The Invisible Mentor

Posts Tagged ‘Sway’

Each year, the Samsung Economic Research Institute (SERI) in Korea conducts a survey of CEOs on their reading habits and recommendable books. The results of the latest survey are now available, and 392 CEOs responded. For this year, the most sought-after reading topics include: coexistence with nature, humans and society, and tips on new businesses and business expansion; finding peace of mind and achieving your hopes.

For the six years that SERI has conducted the survey, an increasing number of CEOs are reading more than three books each month. Here are the 14 books that the CEOs and SERI researchers recommend:

1. What Would Google Do?, Jeff Jarvis,
2. Marketing 3.0, Philip Kotler
3. China’s Megatrend, by John Naisbitt
4. Rediscovery of Japan, Lee Woo-gwang
5. Kings of the Joseon Dynasty, Lee Deok-il
6. The Analects of Confucius and the Abacus, Shibusawa Eiichi
7. The Analects of Confucius on One Hand with an Abacus in the Other
8. Hon Chang Tong, Lee Ji-hoon
9. Gan-song Jeon Hyeong-pil
10. Justice, Michael J. Sandel
11. Aging Well, George E. Vaillant
12. The Five Forces Running World History: Desire, Modernism, Imperialism, Monsters and Religions, Takashi Saito
13. SuperFreakonomics, Steven D. Levitt
14. Sway, Ori Brafman

I have not read any of these books (I have read the Analects of Confucius and Freakonomics), how about you? What are you reading these days? Let’s keep the conversation flowing, please let me know your thoughts in the comments section below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right hand side) by email or RSS Feed.