The Invisible Mentor

Posts Tagged ‘success formula’

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Did you say thank you today? Which five books, one music CD and movie would you like to have on a deserted island? What does success mean to you and how do you define it? Read Gina’s responses in Part Two of  her interview. Use this information because we are on this journey together. Let’s learn from the wisdom and experiences of others.

Tell me a little bit about yourself.

I’m a wife and mother who runs her own strategic marketing and communications consultancy in London, with a portfolio of very exciting clients.

All the people I work with, both clients and associates, are smart, ambitious and great at what they do. It’s a great fun being a Director of a famous restaurant and food company like Cafe Spice Namaste in London; we’ve just launched a new product in a very fashionable department store, and our Chef Patron, Cyrus Todiwala, has just been awarded an OBE by the Queen. Editing Leader, an e-zine for the global luxury hospitality market (http://www.profile-recruitment.com) is fantastic too, giving me the excuse to visit and meet some incredible places and people around the  world. I also work with a brilliant communications expert who happens to handle PR  in the UK for the world’s largest hotel brand. Everything I do is very stimulating and over the years, my work has been extremely diverse.

The fact that I work with people with similar values to mine helps. After the ‘me-first’ culture of the last decade, a sense of community and collaboration is important. Being part of peer networks, such as the Worshipful Company of Marketors, the City livery company for marketing professionals, is excellent because it has a civic and charity focus as well.  I’m also very keen to help raise the profile and economic empowerment of women, through organisations like the 50,000-strong The International Alliance for Women (TIAW), of which I’m a Board member. They do wonderful things like promote micro-credit, mentoring and entrepreneurship.

As an Invisible Mentor, what is one piece of advice that you would give to readers?

Nurture the people who give to you, always give back. Also, someone I spoke to recently said that one of his mottos was ‘you can’t have two faces’. Treat everyone with equal respect. That is so true.

How do you integrate your personal and professional life?

In my heart, my family – including my extended family – takes precedence, which is probably owing to my Asian roots. They know this, so their behaviours enable me to give my work precedence if that makes sense.

What’s a major regret that you’ve had in life?

That I didn’t spend enough time with my two younger sisters when I was growing up. I was too busy wanting to be ‘one of the boys’ as I’m the middle child with two older brothers!

What are five life lessons that you have learned so far?

Respect yourself and all people; b) never give up and that’s different from cutting your losses c) know that you can’t know everything, d) trust in Someone or something higher; e) never forget to say thank you.

When you have some down time, how do you spend it?

A good book, French choral music or a Bach cantata. I also enjoy listening to Beethoven’s piano concertos, particularly when rendered by Mitsuko Uchida.

What process do you use to generate great ideas?

Reading almost everything I can get hold of, including adverts in the tube. Walking around London. Talking to people.

What’s your favourite quotation and why?

In dreams begin responsibilities – Yeats. It shows that imagination and desire aren’t enough; we have to take action to make things come true.

How do you define success?

Being content with what you have, but knowing you have journeyed from here to there and not stood still.

In your opinion what’s the formula for success?

The same as luck – the marriage of preparation and opportunity.

What are the steps you took to succeed in your field?

Generally, I was never afraid to try something new and see where it would lead.  I didn’t have fixed ideas and notions about myself. When I did, I knocked on the right doors. But I was lucky always to have an orbit of good and wise people around me for support.

If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?

Audrey Hepburn – ‘How did you do it?’ – Her elegance and style are almost cliche, but she is after all an icon. She was apparently a very decent person, and she took her UN charity work extremely seriously. She had an aura of quiet dignity.

Virginia Woolf – ‘Why did you do it?’ – She was the subject of my Masters dissertation years back at Newcastle University, and I focused on her voluminous diaries.  Her death was abrupt and premature, although not surprising given her history of illness, and it deprived literature of a razor sharp pen. I like the way she to an extent turned her back on stifling upper-class Victorian tradition and was unashamed to use her brains, talent and art to make a living. To me, she’s part of the tradition of great women adventurers and innovators — she introduced us to a whole new landscape of writing.

Siri Hustvedt – ‘How did you learn to think and write like that?’ – Her books, specifically What I Loved and The Sorrows of An American are deep and unusual character studies and she offers not so much plots as enquiries. They’re quite unnerving, and always beautifully written.

Hillary Clinton – ‘What keeps you going?’ – She is a marvel to watch, because she never stops pushing boundaries.  I was trying to choose between her and Nancy Pelosi, but running for President, being a Senator and now Secretary of State nudges her a couple of feet forward. Few make the mistake now of referencing her as the wife of Bill Clinton.

F Scott Fitzgerald – ‘Who was Jay Gatsby?’ – Another writer, I’m afraid, but the truth of The Great Gatsby and the fascinating circus that was the jazz age revisited us in the last three decades, imploding less than two years ago. So much been written about them, but I don’t think we’ll ever unlock the mysteries lurking behind our modern day Jay Gatsbys.

Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?

Gone with the Wind by Margaret Mitchell. I read it every year for four consecutive years in my teens. It was about honouring land, tradition and a way of life, but also about rebuilding things that had been destroyed and accepting change.

The noblest characters weren’t always the main ones, which has some universal truth  about it.

If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

The Bible – Timeless wisdom and, depending on the edition, arguably the best written novel in history – and every word rings true.

Gone with the Wind –Margaret Mitchell.  The American Civil War signals the end of an era.  One woman decides she must not only survive the change, but thrive in it.

A Summons to Memphis – Peter Taylor – Pulitzer Prize novel about a  son who discovers the meaning of forgiveness when summoned home to help his sisters keep an elderly father from remarrying.

New Hart’s Rules – The handbook of Style for Writers and Editors – All the guidance you need to get the technicalities right.

Letters Between Six Sisters – edited by Charlotte Moseley – the glamorous and scandalous Mitford girls, in their own words

Have you read any books that inspired you to start a business, service or invent “something”? If yes, which book?

