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Posts Tagged ‘James Webb Young’

Over the past six months I’ve seen the word infographics coming up a lot in blog posts, articles and so on. Looking at the word combinations and the way it was used I had a clear idea of what the word infographics meant. According to Wikipedia, the definition of infographics is “Visual representations of information, data or knowledge.”

It is said that a picture is worth a thousand words, so here is an infographic of how to generate great ideas, which is a combination of the steps from Graham Wallas and James Webb Young models. It’s a topic we have covered a few times so it should be familiar if you have been reading this blog for a while. The process to generate great ideas is a four-step process: Preparation, Incubation, Illumination, and Verification/Implementation.

What are some ways you can use infographics in your work to make complex ideas simpler to digest? How can you use this information? What do you have to add to the conversation? Let’s keep the conversation flowing, please let me know your thoughts in the comments section below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right hand side) by email or RSS Feed.

Further Reading

The Anatomy of An Infographic: 5 Steps To Create A Powerful Visual

How to Create Outstanding Modern Infographics

InfoGraphic Designs: Overview, Examples and Best Practices

10 Awesome Free Tools to Make Infographics

The Formula for Generating Great Ideas

How to Generate Creative Ideas

Summary of a Technique for Generating Great Ideas by James Webb Young

Related articles

• Infographics could be a cool solution for information overload. What makes them cooler and eye-catching are of course, the nicely done visuals. Information graphics (i.e. inforgraphics) takes boring data and statistics and dresses them up with graphics (makeuseof.com)
• Keep An Eye On These 10 Blogs For Stunning Infographic Collections (makeuseof.com)

While I was reading How to Get Great Ideas by Estelle H. Ries (1961), it became evident that it was simply a new spin on the information by James Webb Young (Technique for Producing Great Ideas) and Graham Wallas (Creativity Model in Art of Thought, which is an extension of Hermann von Helmholtz‘s model) that we have covered on this blog, but generating great ideas is an important art so it’s worth repeating. To make this process relevant, think about the following or any other pressing need, and use the formula to see where it leads you:

• Process that needs improving at work
• Product does not work the way you’d like it to
• Past ideas that were ahead of their time that could work now
• Problems that keep recurring
• Or any pressing issue that you’re facing

Step One: Preparation

There are two types of information to gather:

Specific

1. Gather as much information as possible on the topic of interest
   1. Look for  case studies in your industry and unrelated industries
   2. Conduct research on the internet
   3. Conduct research using commercial databases, you can access many through your public library portal
   4. Research industries different from your own to determine if there are ideas you can transfer
   5. Interview subject matter experts
   6. Brainstorm with colleagues
   7. Conduct focus group interviews
2. Read all the information gathered and synthesize them
3. Write down the information on 3×5 index cards, one item per card
4. Classify the information by sections of the topic of interest

Read the post How to Analyze Information to evaluate the quality of the data you gathered.

General

1. This is an ongoing process throughout your life. Information from wide experience prepares your mind to see a particular subject matter in relation  to other things
2. Record any interesting information you come across in a scrapbook or other filing method that makes sense for you
3. Use your cell phone if you have one, or a camera to capture any interesting scenes that you see, both photos and videos and create a file on your computer in which to save them
4. Attend speeches, workshops, seminars and so on that are unrelated to your work just because they interest you, and take notes
5. Visit the websites How Stuff Works, AskNature.org and Ted.com often and read for a while
6. Go to your favorite bookstore and pick up magazines that are unrelated to your area
7. Go to magazine portals such as MagPortal.com and Magatopia and read about what’s happening in other industries and countries
8. Find incubator programs and innovation centers to learn about what new innovations are in the pipeline. There is a National Business Incubator Association. There is an association for practically anything
9. Discover what university research labs are working on
10. Re-read the answers to, “What process do you use to generate new ideas?” in the interviews conducted on this blog
11. Subject yourself to new experiences
12. Every so often, pull up the information and review them

