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Posts Tagged ‘Downtown Women’s Club’

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Recently, the Downtown Women’s Club hosted a teleseminar with Carol McManus, the LinkedIn Lady. McManus has made over six figures of her income from referrals she received on LinkedIn. She spends time building and nurturing the connections she has on LinkedIn and understands the importance of networking and the correct way in which to do it.

McManus shared a few tips on how to make LinkedIn work for you.

1. View your profile as your biography, and think about the way you would like to present yourself to the world. Take the time to complete your profile and make sure the information you include shows you in your totality. People want to know how you got to where you are today. As you are crafting and building your profile, include the things that make you distinctly you.
2. If you have held multiple positions in one company, choose the most memorable ones to write about, and solicit recommendations.
3. In the Summary section, give clues as to who you are and why others should connect with you. Build a rapport, and champion who you are and how you serve your clients. Think about your background, both personal and professional and highlight specific skills.
4. In the Specialties section, list your responsibilities with the accompanying accomplishments.
5. First thing in the morning, log into your LinkedIn account and quickly scan updates from your connections to see what’s going on and reach out to them. Bring people to the front of your consciousness. This is a quick and easy way to keep in touch with your contacts.
6. Join groups whether they are Alumni, Associations, Industry – you are allowed to join 50 groups. Think about who you want to hang out with, and why, and choose groups based on that. Each day choose one or two groups to visit and comment.

What are some other effective ways that you have used LinkedIn? Add your thoughts to the conversation in the comments section below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right hand side) by email or RSS Feed.

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In Part One of Diane Danielson‘s interview, the three words that I used to describe her are Brave, Bold and Pioneer. And, after processing the interview, here are the steps that I think are required to be a trailblazer:

• Take risks
• Have a support network
• Think big and be bold
• Jump in and try things, fail fast if you have to
• Embrace change
• Say yes to opportunities

Of course there are other requirements but I think the ones I listed are pretty important, what are your thoughts? Part Two of Danielson’s interview is just as powerful as the first, and is also filled with lessons and ideas that you can use immediately.

Tell me a little bit about yourself.

I am the founder of the Downtown Women’s Club, which is a women’s business network and career website. I’m also Vice President of Business Development for a social media consulting firm called Convengine. I try to combine the two because a lot of what I do at the Downtown Women’s Club is the social media strategy and a lot of our online networking program. I’m also recently remarried, I have four kids and a huge dog and I live outside the Boston area.

How did mentors influence your life?

Hugely! And I don’t look at mentors as the traditional more senior person who helped me, even though I had a couple of those who would help me with specific situations, but because some of the fields that I’m in such as social media and creating a networking group that was mostly online, there weren’t a lot of people who had done this who were ahead of me so I really depended on peer mentors. I have a group of peers that depending on the situation I will call them and they have the most wonderful advice and input, and I think that’s a huge thing and I probably would have given up on a lot of things if I didn’t have them sit there and keep me accountable and say, “look how far you’ve come and we are proud of what you are doing.” But they also gave me advice and would say, “you know what, you should focus on this.”  They have been there and helped me to make decisions. I rarely make decisions in isolation, I usually have someone who is impartial enough, and cares about me enough to help me make the right decisions, so mentors are enormous.

What’s one core message you received from your mentors?

Trust my gut and take risks because most of the times, by the time I come to them they are able to say to trust your gut and take risks.

As an Invisible Mentor, what advice would you like to give to readers?

Go for the grande, especially if your readers are women because a lot of us don’t think big enough. They may think let’s open up a coffee shop, let’s not create another Starbucks. Think bigger even if you don’t create another Starbucks, what if you end up with a chain of three or four coffee shops? Women need to think better and bigger, and I think that’s one piece of advice that I’d give to almost any woman that I meet.

For everyone else, I would say know your network, and know who you can turn to for really good advice. I think sometimes we build close networks of people who are vested in the outcomes of whatever we do, and we surround ourselves with people. So if your best friend doesn’t want you to get, or take that promotion, that’s not necessarily helpful information, you need to find people who will be able to give you good advice that’s in your best interest and not theirs.