No book in particular, but I have always read business journals and magazines – Fortune, Business Week, the Economist.  As it happens, as much for the style as the content.

What one music CD and movie would you like to have with you (on the deserted island) and why?

French Choral Music by the Choir of Clare College, Cambridge directed by Timothy Brown.

Shoot the Moon, a film directed by Alan Parker. Ostensibly sad, but ultimately life affirming…especially for women with ‘Faith’

What excites you about life?

People, and the endless possibilities for innovation and reinvention.

How do you nurture your soul?

Good music and good books. The Zoroastrians – and I have met many to admire — have a good mantra: good thoughts, good words, good deeds, which seems to be a recipe for peace of mind.

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

That my son grows up to be decent and successful, in that order.

Complete the following, I am happy when…

I am working, and when surrounded by family and friends.

What aspects of Gina’s story can you apply to your situation? What would be your five great ideas and takeaways from this interview? Let’s keep the conversation flowing, please comment. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

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About Gina McAdam

Before founding Stratemarco, a successful London-based marketing and communications consultancy, in 2003, Gina was Head of Marketing and later Head of Policy Development & Public Affairs for the National Training Organisation for the UK hospitality and tourism sector. Today, she is a highly-regarded communications expert whose work brings her into regular contact with leaders of some of the best known brands in the UK and global hospitality and tourism industry. Highly versatile, she also undertakes assignments for key public,private and voluntary organisations beyond the sector.

Gina was raised near Washington DC and Manila. Moving away from the family traditions of law, banking, agriculture and medicine, she started her career in advertising for Ace-Compton/Saatchi & Saatchi in Manila where she handled various Proctor & Gamble accounts, and at J Walter Thompson Advertising Company, handling the Anne Klein, Cacharel and SC Johnson brands. After that, she travelled extensively, writing and teaching in Madrid and working in publishing in New York. Today, she is regularly invited to contribute pieces to publications in the Far East – it is her way of keeping in touch with her Asian roots.

Highly committed to diversity in the workplace, Gina has been on the board of City Women’s Network (CWN) and is now on the board of The International Alliance of Women (TIAW). She is a member of the European Professional Women’s Network and a Changemaker for the UK charity Working Families.

Gina is a Freeman of the Worshipful Company of Marketors, and a member of the International Association of Business Communicators (IABC), for whom she was a guest speaker at the 2008 IABC Eurocomm Conference in Barcelona. She is a member of the Institute of Director, and holds an MA in English & American Literature from the University of Newcastle upon Tyne and is an alumnus of De La Salle University, Manila and Henley Management College, Windsor.

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I know there is a lot of information, but go through it slowly and think about it. At some point I will have a PDF of the interviews for download. While reading, jot down the information that applies to your unique situation. How would you answer the interview questions. After you have read the interview extract what you perceive as five great ideas.

Tell me a little bit about yourself.

I am a 48-year old woman, married to a Danish man. We have four children together ages 9-23. Our daughter is the oldest and only the two youngest live at home. I am from Houston, Texas, and moved to Denmark (to a small town north of Copenhagen) in 1985.

Since 1988 we have lived in an old house, built in 1922, which we have refurbished and continue to change and maintain. We also have a fairly big lot, by Danish standards, and one rooster and 11 hens. I spend a lot of money on organic vegetables and fruit as well as milk. I have cut down on the amount of frequency of our meat consumption. I also whole-heartedly support Obama and am very concerned about the environment.

How do you integrate your personal and professional life?

I have had domestic help for years. We just got an au pair and that has really helped. Housework is important but boring, time consuming, and perpetual. (Note from Avil: au pairs share responsibility for the family and some of the housework)

What’s a major regret that you’ve had in life?

That I haven’t travelled more. Still so many places I haven’t seen.

What are five life lessons that you have learned so far?

1. Learn to listen.
2. It is better to give than receive, especially when it’s unexpected.
3. The golden rule still applies.
4. Love is infinite—your children teach you this.
5. Good health, physical and mental, really is priceless.

When you have some down time, how do you spend it?

Food, friends, family, films

What process do you use to generate great ideas?

Swimming laps, jogging, and listening to great talk radio.

What’s your favourite quotation and why?

There’s a better way to do it. Find it! Thomas Edison

How do you define success?

I think it has something to do with being honest, realistic, and altruistic to an extent.

In your opinion what’s the formula for success?

Devoting time to focus on the right things

What are the steps you took to succeed in your field?

Not so sure that I have but I do keep up and change the content of a course to be as relevant as possible.

What advice do you have for someone just starting out in your field?

If you don’t love it, leave it. Do something else. There are a lot of options.

If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?

Nelson Mandela, Obama, Bruce Springsteen, Albert Einstein, Peter Drucker. I wouldn’t say much, just listen and feel

Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?

Maybe Robert Pirsig’s Zen and The Art of Motorcycle Maintenance because it is so brutally honest and goes into such depth about quality.

If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

Books I haven’t read yet. Comprehensive books about philosophy, literature, history, art and science/technology

What one music CD and movie would you like to have with you (on the deserted island) and why?

That’s really tough. It would have to be something that didn’t make me feel lonely.

What excites you about life?

Having choices, freedom and happiness

How do you nurture your soul?

Eclectic choices in reading, music and food

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

That the natural aging process on my body wasn’t so overt

Complete the following, I am happy when…..

I feel loved

What are three takeaway from Lynn’s interview? How can you apply Linda’s interview? Which aspects resonated with you? What are your five great ideas? Here are 10 great ideas that I pulled from the complete interview.

10 Great Ideas

1. Simplify difficult to understand information
2. Understand the different learning styles so that you can improve communication (Three learning styles are visual, auditory and kinesthetic)
3. People have different perspectives on what they perceive as being important
4. Read, read, read
5. Travel and see the world
6. Keep improving the way you do things. Thomas Edison said, “There’s a better way to do it.”
7. Focus on the things that will take you where you need to go
8. Change to remain relevant
9. You always have options
10. “If you don’t love it, leave it. Do something else.”

