The Invisible Mentor

Posts Tagged ‘Groove Shark’

Today I present Donna Whitney, and as usual there are many lessons to learn. Her response to the question, “Tell me a bit about yourself” was quite long, but weaves a very interesting tale that we can all learn from. One potent lesson for me after reading it was, if it doesn’t feel right, walk away, don’t compromise your values. I have to think about how to present it so I’ll do that for tomorrow. From the information presented in this interview, what are five takeaways? How can you use the information in your situation?

What’s a typical day like for you?

There is no such thing as a typical day for me, I wish there was. Because our business is very much an entrepreneurial start-up within a really large organization, we are everything. I am sales and marketing and distribution, and finance. Of course I do not do all those things without the support of the right parts of the organization, but really, we do most of the heavy lifting ourselves.

How do you motivate yourself and stay motivated?

I don’t know that it’s a conscious thing for me. I absolutely love what I do, and when I don’t love what I do, I end up changing what I do so that I love it. It’s never been the same thing one day to the next. I seem to change my job title every 18 months.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I think that I would be kinder. I think there are a lot of people in my working experience that I could have shown a lot more grace to, especially in the early years when you are struggling to make your mark you get a sense that everything matters so much. In the grand scheme of things, 10 years from now you aren’t going to remember the offences you had to bear. I would have turned my cheek a lot more and be a lot more forgiving.

What’s the most important business or other discovery you’ve made in the past year?

I’ve discovered Grooveshark and I really quite enjoy it. It’s an online radio that allows you to stream music for free.

What’s one of the biggest advances in your industry over the past five years?

Probably IPTV and the introduction of new entrants that make it possible for people to do things in a different way. That helps my team because that is the niche in which we play in. So every part of the traditional Rogers business is being assaulted by new competitors and new ways for people to do the same things.

What are the three threats to your business, your success, and how are you handling them?

1. The first threat would be the larger organization taking over our entrepreneurial start-up because then it wouldn’t be a start-up. If we were to be ingested by the larger organization then it would be much more difficult for us to do things the way we now do them.
2. The inability to deliver on all the opportunities that we have, and this threat has to be managed by making sure that we have the appropriate processes and people in place to do what needs to get done.
3. The third threat would be taking on too much all at once because there is an awful lot that can be done and ought to be done so it’s a question of timing.

What’s unique about the service that you provide?

Everything! I think what’s truly unique about what we do is that we do it within such a large organization in such a small way. It really is the best place to be in the company.

What do you observe most people in your field doing badly that you think you do well?

If you say that my field is large telecom, one of the things that large telecoms do incredibly poorly is being responsive and flexible to customers. If you’re saying that it’s people who do the things we do and are doing them poorly, it’s that we capitalize on the fact that we have a huge brand, and it really helps to open doors when you are carrying a Rogers business card. And a lot of those smaller companies don’t have that advantage.

Describe a major business or other challenge you had and how you resolved it.

There are always technology challenges. There is always a problem that needs to be solved, and I have been blessed with an amazing team that looks at issues as opportunities. And I don’t say that to be cliché in any way, shape or form, they truly do see things that way. I think another major challenge that any group faces is to maintain a healthy culture, and that has a lot to do with establishing boundaries up front and we’ve done that, we’ve sat down as a team and talked about our personal values and our values as a team.

What lessons did you learn in the process?

1. From a technology standpoint, one thing that we’ve learned is that it needs testing before you sell it. We’ve had a few hiccups where things seemed to make sense and not defy the laws of physics in principle, but in practice things never go as they appear. So rigorous testing and making sure that you build a demo lab is a must. It’s also important to have your customers as partners so that you can do that learning together. There should be a degree of agility and responsiveness by both partners to adjust to the things that happen along the way.
2. The more important one is establishing that team trust and integrity, and that’s been key for our overall success.

Tell me about your big break and who gave you.

My big break came from David Robinson for sure. And that was the break from marketing traditional “I’m going to create this piece of collateral or view this marketing brief” to the switch to technology, to engineering. And really David Robinson was a huge proponent, advocate and supporter of me in those early years, especially when I don’t have an engineering ring, and I certainly don’t intend to. My guys are engineers and I think there has to be a bridge with those with marketing and that kind of skill set meshing with the people with technology because there is such value in marrying those two things together. I would have been a propeller head by interest but not by design, and Robinson took me under his wings and knew that about me but brought me in anyway, and gave me the biggest opportunity of my career so far.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

The biggest failure that I’ve ever had and it wasn’t a monumental thing, had a lot to do with being more gracious in certain circumstances. I remember this one time I had a client that just drove me over a fence, this person was like nails on a chalk board and I could have been a lot more professional, but I let it get to me one day and I lost my temper. For the long-term repercussion I’m sure that no one remembers it but me, but it left such a profound impact on me to realize that, it was just work and I should let it go. I think what I took away from that is the ability to take myself a lot less seriously.

What has been your biggest disappointment in your life – and what are you doing to prevent its reoccurrence?

It would probably be how the music industry treated people back in the eighties. The experience has made me more sensitive to the diversity of people coming into circumstances and trying to appreciate where they are coming from.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

I think it is having to let someone go, pulling the trigger when you have to fire them. I’ve had to do that now on a couple of occasions and I think one thing I’ve learned from those decisions is to make them slowly, cautiously and transparently so that when you are approaching that time in someone’s career, you let them know what’s coming down the pipe as soon as you can.

What are three events that helped to shape your life?

1. My experience in the music industry
2. Moving to Toronto
3. The move from marketing to engineering

What’s an accomplishment that you are proudest of?

My ability to make sour dough bread, it’s kind of an art form.

How did mentors influence your life?

During different parts of your life you have different mentors for different purposes. I think that I’ve learned a lot of grace and maturity from the spiritual leaders and giants in my life. I am a huge fan of John MacArthur, and R C Sproul. From a work perspective, I think some of the giants in the company, the women that I have the pleasure and honour of working with really teach me a lot about the strength of women within this corporate environment because there are so few at the upper echelon levels.

What’s one core message you received from your mentors?

Speak less and listen more.

Which resources (books, movies, training etc.) did your mentors recommend to you?

The Tipping Point was a very good book. I had a mentor Maxine Armstrong – who I still consider to be a mentor – who was a great wealth of reading resources, so I’d have to say that that was a big one. In Moments of Magic the message was consistent and my mentor at Tronica referred that book to me. One of the members of my team recommended that I read Hoops which was by Greg Jackson the basketball coach. That was a really good book.

As an Invisible Mentor, what is one piece of advice that you would give to readers?

Be patient with yourself and listen to really hear, not just to absorb the information, but to understand it. It’s an entirely different thing from hearing a message and understanding the message. I think that too often people rush past the information so that they can contribute their own thoughts. It’s not about being heard, it rarely is about people hearing you, it’s what you hear from others that matters.

What are your thoughts on this interview? What was expected and what was unexpected? Let’s keep the conversation flowing, please let me know your thoughts in the comments section below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.