your life – and what are you doing to prevent its reoccurrence?

I cannot think of a disappointment. I would view something as a disappointment if I wanted to do something and was stopped. That hasn’t happened to me. I was having a discussion with Ron LeBlanc and he asked me if the glass was half full or half empty. When a glass is half full, I simply reduce the size of the glass, and it becomes  full so you do not become disappointed if you have that approach to life.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

A few years ago I decided to go and live in the North, and I actually bought a business in the Algonquin Park area. For all intents and purposes I made up my mind to live up there permanently, and one of the hardest decisions I had to make was when I realized that it was impossible, and that I would have to come back to the city [Toronto] to fulfill the obligations that I had, my art and my career, and so that was difficult.

What are three events that helped to shape your life?

Being born, being orphaned at nine months, and going through non-Native American foster homes as a child. These people were taking in orphaned children as a business and not for compassionate reasons. Going through that experience as a child, I realized that I was a commodity and not a person, and that I represented an income. These things defined my personality, character and how I approach life. Another event is when I chose to celebrate my culture and also get involved on social and political levels to establish a more equitable life for First Nations people.

What nuggets of wisdom have you gleaned from Duke’s interview? How might you apply his responses to your situation.

Keep the conversation flowing. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

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This week on Tuesday and Wednesday I present Gina McAdam. For new subscribers I interview highly accomplished people from all walks of life and locations to share their wisdom and experience. All interviewees are asked the same questions, so it’s always interesting to see the diversity of responses. Gina like many successful people plans for her day the night before by checking her schedule, what about you? Her responses to the question, “What are three threats to your business and how are you handling them?” is quite surprising so look for her responses. Her response to “What’s one core message you received from your mentors?” is ” Don’t hide your light under a bushel,” resonated with me, and I’m sure will resonate with others, especially women because we often tone down our accomplishments and are often the best kept secret. I know that people are often surprised by some of my accomplishments. Because listening is such a critical skill please zero in on her response to her biggest failure.

There is a wealth of information that can assist us in attaining professional success, this is my contribution to getting you there.

Tell me a little bit about yourself.

I’m a wife and mother who runs her own strategic marketing and communications consultancy in London, with a portfolio of very exciting clients.

I’m steeped in the commercial world now, but a few years ago I was involved a lot more in government-funded programmes. There was the strategic planning and delivery of the government’s agenda for upskilling the workforce through vocational training. I even produced a study on the problem of ‘worklessness’ and prepared enterprise development strategy reports for London.  A totally different spectrum.

The fact that I work with people with similar values to mine helps. After the ‘me-first’ culture of the last decade, a sense of community and collaboration is important. Being part of peer networks, such as the Worshipful Company of Marketors, the City livery company for marketing professionals, is excellent because it has a civic and charity focus as well.  I’m also very keen to help raise the profile and economic empowerment of women, through organisations like the 50,000-strong The International Alliance for Women (TIAW), of which I’m a Board member. They do wonderful things like promote micro-credit, mentoring and entrepreneurship.

What’s a typical day like for you?

Up at 6am and sometimes before, check my emails, run through the things I have to do for the day. If I’m not headed out the door, wait till 8.30 or 9am to start the phone calls. Lunch with a friend, client or associate – sometimes that’s one person rolled into one. Meetings or work delivering on projects occupy the main part of the day.

How do you motivate yourself and stay motivated?

I’m always excited about what a new day brings, and the chance to learn something I didn’t know. In a role that calls for dealing with people, the interaction is the thing. Even old friends and contacts bring something fresh each time you see them.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I sometimes wonder what would have happened had I accepted an offer in my twenties to write in Florence for a year, shutting out the rest of the world.  But that was just my parents being indulgent and I was quite romantic then.

What’s the most important business (or other) discovery you’ve made in the past year?

If you’re good at what you do and are open and resourceful, regardless of the economic climate, there will always be something for you.

What’s one of the biggest advances in your industry over the past five years?

Although my work is essentially marketing and communications, it straddles many different industries. One of the biggest changes has to be the rise of digital and specifically social media, and my clients are all very excited about the possibilities of Twitter, You Tube, Facebook and even Linkedin.  People will always demand solid, well-crafted and thought out content, but the channels and tools available to express them are revolutionising the way people do business and communicate with their customers.

In terms of the hospitality and tourism industry, where many of my clients sit, I would say that more women across the world are taking on the big operational roles of general management, or becoming managing directors and CEOs.  There is also the trend for international companies to hire local talent rather than merely parachute in expats. One of the oldest, most prestigious hotels in Asia appointed its first female, Chinese general manager a few years ago. And it’s been a great success. Also, there’s a lot more use of new technologies, and of course the consumer’s awareness of the environment has wrought positive change.

What are the three threats to your business, your success, and how are you handling them?

Three questions come to mind – can I keep up the energy levels? Are my clients safe and secure? Will my family always be this supportive? In terms of the first, I try to look after my health; second, I try to add as much value as possible to my clients’ business; and third, I show my husband and son that they are more important than anything.

What’s unique about the service that you provide?