Let’s keep the conversation flowing, please comment. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

About Lynn Kahle

Originally from Houston, Texas, Lynn has lived in Copenhagen, Denmark since 1985. She holds a degree in Industrial Distribution from Texas A&M University and worked in industrial sales (pipe, valves and fittings) in Texas and joined Brüel & Kjaer in Denmark in the electro-acoustics department, heading up sales and marketing of studio microphones.

Since 1989, Lynn has been an associate professor of international marketing at Copenhagen University College of Engineering, global business engineering department, and is currently a Ph.D. candidate at Copenhagen Business School’s marketing department. Her topic is Experience Innovation, which is what led her to the GEL (Good Experience Live) conference and Creative Good. She produced euroGel2006 in Copenhagen and is the moderator for Executive Council 9.

Lynn is married to a Dane and they have four children, an old house, and lots of Wyandot hens and one rooster.

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Today we present the second part of Steve Spalding’s interview. As was the case with the first part of the interview, part two is very detailed and loaded with solid information that you can use.

Tell me a little bit about yourself.

What I’ll tell you is that I find questions like that to be hard, on principle. The problem, I guess, is that I never know what it is that you want to hear.

The easiest thing to say is what I do. I run a small firm called Crossing Gaps LLC. We help big brands and small creatives tell their stories using the web, which really is a fancy way of saying that we do strategy design and consulting.

On top of this I write. I write for my blog, howtosplitanatom.com and I write for our stable of side projects.

When I’m not doing that I spend the rest of my time waxing poetic on Social Media channels. Right now I’m pretty deeply interested in psychology, behavioral finance and how all of that ties back into the ways we use the web for business.

As an Invisible Mentor, what is one piece of advice that you would give to readers?

Setup a system to organize your work, immediately. I am not talking about a productivity system or anything complicated like that (though those can be useful for some people) what I mean is a systematic process for achieving your long term goals.

Entrepreneurs tend to get stuck on either the “big picture” or the small details, both of which are myopic viewpoints by themselves. To get anything done you need to be able to have a grasp of the actionable steps that have to be accomplished in order to achieve your goal. These steps need to be real and concrete for you. You should write them down and check them off as you accomplish them. Not only that but every so often you should look back at the list and see how far you have progressed, what you are getting stuck on and just how off the rails you’ve gone since the last time you looked. The more times you revisit, tweak and refine that list of steps the better off you will be.

How do you integrate your personal and professional life?

Once again, organization is key.

Entrepreneurial types are chronic workaholics. We have it in our heads that working more equates to working better. This is fine and dandy when it’s true, but there are a lot of times when we work so hard that we become useless to ourselves and those around us. The smartest entrepreneurs know that those are the times to stop and step away from the desk for a while.

The way I work it is that on weekdays I keep working until I feel like I am losing focus, when that starts to happen I step away and run some errands or read a book or do something outside. Once I’ve cooled down a little, I come back and start again. I also carve out at least one day a week where I don’t work at all, and if I do it’s only when something is critically important.

I’m definitely no expert on work/life balance, but this system is a whole lot better than the other ones I’ve tried.

What’s a major regret that you’ve had in life?

I am sure that if I were being really hard on myself I’d be able to come up with something, but honestly I don’t do regret.

Everything bad that has ever happened to me has contributed to who I am today. When I’ve made mistakes, those mistakes have kept me from making bigger ones later on. It’s really difficult to predict how changing our actions may have affected a situation, There are far too many variables and far too many things working behind the scenes. If you think about it for too long and wallow in regret, you’ll go insane.

To protect my sanity, I just try my best to deeply consider my actions before doing them so that even if I regret an outcome I can say that I did everything that I could to make it right.

What are five life lessons that you have learned so far?

1. You can’t predict the future, though you should try to come close
2. You’ll never be perfect, though you should try to come close
3. You’ll fail over and over again and if you aren’t you should be doing more interesting stuff
4. The only way to learn anything at all is to do it over and over again until your brain is too annoyed at you to forget it
5. Everyone has something to say, everyone is interesting. It’s up to you to be humble and to accept this and learn from as many people as you can

When you have some down time, how do you spend it?

I read (mostly science fiction), I write (mostly non-fiction), I travel (mostly in the U.S.), and I am an assistant coach for the University of Florida Fencing team (mostly to keep sane).

When you live behind a desk, it’s nice to have something that forces you to go outside and interact with people. It’s also nice to have something that gives you a little bit of exercise.

Other than that, I try to keep up on the industry and keep working on any of the dozens of little side projects that are floating around in my head.

What process do you use to generate great ideas?

Remember when I said everyone is interesting and it’s important to recognize that? Well, there is an adjunct to that — to me — everything is interesting as well.

Most often I get my ideas from books, movies, conversations, podcasts and just about everywhere other than my work. That’s why I spend so much time buried in one of those. I think it’s good for knowledge workers to have wide experiences, as you never know when you can draw connections from something seemingly unrelated that will become critical for a project.

What’s your favourite quotation and why?

I have so many of them.

Most recently, it would be this one from Pulitzer prize winning author Annie Dillard,

“If we listened to our intellect, we’d never have a love affair. We’d never have a friendship. We’d never go into business, because we’d be too cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way down.”

It’s sharp and true and wonderfully apropos for any entrepreneur who is trying to figure out an honest way to look at risk.

How do you define success?

Success to me is being happy to wake up and go to work more days than you aren’t.

It doesn’t mean that you aren’t annoyed or frustrated. It doesn’t even mean that you have to like the details all that much. All it means is that when your eyes open and you think about how you are going to spend the next 8-10 hours of your life, you are content with what you come up with.

