How creative are your ideas? How many creative ideas do you get? And what process do you use to generate creative ideas. The ability to think creatively, or generate creative ideas might just be the skill that gives you a competitive edge. Below is a model which is a combination of Graham Wallas’ and James Webb Young’s creativity models (Based on my life experiences, I have added information to the models). What can you add to the model to make it better? If your project is just for fun you do not have to follow all the steps, especially the ones in data collection (for example interviewing subject matter experts and conducting focus group interviews). Some of these steps are more appropriate for a work project.

Step 1: Preparation (Gathering Information)

1. Describe your topic of  interest
2. Develop a set of decision criteria to judge the quality of the ideas

There are two types of information to gather:

Specific

1. Gather as much information as possible on the topic of interest
   1. Look for  case studies in your industry and unrelated industries
   2. Conduct research on the internet
   3. Conduct research using commercial databases, you can access many through your public library portal
   4. Interview subject matter experts
   5. Brainstorm with colleagues
   6. Conduct focus group interviews
2. Read all the information gathered and synthesize them
3. Write down the information on 3×5 index cards, one item per card
4. Classify the information by sections of the topic of interest

Read the post How to Analyze Information to evaluate the quality of the data you gathered.

General

1. This is an ongoing process throughout your life
2. Record any interesting information you come across in a scrapbook or other filing method that makes sense for you
3. Use your cell phone if you have one, or a camera to capture any interesting scenes that you see, both photos and videos and create a file on your computer in which to save them
4. Attend speeches, workshops, seminars and so on that are unrelated to your work just because they interest you and take notes
5. Visit the websites How Stuff Works and Ted.com often and read for a while
6. Every so often, pull up the information and review them

Step 2: Working Over the Information in Your Mind

1. Look at the information you gathered from many different angles
2. Synthesize the information
3. Merge two facts and see how they fit together
4. Connect the information with what you already know, nothing exists in a vacuum
5. As tentative or partial ideas come to you, no matter how crazy or incomplete, document them on the index card, one idea per card
6. Do not stop until you have at least one partial or incomplete idea
7. When everything is a jumble or it is pointless for you to do additional work, it is time for the next step

Step 3: Incubation

1. Turn over the problem to your subconscious mind
2. Take a break or work on an unrelated task or do something which stimulates the imagination and emotions

Step 4: Illumination – Eureka! I have It

1. When you least expect it, the idea comes to you (You have an aha moment)

Step 5: Verification/Implementation/Shaping & Developing the Idea

1. The idea will unlikely be ready to be implemented as is
2. Subject it to criticism – test it, then refine it
   1. Use the criteria you developed in Stage I to judge the quality of the solution
   2. Refine the idea if you have to
   3. Implement the idea
   4. Evaluate the idea
   5. If you find that the solution doesn’t work, go through the process again

Along Yonge Street in front of the Eaton Centre in Toronto, Canada there are always people who are very creative in earning money, what are your thoughts? What have been some of your most creative ideas to generate some extra cash? Did any of these translate into a viable business?

Man Playing Drums in Front of The Eaton Centre, Toronto from Avil Beckford on Vimeo.

Man and Boy Playing Drums from Avil Beckford on Vimeo.

Please keep the conversation flowing, click on the comment link below and leave a note for me. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed.

Photo Credit: Avil Beckford

Related posts:

1. Summary of A Technique for Producing Great Ideas by James Webb Young
2. Great Ideas – Standing on the Shoulders of Giants
3. Creative Problem Solving
4. Timeless Ideas Worth Exploring

The ability to problem solve is a valuable life skill. Below is a simple yet detailed problem solving process that any

Turning Things Upside Down

executive can use.

Problem Solving 101

1. Preparation
2. Incubation
3. Illumination
4. Verification/Implementation

Anatomy of a Problem Solving Process

Stage I: Preparation (Research/Gather ideas)

1. Describe a challenge or problem that you’re having. Writing down the problem makes it more concrete for you. Make sure that your problem statement is not too broadly or narrowly defined
2. Develop a set of decision criteria to judge the quality of the solutions
3. Describe the root causes (not symptoms) of the problem or challenge. Uncover the facts surrounding the problem
4. Who do you know that has experienced a similar problem? If you know someone:
   1. How did they resolve the problem?
   2. Would that solution work for you?
5. Collect all the information that you can find relating to possible solutions
   1. Look for case studies in your industry and unrelated industries
   2. Conduct research on the internet
   3. Conduct research using commercial databases, you can access many through your public library portal
   4. Interview subject matter experts
   5. Brainstorm with colleagues
   6. Conduct focus group interviews
6. Read all the information gathered and synthesize them
7. Extract all the relevant information by distilling the facts pertinent to your problem
8. Formulate options and test alternatives

Read the post How to Analyze Information to evaluate the quality of the data you gathered.

Stage II: Incubation (Lay the issue aside for a period of time)

1. Mull it over
2. Take a break, or work on another project
3. Let all the information sit for a while

Stage III: Illumination (The moment when the new solution (idea) emerges)

1. You have an aha moment
2. You see the problem in a completely different light
3. Or a solution (s) comes to you
4. You now have an opening to develop a strategy to resolve your problem

Stage IV: Verification/Implementation (Test out the idea then apply it)

1. Test the idea to see if it’s a workable solution to your problem
2. Use the criteria you developed in Stage I to judge the quality of the solution
3. Refine the idea if you have to
4. Implement the solution
5. Evaluate the solution
6. If you find that the solution doesn’t work, go through the process again

The type of problem solver you are informs how you approach the challenges, problems and issues that you will inevitably face in your work and life. The problem solving process outlined above is solid and has been used successfully for decades. The entire process can take hours or it can take months depending on the complexity of the problem.

Related posts:

1. Mining Wide and Deep to Problem Solve
2. Reverse Problem Solving: When You Must Have a Certain Outcome
3. Creative Problem Solving
4. There is a Creative Response to Every Problem: An Interview with the Wealthy Barber