Step 2: Working Over the Information in Your Mind

1. Look at the information you gathered from many different angles
2. Synthesize the information
3. Merge two facts and see how they fit together
4. Connect the information with what you already know (could be your general knowledge), nothing exists in a vacuum
5. As tentative or partial ideas come to you, no matter how crazy or incomplete, document them on the index card, one idea per card
6. Do not stop until you have at least one partial or incomplete idea
7. When everything is a jumble or it is pointless for you to do additional work, it is time for the next step

Step 3: Incubation

1. Turn over the problem to your subconscious mind
2. Take a break or work on an unrelated task or do something which stimulates the imagination and emotions

Step 4: Illumination - Eureka! I have It

1. When you least expect it, the idea comes to you (You have an aha moment)

Step 5: Verification/Implementation/Shaping & Developing the Idea

1. The idea will unlikely be ready to be implemented as is
2. Subject it to criticism – test it, then refine it
   1. Use the criteria you developed in Stage I to judge the quality of the solution
   2. Refine the idea if you have to
   3. Implement the idea
   4. Evaluate the idea
   5. If you find that the solution doesn’t work, go through the process again

How did the process work for you? Was it easy or difficult? What do you have to add to the conversation? What process do you use to generate ideas? Let’s keep the conversation flowing, please let me know your thoughts in the comments section below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right hand side) by email or RSS Feed.

Related articles by Zemanta

• How to Grow Your Ideas With a Project Incubator (lifedev.net)
• 10 Tips for Tracking Trends | American Libraries Magazine (americanlibrariesmagazine.org)
• Kevin O’Connor: Don’t Make the Solution Part of Your Problem (huffingtonpost.com)
• 4 Steps For Explaining The Creative Process (hellobeautiful.com)

Related articles by Scribe

Leadership Question # 5: Where Do Great Ideas Come From?

Steve Jobs: “We have always been shameless been shameless about stealing great ideas”

How creative are your ideas? How many creative ideas do you get? And what process do you use to generate creative ideas. The ability to think creatively, or generate creative ideas might just be the skill that gives you a competitive edge. Below is a model which is a combination of Graham Wallas’ and James Webb Young’s creativity models (Based on my life experiences, I have added information to the models). What can you add to the model to make it better? If your project is just for fun you do not have to follow all the steps, especially the ones in data collection (for example interviewing subject matter experts and conducting focus group interviews). Some of these steps are more appropriate for a work project.

Step 1: Preparation (Gathering Information)

1. Describe your topic of  interest
2. Develop a set of decision criteria to judge the quality of the ideas

There are two types of information to gather:

Specific

1. Gather as much information as possible on the topic of interest
   1. Look for  case studies in your industry and unrelated industries
   2. Conduct research on the internet
   3. Conduct research using commercial databases, you can access many through your public library portal
   4. Interview subject matter experts
   5. Brainstorm with colleagues
   6. Conduct focus group interviews
2. Read all the information gathered and synthesize them
3. Write down the information on 3×5 index cards, one item per card
4. Classify the information by sections of the topic of interest

Read the post How to Analyze Information to evaluate the quality of the data you gathered.

General

1. This is an ongoing process throughout your life
2. Record any interesting information you come across in a scrapbook or other filing method that makes sense for you
3. Use your cell phone if you have one, or a camera to capture any interesting scenes that you see, both photos and videos and create a file on your computer in which to save them
4. Attend speeches, workshops, seminars and so on that are unrelated to your work just because they interest you and take notes
5. Visit the websites How Stuff Works and Ted.com often and read for a while
6. Every so often, pull up the information and review them

Step 2: Working Over the Information in Your Mind

1. Look at the information you gathered from many different angles
2. Synthesize the information
3. Merge two facts and see how they fit together
4. Connect the information with what you already know, nothing exists in a vacuum
5. As tentative or partial ideas come to you, no matter how crazy or incomplete, document them on the index card, one idea per card
6. Do not stop until you have at least one partial or incomplete idea
7. When everything is a jumble or it is pointless for you to do additional work, it is time for the next step