Money, fame, cash and prizes all come afterward but happiness is critical. Without happiness the rest — as they say — isn’t worth a hill of beans.

In your opinion what’s the formula for success?

Pick something that you want to do. Make sure you are capable of doing it. Break it apart into small, achievable goals and then work until you’re bleeding on the floor to accomplish those goals.

Somewhere in there you also have to be willing to recognize when the environment changes and it is time for you to adapt your goals and your wants to the new landscape.

Stagnation is the kiss of death in entrepreneurship, and worse than stagnation is believing that you are right. You are always wrong, the faster you get used to that the better.

What are the steps you took to succeed in your field?

I made a lot of mistakes.

It didn’t stop there though, in the wake of every failed idea or half-cocked project I tried to pull out that reason that everything went wrong.

I think it’s OK to fail. I think that entrepreneurship of all stripes, especially in something as esoteric as the web, is about testing and iteration.

That being said, I also think that all this embracing failure stuff only works if you understand the fact that you need to use your failures to make better decisions in the future.

Sometimes people listen to folks like me and get too comfortable failing. You should never be comfortable failing! I don’t want you to fail, ever if you can help it but most of us can’t and I want you to accept that and do your best to lose the fear, minimize failures and learn from the ones you can’t get away from.

What advice do you have for someone just starting out in your field?

First, do your best not to listen to “experts.”

Second, use your common sense.

If a strategy or tactic doesn’t sit right with you it might be because it doesn’t work.

The best thing anyone can do when trying to learn something new is to consider the incentives driving your teachers. Do they have a book to sell? A consultancy that is based around some particular tactic? Maybe they are trying to butter you up to parlay a speaking gig.

Figure out why someone might be trying to sell you on something counter-intuitive, and take their advice with whatever grains of salt you think their biases deserve.

That being said, don’t be afraid to listen to everyone. Even if someone is motivated by something that isn’t in your best interest, there is a chance that there is a kernel of truth in what they are saying.

If you are going to work on the web in any capacity, you need to learn to become a good filter and to never accept anything at face value.

If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?

I like people who tell stories, so if I could meet any five of them they would be:

Malcolm Gladwell (Outliers, Blink)

Ira Glass (This American Life)

Joss Whedon (Buffy, Firefly, Dollhouse)

Neil Gaiman (Sandman, American Gods, Stardust)

Quentin Tarantino (Pulp Fiction, Resevoir Dogs, Kill Bill)

As to what I would say — I have this friend of mine who bakes. She’s great at it. Seriously, she is fantastic, if it has sugar and goes into an oven she probably knows something about it. Well, it was my birthday one of these months and she was going to bake me a cake.  She called me up and asked me what type of cake I wanted. I told her that I wasn’t going to tell her, in fact, I wasn’t going to say anything at all about it because I can’t cook my way out of an Easy Bake Oven and anything I said would probably just make her cake worse.

That’s how I treat the second half of your question. Each of these people is very, very good at what he does. If I tried to lead the conversation, I’d probably miss out on the best parts of what they had to say.

If I have to ask questions, I’d ask them each to tell me what they were currently interested in, what was keeping them up at nights. I think that would work pretty well.

Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?

I read a lot of comics as a kid. Heck, I read a lot now but I tend to call them “graphic novels” these days. When you work with stories and help people tell narratives it’s a very good thing to understand a variety of narrative forms yourself.

Anyway, the only “super hero” comic I can read without cringing is Iron Man, and I think that book profoundly affected the way I deal with the world. You’ve probably seen the movie or at least heard about it, but the long and short is that it involves a super hero without super powers. He is just a regular guy, rich as all get out and brilliant, but otherwise as normal as either one of us.

What always interested me about Tony Stark’s character is that the best parts of the books aren’t the super-powered fight sequences, they are when Tony is using his smarts to get over seemingly insurmountable odds. He is like Batman but for Engineers.

It’s a little strange that a comic would have such a profound effect on me, but it taught me that determination, discipline and knowledge where extraordinarily powerful weapons and in the hands of someone who knew how to wield them, they could change the world.

Melodramatic, maybe but that’s what comics are for — right?

If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

Catspaw (Joan Vinge) – This is the first Sci-Fi novel I ever read. Considering I’ve read dozens and dozens of others since then, I think this would definitely be worth keeping around.

Freakanomics (Stephen Levitt) – I am a big fan of economic theory turned to explain society and culture, that is what Stephen Levitt does in his book. I’m a sucker for anyone who can breath life into numbers.

What The Dog Saw (Malcolm Gladwell) – This is a great anthology from one of the more interesting thinkers of our time.

Something written by Andrew Keen – I so rarely agree with him that I figure time on a desert island might give me some new perspective on his work.

Have you read any books that inspired you to start a business, service or invent “something”? If yes, which book?

As I said I get my inspiration from all over the place. It’s hard to point to one particular book that has spurred me to create a new business. These days I am very deliberate about starting new projects, it would have to be quite a book to get me to go through that process.

What excites you about life?

There is so much that no one knows yet.

Really think about that for a second.

There are questions that exist that we can’t or haven’t answered. Not only that, there are just as many questions that we have answered incorrectly.

For an entrepreneur, that is a massive landscape to work within. Having the drive and opportunity to try to answer a few of those questions and make the lives of others better in the process is an extraordinary gift to me.

How do you nurture your soul?

I think I have the soul of a teacher, so to nurture it, I teach.

I might not have a huge amount of time, but I always try to make myself available to people who ask for my help. Sometimes that means falling behind on things, but the truth is that none of this has a point if you aren’t using a few cycles to try to make the world a better place.

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

I would give myself more hours. You can buy just about everything in the world except for time, and in this new world we are all living in time is the biggest and most scarce resource that we have.

If I could wish for anything it would be for more time to work, play, and learn.

Complete the following, I am happy when…..

I am awake.