Build a network of core people you can trust to help you build your business life and it turns out that they generally help you with your personal life as well.

Which resources (books, movies, training etc.) did your mentors recommend to you?

Usually I’m the one recommending all the books. Early on someone encouraged me to get sales training, even though I was coming from law with an analytical background, it was great advice and I would recommend to anyone to take sales training because it affects everything that you do.

How do you integrate your personal and professional life?

It seems that because I’m a working mom I tend to be friends with women who work. A lot of my best friends are women from the working world who do not have kids, so that’s my social life. For me, my personal and professional life is seamless, it just flows, I don’t keep the two separate. To know me is to know what I do.

What’s a major regret that you’ve had in life?

I’m going to go back to not having more kids of my own. My major regret is not to give my son as he is growing up a typical situation. I think sometimes it was hard on him, hard on me and probably hard on my ex-husband because we didn’t have the normal nuclear family. But what is normal anymore.

What are five life lessons that you have learned so far?

1. Have a network of people who you can call on. Having friends and family to support you is huge and you shouldn’t do anything in isolation.
2. Think bigger on everything. I was single for eight years and at times I said that I wouldn’t get married again, but when the opportunity came I took it and I said that I could still do this.
3. Take risks. Every time I’ve taken big risks they tended to have worked out, and whenever I took the safe route I wasn’t happy and it didn’t work out for other people either. So it’s like going for the job of your dreams instead of settling for a job. Every time I’ve settled for a job, it has never been great.
4. Take the high road at all times. I know that it sounds trite but sometimes I’ve wanted to retaliate and then thought just let it go and take the high road because I would sleep better at nights and people start to realize that. And putting yourself in other people’s shoes, giving them second chances helps you to understand and be empathetic. I think we live in a society where people are not empathetic to others.

When you have some down time, how do you spend it?

Generally I’m playing sports with my kid or reading.

What process do you use to generate great ideas?

I brainstorm with people. I belong to an international women’s networking group (The Belizean Grove) and going away with them to meetings I always walk out with big thoughts, because I have these thoughts and I bring them there and have other people synthesize them and chime in with their background, and definitely my great ideas come from there. I can come up with some good ones but I need the input of my team there to come up with great ones.

What’s your favourite quotation and why?

“Just say no to status quo,” because when you accept the way things are when they are not working you need to change them because change isn’t scary and often a good thing. You don’t change for the sake of changing. So when the status quo is no longer working you need to think creatively and change it.

How do you define success?

Success for me is a mix. It’s being content with having a good mix of my family is happy, and work is going well, and I think for me, that is success when everything seems to be flowing. Work and family have to be flowing, one or the other won’t work.

In your opinion what’s the formula for success?

First you have to define what you think success is, and a lot of us define success based on what others think. Contentment and happiness is the formula for success, so it’s going to be unique to everybody. For me personally, work has to be a part of it. I couldn’t be just happy with work, and I couldn’t be just happy being a mom, I actually need both.

What are the steps you took to succeed in your field?

Let’s take social media as an example. I became knowledgeable by just jumping in and trying it. I didn’t hesitate when someone asked me to give a speech, I just jumped in, did it and figured it out later. I think a lot of steps to my success were trying new things and not being scared to do so. It’s also a lot of finding out what works and doesn’t work, and sometimes it’s easier to figure out what doesn’t work then focus and build on what’s working, and I think those are the steps. When I found out that writing didn’t pay well enough, but speaking did, I jumped right in and started speaking. And by being out there, and speaking about social media while doing it, I can show the success of the Downtown Women’s Club, and other clients.

What advice do you have for someone just starting out in your field?

If we are looking at someone who wants to start a network and website, they have to realize that it’s a lot of work. I see new women’s group starting every day claiming to be the first this or the first that, and they generally disappear within three months when they realize that it’s not easy to get 12,000 people on a list and keep them there. That took 10 years to build that up so I think the thing is to have patience, have a good plan and partner with people because you cannot do it alone. I don’t do anything alone. I have a lot of partners. You have to persevere and have patience, there are no overnight successes.

