The Business Idea Factory by Andrii Sedniev

The Business Idea Factory

The Business Idea Factory by Andrii Sedniev On The Invisible Mentor blog we talk a lot about generating ideas, because having one or two great ideas has the capacity to catapult your business and career. We have looked at the idea generation model in the Art of Thought by Graham Wallas as well as A Technique for Producing Ideas by James Webb Young. When I downloaded The Business Idea Factory: A World-Class System for Creating Successful Business Ideas for free from the Digital Book Today's website during a promotion, at the back of my mind, I was thinking if this book really had anything new to offer on how to generate great ideas. Some … [Read more...]

Brainstorming for One

Below are some simple steps for brainstorming. Label a notebook “Ideas Book” Set aside 30 minutes three times each week At the top of the page in your “Ideas Book”, write the challenge or problem that you have to resolve Go into the Alpha state using the instructions below For 20 minutes, mass gather ideas on how to resolve the challenge When you’ve finished mass gathering ideas, read over each idea, considering each briefly You’ll see obvious faults with some of the ideas Rank each remaining idea on a scale of 1 to 5 and choose the best ideas Look at all of your best ideas to see if it’s logical to combine two or more to … [Read more...]

The Invisible Mentor Interviews Don Martelli, Vice President, MS&L Part Two

Don Martelli IMG_0165

This is Part Two of Don's interview. Please click here for Part One. In this content rich interview, you learn how he stays motivated, what are the threats to his business, advances in the industry, how he defines success, generates ideas and much more. Avil Beckford: How do you motivate yourself and stay motivated? Don Martelli:  I love technology and being the director of Digital Communications, it's my job to stay on top of the trends and keep our clients and staff up to date with the latest info in social media. I help our account teams weave social media into their traditional PR programs so I need to be right on the cutting edge. … [Read more...]