How can you apply information from this interview? What are your thoughts? Let’s keep the conversation flowing, please comment. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.


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Tell me a little bit about yourself.

I am in the prime of my life, putting all my life experiences together to do the impossible.  Living in Kathmandu for 3.5 years and running my own business that provides an income generated in internationals sales into the hands of the people that labor to produce the products.

What’s unique about the service that you provide?

Traveling to and living in Nepal for 25 years, as well as working outside of my own culture has made be astute to cultural dynamics and my communications skills help me to facilitate new transactions.  I am accepted on both sides of the transactions.

What do you observe most people in your field doing badly that you think you do well?

I don’t assume I know.

What’s an accomplishment that you are proudest of?

That I have lived an interesting life way beyond my expectations

How do you integrate your personal and professional life?

I keep in touch with my friends 100% of the time.

What’s a major regret that you’ve had in life?

None

What are five life lessons that you have learned so far?

1. Feel the fear and do it anyway
2. I will understand sooner or later
3. Life is like water, impermanent
4. I need empty space in my life.
5. Being loved by someone keeps me young

When you have some down time, how do you spend it?

Writing reflective emails to friends

What process do you use to generate great ideas?

Mind mapping, talking over my ideas with others, ask myself what I do know, not what I don’t know.

What’s your favorite quotation and why?

They have varied: I find them I put them up on my computer.  My current one is “Security is an illusion.”

How do you define success?

Wanting to get out of bed every morning to embrace the day.

In your opinion what’s the formula for success?

Doing the best you can with every opportunity you are given.

Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?

What had a more profound impact on my life was being without books and learning to deal with the empty space where I could not occupy or distract my mind with a book.

If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

I would not take a book, but I would open my life to a monk’s life and being present to the gift of the absence of everything and be present to the senses.

Have you read any books that inspired you to start a business, service or invent “something”? If yes, which book?

I believe my brain seeks integrative thought – so a book would likely cause me to link to another idea.  Now I am reading Water for Elephants and love the vitality of the mind of the 93 old narrator. He writes about how his life in the assisted living home is designed to render him mindless.  It makes me think about how there are many structures in life that remove the grains of sands that could inspire us all.

What one music CD and movie would you like to have with you (on the deserted island) and why?

None: Don’t want the distraction.

If trusted friends could introduce you to five people that you’ve always wanted to meet, whom would you choose? And what would you say to them?

I have met many famous people; I would just be present to what is in the moment.

What excites you about life?

Coming up with new models that make business possible that incorporate and respect the obstacles.

How do you nurture your soul?

When I can, I will trek and I will walk for 12 hours a day, and completely exhaust my mind and body so that my soul can soar.

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

The elimination of human greed and that we each seek to make another’s life easier.

Complete the following, I am happy when…

At the end of my day, I can say I did the best with what I was given.

Which aspects of this interview can you apply to your situation? Let’s keep the conversation flowing, please comment. And if you got to the post via a search engine, please consider subscribing.

These interviews are meant to provide you with useful information that you can use. In this segment of the interview, Shannon shares the three threats to her business, why her service is unique, how she integrates her personal and professional life, five life lessons she has learned so far and a whole lot more.

Tell me a little bit about yourself.

I am married, with five children, two of which are getting married within the next 6 months. Lately I’ve been waking up in the middle of the night “angsting” over table centerpieces, floral arrangements and crash diets.

What are the three threats to your business, your success, and how are you handling them?

Three threats to my business and success would be

1. Not placing God first.
2. Lack of discipline
3. Getting distracted (can you spell f-a-c-e-b-o-o-k?)

I handle these threats, more or less, depending on the day, by starting it with God, keeping a day planner and working through the tasks I set for myself one at a time. Keep on doing the next thing.

What’s unique about the service that you provide?

I like to weave a story around a real issue, not normally in our radar, that will hopefully, not only inform and entertain, but also lead readers to compassion and empathy. Information dumps have caused us to shut down to the need, because we are intimidated by the enormity of the situation—especially in the third world arena. I believe touching hearts through the power of these stories can pull one out of that inertia into a state of true identification and hope.

What do you observe most people in your field doing badly that you think you do well?

OK. Tricky question. I am new to the whole “published author” thing, so cannot speak with experience, but I constantly pray that I do not lose sight of the importance of my relationships with my husband and kids in the light of being published and the extra demands it brings to my life.

How do you integrate your personal and professional life?

Relationships are more important to me than business. By choice. I have found, possibly due to the decision to put people first, a greater interest in the issues I am writing about and the professional aspects of my life from those closest to me.

What’s a major regret that you’ve had in life?

Causing pain to others; to see family splinter and break apart and not be able to fix it.

What are five life lessons that you have learned so far?

1. Ask God for help, the sooner the better.
2. Forgiveness is always easier than resentment—and healthier.
3. I can forgive myself all I want, but unless God has forgiven me, I get no peace.
4. Nobody is free from insecurity or dysfunctions. Some are just better at hiding it.
5. Life doesn’t last forever so speak the truth.

When you have some down time, how do you spend it?

With a good book. And I love to listen to great music and just move to it…

What process do you use to generate great ideas?

I ask God to give me His ideas, which are better than mine all the time. Then I wait. Eventually something begins that I can only describe as brain percolation. It’s this craziness of ideas and connections that bubble up and spill over into story.

What’s your favourite quotation and why?

“I am the way and the truth and the life. No man comes to the Father except through me.” –Jesus (John 14:6)

I don’t like being lost, lied to or living without a purpose. In this quotation I find the remedy.

How do you define success?

Success is more than good living; it is living in agreement with God’s purpose for your life.

In your opinion what’s the formula for success?

Without a doubt it is to trust God and obey Him.

What excites you about life?

Watching God

How do you nurture your soul?

Same as above

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

To pay off the mortgage

Complete the following, I am happy when…..