If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?

1. Obviously I would like to meet Barack Obama. I would just ask him to reassure me that he knows what he is doing, and that he is way smarter than me, and that this is all going to work out. And of course I would congratulate him on hanging in there and doing what he believes in.
2. Another person that I’d like to meet is Steve Jobs and I’d like to find out about his creative process. It’s impressive how he keeps on coming up with new things.
3. I’ve always wanted to meet George Clooney, not because he’s cute, but because I like that he has understated a lot of his humanitarian work and he has a good sense of humor and I think he is truly a good person.
4. I would say Stephen Colbert because he is actually a very bright person and bright people fascinate me. He is very talented and I think he would be a fascinating person to meet. With him you wouldn’t be able to control the conversation. I really liked that he sponsored the speed skating team. He seems like a really incredible and interesting human being.
5. I would like to meet Margaret Thatcher. She was one of the first woman leaders and I would like to know what her experiences were, just hearing behind the scenes what it was really like running a country during tough times.

Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?

Looking at the way I run the business it would be the two books by Chip and Dan Heath – Made to Stick and Switch. They make things so simple and clear that I find myself referring to both books a lot in business conversations. I would say those two and The Tipping Point, the concepts constantly come up in conversations and in thoughts on how I’m running the business.

If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

1. Jane Austen’s Pride & Prejudice. I’m a big Jane Austen fan and that’s a classic, the love story, the wittiness. She is a sharp observer of society and the book transcends time.
2. Les Miserables has been one of my favourite books of all times. It’s nice and long and the characters are so many and so varied and I think it covers so much.
3. I do like the writing of War and Peace and it’s also long and that’s important if I can only take five books with me on the deserted island.
4. I haven’t read John Adams so I’d take that one with me, I would need something I haven’t read before. He was one of our founding fathers and I think in today’s society looking back at what the founding fathers thought we really misinterpreted things and I think that I should go back and read that book that I haven’t read to clarify for myself what they were really thinking.
5. For the last one I’m going to go classic and say To Kill a Mockingbird. It was about someone standing up to society. It’s a classic case of overlooking prejudice and I just hate people who are prejudiced. It’s a well told story and it has a great message.

Have you read any books that inspired you to start a business, service or invent “something”? If yes, which book?

Most of the books have just clarified the direction I was going.

What one music CD and movie would you like to have with you (on the deserted island) and why?

The movie, and I would take the book too is Breakfast at Tiffany’s, that was a favourite movie. I think I would have to go with Garth Brooks Greatest Hits for the music CD.

If you cannot view Garth Brooks YouTube video The Thunder Rolls click here.

If you cannot view Breakfast at Tiffany’s Trailer on YouTube please click here.

What excites you about life?

Learning new things everyday.

How do you nurture your soul?

I spend time with my 10 year old who tells me what life is really about.

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

I know that I sound like a Miss America but I have to say world peace. I think I would also wish that our country was not so divided and dysfunctional at this point, and it’s really upsetting to me. I wish that we’d be more rational because we are a world leader and we need to play well with others and amongst ourselves.

Complete the following, I am happy when…..

I’m with my family and friends

What can you learn from Diane’s experiences? Let’s keep the conversation flowing, please let me know your thoughts in the comments section below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right side) by email or RSS Feed.

About Diane Danielson

Diane K. Danielson is the founder and chief social media strategist for the Downtown Women’s Club, a professional network and career website.  She is the author of The Downtown Women’s Club Beginners Guide to Facebook ebook (2009), the co-author of The Savvy Gal’s Guide to Online Networking (or What Would Jane Austen Do?) (2007) and Table Talk: The Savvy Gal’s Alternative to Networking (2003).  Diane blogs for www.womensDISH.com, and Entrepreneur magazine and serves as a workshop leader and social media coach for companies, non-profits and individuals.

She is a former vice president of business development for Spaulding & Slye Colliers, a vice president of marketing for Meredith & Grew, Inc./ONCOR International, and an environmental attorney.   Diane is a graduate of Colgate University and Boston College Law School.

