David Ogilvy – Legendary Advertising Executive, Ogilvy & Mather

David Ogilvy - Your Invisible Mentor Name: David Ogilvy Birth Date: June 23, 1911 - July 21, 1999 Job Functions: Advertising Executive Fields: Advertising Known For: “The Man in the Hathaway Shirt” David Ogilvy was a creative genius who revolutionized the American advertising industry. What factors contributed to Ogilvy's phenomenal success? His ad, “The Man in the Hathaway Shirt” created a sensation because the model wore an eye patch which added mystique and sophistication. What can we learn from David Ogilvy that we can apply now? This mini biography takes a brief look at his … [Read more...]

The Invisible Mentor Interviews Kevin Popović, Communications Director, Ideahaus Part Two

Interviewee Name: Kevin Popović, Communications Director Company Name: Ideahaus Website: http://www.ideahaus.com Avil Beckford: Tell me a little bit about yourself. Kevin Popović: My job has evolved. I call myself a communications director so I help my clients direct all their communications – marketing, strategy, corporate identity and branding, advertising, design issues, public relations and quite a lot of social media these days. Quite simply, I help my clients figure out what to say and how to say it to their target markets. Avil Beckford: How do you integrate your … [Read more...]