I’m just moving through normal and then something happens that is so perfect and surprising and good, like autumn leaves falling or a baby’s toothless smile or the first taste of a mandarin orange, and I think, “Thank You.”

How might you apply the information from this interview? Let’s keep the conversation going, please comment.

This is Part Two of Don’s interview. Please click here for Part One. In this content rich interview, you learn how he stays motivated, what are the threats to his business, advances in the industry, how he defines success, generates ideas and much more.

How do you motivate yourself and stay motivated?

I love technology and being the director of Digital Communications, it’s my job to stay on top of the trends and keep our clients and staff up to date with the latest info in social media. I help our account teams weave social media into their traditional PR programs so I need to be right on the cutting edge. Due to my love of technology and social media, motivation is never an issue for me.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I’d create Twitter and be a millionaire.

What’s the most important business (or other) discovery you’ve made in the past year?

The most important discovery I’ve made is pretty simple — social media is great, but it doesn’t replace the human aspect that’s needed to close business deals. Yes, clients like the fact that we are on the cutting edge of social media, but if we don’t vibe well with the client, we won’t win the business. Relationships and personal, face-to-face interaction is key to bringing in new business and keeping current clients happy.

What’s one of the biggest advances in your industry over the past five years?

That’s simple — social media. It has greatly impacted the way we think about our business and our client’s business. Every program we develop is run through a digital prism. The lines of advertising, marketing, journalism and PR are blurred because of social media.

What are the three threats to your business, your success, and how are you handling them?

There really isn’t three threats. It’s just one — social media. However, it’s also an opportunity. Social media has all but leveled the playing field for agencies. We are all “experts.” We are all going after the same budgets. It’s created a very intense and competitive environment, even more so than it was before. So the key is to stay on top of the trends and develop programs that are so forward thinking that the work you do speaks for itself. Clients hire on experience.

What’s unique about the service that you provide?

Our unique perspective on this business stems from the mashup of the PR world before the web and since eruption of the web 2.0. We have experience that runs the gamut and fusing that experience with the knowledge of the digital space, truly gives our clients a 360 view of their brand and how we can help them move the needle.

What do you observe most people in your field doing badly that you think you do well?

There’s too much “me-me,” i.e. self promoters. Let your work speak for your company and your services. Yes, you should market, but don’t go overboard with how “great” you are. Writing a book about social media doesn’t make you an expert. Implementing a program that generates an additional 500 sales leads makes you not only an expert, but valuable to your client.

How do you integrate your personal and professional life?

I just do it. There’s no formula. There’s no “balance.” You do what you have to do to the best of your ability and you make the time for family. It’s not brain surgery. You have to make ample time to do both well.

What’s a major regret that you’ve had in life?

Zero regrets. Regrets are just heavy pieces of baggage that add no value to your life.

What are five life lessons that you have learned so far?

Be yourself. Be honest. Help people. Take care of your family. Own up to mistakes.

When you have some down time, how do you spend it?

With my kids or learning new things as it relates to social media.

What process do you use to generate great ideas?

Talking to my kids. Playing catch. Walking or listening to music. My creativity is fostered when I’m not thinking about something specific.

What’s your favourite quotation and why?

“You don’t ask to take a photograph. You ask quietly, to borrow it.” I’m a photographer on the side and saw that anonymous quote once and thought how smart it was, because it’s true.

How do you define success?

Healthy and happy home life.

In your opinion what’s the formula for success?

Healthy and happy home life.

If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?

I’d meet my two great grandfathers (for family reasons), president Obama (for his vision), Steven King (for his creativity) and Nelson Mandella (for his life’s lessons).

Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?

Steven King’s The Stand, mostly because of the creative writing and the descriptions he used to set scenes, describe characters and make you, as the reader, feel like you were in their world.

If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

I’d honestly take any of Steven King’s novels because of their creativity and the fact that they would take me to a world that I’d never see. I don’t need any self-help books or any books about people’s lives, Shakespeare, etc. I’d want simple, yet descriptively satisfying books.

Have you read any books that inspired you to start a business, service or invent “something”? If yes, which book?

Nope, not yet. But I’ve read a lot of books that have inspired me to do better at my job, better as a person and better as a dad/father.

What one music CD and movie would you like to have with you (on the deserted island) and why?

Way too much to list. I couldn’t decide out of the slew of music I own.

What excites you about life?

My kids.

How do you nurture your soul?

My kids.

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

Honestly, I’d eliminate homelessness. It’s a sad thing to see and I see it too, too often.

Complete the following, I am happy when…

I get home and I see my kids after a long day at the office. It’s food for the soul.

Interview With Sandra Miller

In an effort to provide you with information to help you to become the best YOU, I have been revisiting work that I had done previously for my newsletter to allow new readers to benefit from that premium content. We can learn from the people around us. For the interview below, which I conducted over two years ago, I interviewed Sandra Miller, my neighbour at the time. I remember we were having dinner in a Greek restaurant, and Toronto Mayor, David Miller (no relation to Sandra) was having a quick meal before he went to an event. After his meal, he went to every table and greeted everyone. I thought that was quite nice. It is interesting that I should remember that encounter now, though it has nothing to do with the interview below.

I particularly liked this interview because it is so human. Many times we try to do the right thing, we do our homework, yet things do not always work out the way we intended. Instead of beating up ourselves, let’s view the experience as lessons learned.

Avil: Describe a challenge that you had and how you resolved it.

Sandra: I finished my Masters degree in leadership and training and wanted to use my education in the workplace. I had worked for a government agency for a very long time and now wanted to experience another work environment in the not-for-profit sector.

I accepted an offer within a company that I thought I knew, one I thought would be a good fit for me. Not too long into the process I realized that I had misjudged some of the attributes of that company. And what’s interesting is that specializing in leadership and training should have made me more aware of what was presented to me. Some of your other needs often cloud your perceptions no matter how diligent you are when making a decision. My new employer had financial security, and appeared to have opportunities for me, and they came looking for me, which made me feel good.