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When I think of Diane Danielson, Brave, Bold and Pioneer come to mind. I always learn from each interview that I conduct, but there were many lessons in this one and I’m sure that you’ll agree. Some important lessons are: make sure that your career suits your personality, separate your emotions from the facts, figure out your passion and what you are good at and be at the forefront. And be flexible because your life doesn’t always turn out the way you expect, but change often brings lovely presents so be open.

Tell me a little bit about yourself.

I am the founder of the Downtown Women’s Club, which is a women’s business network and career website. I’m also Vice President of Business Development for a social media consulting firm called Convengine. I try to combine the two because a lot of what I do at the Downtown Women’s Club is the social media strategy and a lot of our online networking program. I’m also recently remarried, I have four kids and a huge dog and I live outside the Boston area.

What’s a typical day like for you?

They differ from day-to-day but some days I spend the entire day giving several speeches, mostly talking about social media, networking and the different skills you can learn. And other days I’m doing a lot of writing online and doing some strategy consulting for clients. It does vary from day-to-day but it’s a nice mix and I like the idea that there are different days for different things.

How do you motivate yourself and stay motivated?

To make sure that I stay motivated, every day I mix in some fun projects and fun for me is creative writing, so if I’m having a big accounting and bookkeeping day, because I’m a small business, the Downtown Women’s Club is run by a couple of employees and we all do a little of everything but I always make some time for something that’s really motivating like writing, or speaking and the speaking really does motivate me when I go out there and actually get to meet people.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I would be better at delegating things and I would have spent my money more effectively with the Downtown Women’s Club when I was building the company. There was a lot of stuff that I couldn’t control, we built technology that was later cheaper and that’s usually typical with technology, but I also spent some money in areas where I probably could have figured out cheaper alternatives. I did some traditional marketing things that didn’t have as much bang for the buck. I think it’s just something you learn from experience. Anyone who starts a business knows that you are going to make these mistakes along the way and mine weren’t costly but those are stuff that I would definitely do differently.

What’s the most important business (or other) discovery you’ve made in the past year?

I’ve gotten more cognizant that people are afraid of change, and a lot of what I do in social media and forcing women to network and learn technology, is a big change, and they are going through a scary time right now and my important discovery is that their reluctance, it’s not that they are dismissing it, there is this fear of change and I have had to figure out how to help them through it, and I think for me that is a big discovery because I used to walk around thinking why people don’t get this.

What’s one of the biggest advances in your industry over the past five years?

Clearly it’s social media and social networking, it’s just huge – facebook, Twitter. People still discount how big it is but it’s not going away and it’s something that has changed every business model. I don’t think that anyone can name a business model that social media and social networking doesn’t affect in some manner.

What are the three threats to your business, your success, and how are you handling them?

1. The economy in general. We ask people to join but they are wondering if they should spend the $49 here, or is that four cups of coffee at Starbucks, or whatever it is. People are questioning where to spend their money, but on the flip side people are spending their money more wisely. They may see that investing in their career is a good thing. I’m trying to explain how this has long-term dividends.
2. Our competition is always a threat in some manner, and I try not to see it as a threat because everyone does it a little differently, they have their own style, but that’s always a threat.
3. The other thing is being able to scale appropriately because sometimes we get caught when we do not have enough staff, we need to staff up more yet we do not want to bring on more people until we can be sure that the growth is continuous. It’s a big guessing game, and trying to make the big decisions and being aware of what’s out there and how we try to handle it is being open-minded about what can affect us.

What’s unique about the service that you provide?

At the Downtown Women’s Club we were always at the forefront of social media and social networking. We were the only club that was on email 10 years ago when we were founded so we always had this little edge and we’ve always attracted people who are interested in pushing into new areas. That’s very unique. And on my social media consulting side I’ve partnered with Lena West who is phenomenal and is a social media guru, and what we offer that’s unique, and I think some of it for me for my clients is my marketing background. I’m not coming from a technology standpoint, I am coming to social media from marketing and I understand the technology thoroughly, so that’s a unique mix.

What do you observe most people in your field doing badly that you think you do well?