Step 3: Incubation

1. Turn over the problem to your subconscious mind
2. Take a break or work on an unrelated task or do something which stimulates the imagination and emotions

Step 4: Illumination – Eureka! I have It

1. When you least expect it, the idea comes to you (You have an aha moment)

Step 5: Verification/Implementation/Shaping & Developing the Idea

1. The idea will unlikely be ready to be implemented as is
2. Subject it to criticism – test it, then refine it
   1. Use the criteria you developed in Stage I to judge the quality of the solution
   2. Refine the idea if you have to
   3. Implement the idea
   4. Evaluate the idea
   5. If you find that the solution doesn’t work, go through the process again

Along Yonge Street in front of the Eaton Centre in Toronto, Canada there are always people who are very creative in earning money, what are your thoughts? What have been some of your most creative ideas to generate some extra cash? Did any of these translate into a viable business?

Man Playing Drums in Front of The Eaton Centre, Toronto from Avil Beckford on Vimeo.

Man and Boy Playing Drums from Avil Beckford on Vimeo.

Please keep the conversation flowing, click on the comment link below and leave a note for me. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed.

Photo Credit: Avil Beckford

I first learned about A Technique for Producing Ideas by James Webb Young a couple of months ago, so I did a quick search on the internet to get additional information. I found two articles that summarized the book, which is only 48 pages in length, and felt the method described sounded similar to the one outlined in the Art of Thought by Graham Wallas, which I have written about several times.

As a professional with over 15 years research experience, I felt it important to read the book for myself because information that I may think is important might have been left out of the articles that I read. It is interesting that I noted the similarities between the idea generation process outlined by James Webb Young and Graham Wallas because Young recommends at the end of his book that readers also read the Art of Thought (as well as Science & Method and The Art of Scientific Investigation) to better understand the whole idea generation process. Incidentally the Art of Thought was written in 1926 and A Technique for Producing Ideas in the 1940s.

This is my interpretation of the information outlined in A Technique for Producing Ideas.

5 Steps to Idea Generation

Step 1: Gathering Information

There are two types of information to gather:

Specific

1. Gather as much information as possible on the topic of interest
2. Write down the information on 3×5 index cards, one item per card
3. Classify the information by sections of the topic of interest

General

1. This is an ongoing process throughout your life
2. Record any interesting information you come across in a scrapbook or other filing method that makes sense for you

Step 2: Working Over the Information in Your Mind

1. Look at the information you gathered from many different angles
2. Synthesize the information
3. Merge two facts and see how they fit together
4. Connect the information with what you already know, nothing exists in a vacuum
5. As tentative or partial ideas come to you, no matter how crazy or incomplete, document them on the index card, one idea per card
6. Do not stop until you have at least one partial or incomplete idea
7. When everything is a jumble or it is pointless for you to do additional work, it is time for the next step

Step 3: Incubation

1. Turn over the problem to your subconscious mind
2. Work on an unrelated task or do something which stimulates the imagination and emotions

Step 4: Eureka! I have It

1. When you least expect it, the idea comes to you

Step 5: Shaping & Developing the Idea

1. The idea will unlikely be ready to be implemented as is
2. Subject it to criticism – test it, then refine it

5 Great Ideas

1. An idea is a combination of old elements
2. The capacity to combine old elements into something new is dependent on the ability to see relationships and make connections
3. Build a reservoir of knowledge, which is filled with life experiences, facts and other information
4. Learning is a lifelong process
5. Constantly expand your experiences personally and vicariously

I liked A Technique for Producing Ideas by James Webb Young and will integrate his process into Wallas’ process. It is a fantastic idea to keep a scrapbook for general information. I had a beautiful “great ideas” jar which I broke, and have not been able to replace it. When you come across really interesting information that you are presently unable to use, where do you park it so you do not forget it? Please keep the conversation flowing by making a comment.

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Further Reading

James Webb Young’s technique for producing ideas