Previously, I had worked with the company on various projects, but in that context I was an outsider. The CEO said all the right things; we talked about opportunities and my education, and how I could be a change agent, which was what I was really looking for. I had important networks within the sector that the organization was aligned with, and in the public sector where they would receive funding, and I thought that I could leverage those alliances. I made assumptions about the organization’s culture based on my prior interactions with them.

After I joined the organization, I realized that a number of their practices were contrary to my values. It was a company managed by fear and retribution, and not the place I thought; I thought they ran like a “well oiled machine Because of confident empowered employees and found out that it ran that way because of fear and punishment. People were not given the opportunity to learn and grow in the organization. My leadership style and values give people opportunities to learn and grow, and be comfortable in their work environment, which reaps higher productivity and loyalty to a company, and allows a more joyful day-to-day experience.

As you grow older, you start to realize what you really value, what you are willing to, and not willing to tolerate, what you will not sign your name to and what action you are not willing to take. The staff was paralyzed by fear of the leadership, yet the staff actually had all sorts of new ideas. I didn’t realize before coming into the job that I was the fourth person to sit in that chair in about five years so it really didn’t make any difference what I tried to do.

Resolution: After four to five months, I knew that I had made an error in judgment. In planning my go forward position, my first resolution was to continue to perform in my style. I ran the risk of not fitting in with the leadership team, not being successful, and being performance managed. To me, being true to myself was my sole purpose the entire time. And, being true to myself, I decided to perform at a certain level and treat my staff in a way that I believed to be positive, provided them with opportunities, and listened to their suggestions for change and where possible implement them.

As I continued to become stronger and more comfortable with myself in what I believed to be true, my staff started to perform at a higher level and also liked me as a boss. They were more forthcoming with their thoughts and concerns. At the same time I was alienating myself from the leadership, which was a very tight knit group, and the sole decision-makers within the organization. My team was functioning a lot better and was happier, which was perceived as causing grief within the organization. The leadership team sabotaged my success, and the situation started to have a personal impact on me.

A year into the experience I realized that everything I was hired to do I wasn’t allowed to do, and the general management and philosophy around the treatment of people were contrary to my own beliefs, and contrary to an environment where I could personally excel, make a tangible difference, and come in to work every day with a smile on my face.

In a situation like this, you have to be reflective and think about your well-being, your mental and physical health, and you have to make a personal decision even though you’d like to stay for the team. I don’t like to quit or fail. I knew that I still had a number of years to work, and I didn’t see myself here in this environment, so either they were going to pull the plug, or I was going to pull the plug. How do I prepare to protect myself, to look for a new role, and how do you I protect my staff so they are not damaged after I leave?

I started to talk with other CEOs within the system where I was most known in, looking for somewhere else to land, looking for a role that would be more in keeping with the education and the passion and the interests that I have. A place where I would continue to learn and grow, and be able to execute my ideas. Before I completed that process I was released from the company.

I was fortunate, within a short time after my release one of my contacts had a position that was a good fit for my skills. Other corporate contacts provided tremendous support and all my friends and family were extremely supportive. I say I was fortunate because I believe many of life experiences are timing, they come to us to teach us more about ourselves and the company that we keep.

My new role and the organization that I work for is a very good fit for my style, skills, passion and personal need to continue to learn and grow. Within the same short four months that it took previously to identify an untenable situation, I can say that within a much shorter period of time I recognized that this company lives its values, has the respect of individuals and delivers on its hiring promises. It is a place where I can live my values.

Avil: What lessons did you learn in the process?

Sandra: Lessons Learned

1. Ask precise questions during the process because you should be interviewing your prospective employers just as much as they are interviewing you; listen for responses that go “clang” with your values: challenge your assumptions
2. It’s important so see if the culture that the organization is selling is actually the culture that exists within
3. I learned the importance at looking at the turnover rate for the position that I am interviewing for – had I done this, I would have seen the red flag
4. I learned about the importance of looking at the longevity of the leadership, how many years they’ve been leading the company, and with that how they remain familiar with the educational and research environment that’s out there
5. I have always kept my networks strong, building and nurturing my relationships, and while going through this difficult process, I realized just how important my actions were. Because my networks were so strong, my reputation stood apart from the company that I was working for

Avil: In your opinion, what is the formula for success?

Sandra: The formula for success when looking for a job is to research your prospective employer extensively and not act too quickly when making a decision. You need to really understand yourself because the more you understand yourself, the more likely you’ll make a better match between you and your future employer. Question why you are going to make a move in your career, and what you want out of it. Look at not just financial security, but also at how the experience you’ll acquire will be beneficial to you.

Invest in your network and alliances. True connections are based on individual relationships that transcend employer relationships.

If you were in Sandra’s situation, what would you have done differently

Excerpt April/May 2007 Ambeck Edge

Photo credit: Creative Commons Lincense, Photo of Toronto Mayor David Miller by Bahman via Flickr

Interview With Jim Love, Partner, Performance Advantage

This interview was first published in the November 2006issue of my newsletter Ambeck Edge, but learning from the mistakes of thers is important so that we do not have to make those same mistakes.

Avil Beckford: Describe a business challenge you had and how you resolved it?

Jim Love: The key challenge for me was to grow the business beyond just me, and an idea. This is a huge challenge for entrepreneurs.

Resolution: I made many mistakes. One mistake was panicking and saying that I had to bring other people into the business. I didn’t handle this process as well as I could have, and one classic example was bringing in salespeople who couldn’t or didn’t sell. I expanded too rapidly and hired people who I shouldn’t have. I did all the right things to resolve the challenge, but I didn’t do them well. The renaming of the company from True North to Performance Advantage reflected a crisis point that we hit and I had to fix that. Now I have expanded much more cautiously with much more deliberateness. I have two partners in the business and we have a selection of consultants. We were more rigorous in the selection process.