I think it’s the ‘personal touch’ and becoming part of my clients’ team and not just a service provider. It’s important that they know you are with them every step of the  way.

Also, because of my international background – I was born and raised in Manila, but spent some of my formative years in the US, studied in the UK and worked in Asia, America and Europe, the last twenty years in London  – I can bring the positive sensibilities of different worlds to the table.

What do you observe most people in your field doing badly that you think you do well?

I tend to operate amongst fantastic, hard-working ‘can do’ people and this field is awash with them. If there’s anything we do badly, it’s not stopping often or long enough to relax and smell the roses. I’m as guilty as the rest, often working during holidays too. Not good! I’m sure we’re all trying to work smarter, but in our field, we have to keep up with the speed of communication.

Describe a major business (or other) challenge you had and how you resolved it.

It was a situation involving divergent business practices and beliefs.  When this occurs, you are best to cut your losses.

What lessons did you learn in the process?

Sometimes you just have to walk away.

Tell me about your big break and who gave you.

I was moonlighting as a journalist at university when I was assigned to interview a hotshot female advertising executive in Manila. After that, she asked me if I’d ever consider going into advertising after graduation. She became my first ever boss. Her name was J M Rebueno, and I’ve never forgotten her.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

It was probably a personal one, over a decade ago. I lost a whole year’s joy with one of the very best people I’ll ever know because of something silly. But we’re now closer than ever and a lot of my success is down to my friend’s deep and abiding support. The lesson is always to listen to what the other person says, even when they’re not saying it.

What has been your biggest disappointment in your life – and what are you doing to prevent its reoccurrence?

I try not to dwell on setbacks.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

Deciding to leave Europe for New York, after having lived and worked happily in Madrid for more than three years.  But it was something I had to do. As it happens, New York eventually led me back to London, where I have been ever since.

What are three events that helped to shape your life?

Just one, really. My father’s death in 1990 was a huge blow, as he had been a great mentor and source of wisdom.  Outwardly he was a traditionalist but his liberal spirit allowed all his children the freedom to choose their own lives. The death of a parent catapults you into the next generation, they say, and it’s true. Your whole perspective changes and suddenly you feel much, much older.

What’s an accomplishment that you are proudest of?

Hands down, my son Harry.

How did mentors influence your life?

Their kindness and generosity, sharing their time, ideas, experiences and contacts, impressed me deeply. This gave strength when one needed it, and also a key through many doors that may have otherwise remained locked or unnoticed. Their bright example is what made me want to be a mentor as well. In 2008, I was thrilled to be named Shine Outstanding Mentor of the Year. Shine is a national industry award for female talent management in the UK hospitality and tourism industry. It was started in London by two ladies of Italian origin who wanted to make a difference to how women were seen and wanted to see themselves in the industry.

What’s one core message you received from your mentors?

Don’t hide your light under a bushel.

Which resources (books, movies, training etc.) did your mentors recommend to you?

One fabulous mentor, Diane Morris who runs TIAW, recommended that I join and get involved in good networks. I have never looked back since. Someone who is less a mentor than a caring colleague has always signposted me to great articles, events, people and organisations.  Through him I’ve got involved in the Oxford Brookes University Bacchus Mentoring programme for final year hospitality management students. I now mentor a very motivated girl from Sweden and a very bright young man from Hong Kong.

What aspects of Gina’s story can you apply to your situation? What would be your five great ideas and takeaways from this interview? Let’s keep the conversation flowing, please comment. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

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About Gina McAdam

Before founding Stratemarco, a successful London-based marketing and communications consultancy, in 2003, Gina was Head of Marketing and later Head of Policy Development & Public Affairs for the National Training Organisation for the UK hospitality and tourism sector. Today, she is a highly-regarded communications expert whose work brings her into regular contact with leaders of some of the best known brands in the UK and global hospitality and tourism industry. Highly versatile, she also undertakes assignments for key public,private and voluntary organisations beyond the sector.

Gina was raised near Washington DC and Manila. Moving away from the family traditions of law, banking, agriculture and medicine, she started her career in advertising for Ace-Compton/Saatchi & Saatchi in Manila where she handled various Proctor & Gamble accounts, and at J Walter Thompson Advertising Company, handling the Anne Klein, Cacharel and SC Johnson brands. After that, she travelled extensively, writing and teaching in Madrid and working in publishing in New York. Today, she is regularly invited to contribute pieces to publications in the Far East – it is her way of keeping in touch with her Asian roots.

Highly committed to diversity in the workplace, Gina has been on the board of City Women’s Network (CWN) and is now on the board of The International Alliance of Women (TIAW). She is a member of the European Professional Women’s Network and a Changemaker for the UK charity Working Families.

Gina is a Freeman of the Worshipful Company of Marketors, and a member of the International Association of Business Communicators (IABC), for whom she was a guest speaker at the 2008 IABC Eurocomm Conference in Barcelona. She is a member of the Institute of Director, and holds an MA in English & American Literature from the University of Newcastle upon Tyne and is an alumnus of De La Salle University, Manila and Henley Management College, Windsor.