I think that I’m a little less ego driven than others. I don’t want the Downtown Women’s Club to be Diane Danielson’s club even though I founded it. I try to really empower local directors and try not to have my face be the face. We went through a phase where I was the face because that’s what everyone was doing and I decided that that doesn’t work.  I try to step back out of it. I think that that’s something a little different and it empowers other people to make the Downtown Women’s Club their own. When we start a local chapter the local director is the person who is in charge and makes the decisions.

Describe a major business (or other) challenge you had and how you resolved it.

One of the challenges we had two years ago is that we used to get a lot of website traffic from LinkedIn because we were listed as one of the first LinkedIn Groups and they actually posted a link to Downtown Women’s Club page from their group’s page. So we were always on the front page so if someone went to LinkedIn Groups they would see the Downtown Women’s Club so we had huge traffic, and then two years ago they corrected that, as they should and made it more of a directory so it was always different, and all of a sudden our website traffic went down. I was ready to shut down the shop. I was ready to close the Downtown Women’s Club, I mean, oh my God we’re not getting that website traffic. But what I did, I went and looked at the numbers and tried not to be so upset about it, and sat down and said before we shut down, let’s take a look at what’s going on here. And what I found out was that there was another site that I didn’t know very well, and it was facebook that was sending us a trickle of traffic, we didn’t put any effort there but it was converting into paid members at a higher rate than any other place, so I took that little bright spot and said let’s grow that bright spot and see if we can make it up, and within four months we were back to where we were with the LinkedIn traffic. We found that we got a lot of traffic from LinkedIn but it wasn’t converting to paid members. That was a big challenge.

What lessons did you learn in the process?

1. Before you throw in the towel, separate your emotions and focus on the facts. If 100 people are coming from facebook and 50 are joining as paid members, that’s more important than having 5,000 people of which 50 converted to paid members.
2. Work in small increments and say if things do not improve in three months then we’re done

Tell me about your big break and who gave you.

I don’t know if it was necessarily a big break, there are no overnight successes, but there have been lots of people throughout my career, even when I was in a bad situation as an attorney early on, or in real estate companies, there always seemed to be people who I call my guardian angels. They just showed up out of nowhere and gave me some advice and helped me through a bad position. I can think of a single mom who helped me out when I first became a single mom, I haven’t seen her in 10 years but she came into my life when I needed her and then she moved on. I have had people take me aside and say, “Here’s what you need to do with your career.” I’ve had these wonderful mentors, men and women that for some reason I got their attention without me even noticeably trying. I think by being outspoken people came along and picked me out and said “here.” So there have been many breaks and thanks for people who look to help younger people.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

I was not a good attorney, but I was in a very tough place, and when my boss left for another firm he left me holding the bag and so I got fired. I thought that my life was over. I actually remember thinking that I was going to step in front of a bus or something because I couldn’t believe that I just got fired. I thought that I was such a good employee and some of it was my fault because I was not the best attorney. I mean I was better than average but it also didn’t fit my personality and I really thought that my life was over. I’d gone to law school and I was in debt for law school. I looked around and felt sorry for myself and I interviewed with other law firms and it dawned on me that I didn’t want to work in another law firm, so I started looking around for jobs that were in marketing and sales and I found one and had a great run. I had fun being VP of marketing in the commercial real estate industry. It was one of those things where I felt it was the most horrible point in my life and I ended up finding a career that was wonderful.

What has been your biggest disappointment in your life – and what are you doing to prevent its reoccurrence?

Not having more children when my son was younger. Of course now I have three step-kids who are wonderful and we have a wonderful house, but I did feel that I missed out on doing the big family thing, because it was just me and my son for eight years.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

Getting divorced while pregnant and it impacted my life because I embarked on being a single mom for eight years. I remarried when he was eight years. That was a tough decision because to walk away from a marriage that wasn’t working, and clearly neither of us wanted it to work anymore. That was a tough decision and I’m not sure that I had a choice. Even to this day I still refer to myself as a single mom and I think that I’ll always identify with single moms even though I’m remarried and in a wonderful family situation. I’ve developed a strong community with some of the best people that I’ve met.