A key thing, which helped me, was to take my own advice, the advice that I give to my clients. I did a plan and looked at some of the metrics in my business. I looked at where we wanted to go and that took me a long time to complete, which gave me a newfound respect for why some companies do not want to do strategic planning. In the planning I looked at what types of people and revenue we wanted to attract, and how they fit together. Now I know what I want, and I am aware of what offers to take and which to leave on the table.

AB: What lessons did you learn in the process?

JL: Lessons Learned:

1. It’s important to understand how your business runs at every level – from the strategic to the operational
2. Know what you’re passionate about, know what you can do that can beat the world, and know what metrics drive your business. The better I got at doing this, the better I became at solving crises and not just the challenge I talked about
3. Business success is 10 percent inspiration and 90 percent discipline. You have to work in pursuit of your goal
4. You have to plan for strategic success and follow the plan. Stop worrying about the attributes that you don’t have and start exploiting the things that you do well, recognizing the places where you don’t want to go
5. Be able to be true to your moral compass

AB: In your opinion, what is the formula for success?

JL: “To thine own self be true” by William Shakespeare sums up the formula for success. To me, it is to know who you are, what you want, what you are passionate about, take the time to plan for it and celebrate milestones along the way, and NEVER deviate from your moral compass.

Excerpt November 2006 Ambeck Edge

Interview With Claire Stoddard, World of Work Marketing

I interviewed Claire Stoddard over three years ago by email for the June 2006 issue of Ambeck Edge. I am finding that the interviews that I conducted years ago are still very relevant because we will alsways have challenges and need ideas on how to resolve them.

Challenge: I actually enjoy business challenges. I find that the issue is not resolving them, but finding the very best solution. The process it takes to find a perfect answer has two parts. The first part can be described in two little words – Due Diligence, Due Diligence, Due Diligence.

A case in point. One of my clients is a large, multinational, nonprofit, membership-based legal association that was experiencing an ongoing communications problem with their members, all of whom are senior lawyers. Although the organization sponsors three membership meetings a year and sends out numerous emails updating members on events, there were consistent complaints that members were unaware of new products and services. Even board members seemed to be in the dark.

Many of their problems stemmed from inconsistent, sometimes poorly written communications with members. Some months emails went out fast and furious and overlapped each other. Other months there would be very little communication. It was hard for members to keep up on new products and services and membership benefits were seldom emphasized.

Solution: After meeting with senior managers about the problem, I recommended a branded email marketing campaign with online links to their web site, distributed to members once a month, with reminders of member benefits. This meant creating an electronic template for an eNewsletter. But who would help create the electronics of the email campaign?

First I turned to two web designers, both of whom offered design capabilities, but not distribution. It didn’t seem like the perfect package. Then lo and behold I received a notice of an event sponsored by the American Marketing Association, featuring a service provider that specialized in email campaigns. I attended and not only learned a great deal from the presentation but asked the vendor for a proposal. The proposal was excellent and I thought I was set. However, unexpectedly, a competitive email service provider was recommended. I was tempted to cut off the search since I had already expended a lot of time, but I thought it was better to explore every reasonable option. It turned out that the second service provider not only had an excellent product, but experience with non-profit organizations. I recommended them to my client and a contract was drawn and signed.

Almost immediately there was a legal glitch that needed to be resolved and a resulting delay. A new contract had to be signed. I considered switching service providers. And now here is the second part of the necessary process of resolving business challenges. After you have done all the due diligence you can – sometimes you have to trust your gut.

My instinct told me that I had the best solution. Even though the people involved were changing, the product offered enormous potential for my client. I stuck it out and arranged for a second contract to be signed. From then on, everything worked perfectly. The new people are honest, forthright, and extremely customer service oriented. The product, indeed, is perfect. Members are starting to feel more connected and aware of the benefits their membership provides. And, best of all, I now have a second customer signed up for an email marketing campaign.

Lessons Learned: The learning process for me was extraordinary, providing me with a new skill set, which in turn benefits my clients. It has proven to be a highly successful project which can be replicated many times.

Formula For Success

So, what is the formula for success you might ask? In my opinion, it’s those two little words, Due Diligence, Due Diligence, Due Diligence, along with a liberal dose of well-informed instinct.

Have you ever faced similar challenges? How did you resolve them? What kinds of lessons did you learn in the process? How can you learn from Claire’s experience?

Excerpt Ambeck Edge June 2006

How Did They Do That? An Interview With Dan White

Dan White, Founder & President, WNBC Business Solutions

Challenge: I allowed a contract employee to have too much control over one aspect of my business. The contract employee ran the tax business and did not regularly relate to me what was going on. The contractor fell behind, in some cases, more than a year. I had 82 angry clients. I now had to get a year’s worth of work done in three months.

Solution: I took back control of the business, and the contractor decided to leave the company. I set up a customer relationship management system to automate all processes. I could now see everything that was going on in the company. I hired a team of tax consultants to do one year’s worth of work in three months to satisfy the 82 angry clients.

Lessons Learned

1. I am accountable and responsible for everything that happens in my business
2. I learned that I wasn’t a good leader because a leader is not necessarily someone who inspires, motivates and set a good example, but one who takes the team into battle and make sure that they arrive home safely
3. I should not delegate the critical functions in my business without knowing what’s going on
4. I should not give anyone too much freedom without making sure that I am very comfortable with what is going on at all times

Formula For Success

Recognize a need, have a solution and understand where the customer/prospect is going to find the money to pay for the solution. There is a shortage of money. Governments create a scarcity of money. If a person doesn’t have something that is less wonderful they are not going to buy your solution because they simply do not have any spare money.

If you were Dan White, what would you have done differently? How much power do you give to employees and contractors? Is there an implied trust between employer and employee or employer and contractor? What lessons have you learned from Dan’s experience?

This is an excerpt from October 2005 Ambeck Edge