What are three events that helped to shape your life?

1. Getting fired from being a lawyer. I have many friends who say they were glad that I worked at such a tough law firm because I would not have done all the things I’ve done for women in business had that not happened.
2. Becoming a single mom. It forced me to be a better mom and I suppose had I been married I would have had a nanny and all that other stuff but by making that choice because my son was in a weird situation, I would have to be the all round parent. That changed my view on a lot of things and I discovered that I was a pretty good parent, hopefully my son will agree with me. It also forced me to seek out flexible employment situations and make choices that were different than I otherwise would have made. I always thought that I would have been a big executive and head of a major company. Now I’m running a small business because it allows me to be entirely flexible for my son.
3. Discovering social media. I’m not good working at home alone because I like interacting with people and social media made it less lonely. It kept me going, it provided me with a skill set that was at the cutting edge, I started blogging back in 2003 for the Boston Globe. And now social media affects everything so it means that I was able to join my friend’s consulting business. For me it ensures employment going forward and it ensures me helping people going forward.

What’s an accomplishment that you are proudest of?

The Downtown Women’s Club. The fact that we have 12,000 women involved in it and finding help and value in it, and doing any bit we can do to help women to get ahead. On some days it’s really tough and I wonder why I do this but I’m still really proud that it exists.

What can you learn from Diane’s experiences? Let’s keep the conversation flowing, please let me know your thoughts in the comments section below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

About Diane Danielson

Diane K. Danielson is the founder and chief social media strategist for the Downtown Women’s Club, a professional network and career website.  She is the author of The Downtown Women’s Club Beginners Guide to Facebook ebook (2009), the co-author of The Savvy Gal’s Guide to Online Networking (or What Would Jane Austen Do?) (2007) and Table Talk: The Savvy Gal’s Alternative to Networking (2003).  Diane blogs for www.womensDISH.com, and Entrepreneur magazine and serves as a workshop leader and social media coach for companies, non-profits and individuals.

She is a former vice president of business development for Spaulding & Slye Colliers, a vice president of marketing for Meredith & Grew, Inc./ONCOR International, and an environmental attorney.   Diane is a graduate of Colgate University and Boston College Law School.

How gracious are you? Are you quick to criticize? Or have you mastered the art of graciousness? Over the past few years I have been working on myself and learning to be less critical of myself and others. I am not there yet and I still have work to do. Two recent events made me realize how important it is to be gracious, and how important it is to give people second chances, when it will not negatively impact us if we did so.

I conduct many interviews so I am always looking for interesting people to interview. In December, Diane Danielson founder of the Downtown Women’s Club agreed to let me interview her. I was very excited because I always want great content to deliver to you. I gave her my conference call in number. At the scheduled time we both called in on time but I couldn’t initiate the record function. There are 40 questions that I ask interviewees so Diane felt that it would be too much for me to take notes, so she graciously offered to schedule the call 15 minutes later and record it for me.

True to her word, she recorded the call and had her assistant email it to me. I got the recorded interview, but forgot to download it to my computer. Just over a month later when I was ready to transcribe the interview, I checked my hard drive and it was at that time I realized my error. I quickly went to the link but could no longer access the recording. I quickly sent an email to Diane’s assistant and learned that the link was good for only a month and she could no longer access it for me. That’s screw up number two. I felt terrible because Diane was extremely generous to me, someone she didn’t know. She had also offered to assist in promoting the blog post with her interview.

I knew that her assistant would have told her what happened, but it was important for me to apologize to her. I sent an email apology, because that was the best way to contact her. She responded later and offered me another opportunity to interview her. I quickly grabbed it, and asked myself if the tables were turned, would I have been that gracious, and I do not think that I would have been, so that’s something in myself that I have to work on. I have to learn to be more gracious and give people second chances if it will not negatively impact me.

If you were in Diane’s situation, would you have given me, or another person who had screwed up like I did, another chance? How might you learn from me and also from Diane? Please keep the conversation flowing, leave a comment for me.

Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentorand subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN, I can assist you with that too.

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