I was conducting research when I came across Choose Keywords That Sell More Books by Chris O’Byrne, so I decided to purchase it since it was under $3. I believe that choosing the right keywords is much more than about selling books, but is critical for getting found. I have struggled with what keywords to use for my blog since I do books reviews/summaries, mini biographies and interviews, so I was looking for a solution in Choose Keywords That Sell More Books.
The book is very short, and written in a simple and easy-to-understand manner. Chris O’Byrne defines what he means by keywords, “A keyword is any word or phrase that helps people find your book [blog, articles, reports...] when they do a search on places like Google or Amazon.”
Keyword research is important because it connects you to your readers and market. Places to add your keywords include: Amazon sales page where you’re allowed to add 15 tags, in the keyword slot when you are uploading your e[book, on your website (domain name, the names of pages, the title tag, the metadata, links, and in the actual content.) Choose keywords that people are actually typing in Google and Amazon.
To start the process in keyword research use Google Keyword Tool
https://adwords.google.com/o/KeywordTool. Enter seed keywords, those are the initial keywords you start your search with to generate a list of search phrase that people are actually using. If you are stumped and not sure what search terms to use as your seed keywords, you can use the website Seed Keywords (http://www.seedkeywords.com/), but you’ll need the assistance of friends and contacts to brainstorm. Your contacts will tell you what keyword phrase they would search for based on the scenario you created. Evaluate the responses and choose the one that’s the best fit and use it to search using the Google Keyword Tool.
Limit your search by checking Exact search instead of broad, and My keyword ideas. Choose 10 of the best search results that are relevant for you. If you find that the results are irrelevant, try another seed keyword and repeat the process. Tip – “Look for keywords that have low competition, but a high number of monthly searches.”
Amazon is a great place to conduct Keyword research for your book. Go to http://www.amazon.com/ and choose the Kindle Store. Type in your keyword and see what Amazon’s auto-suggestion spits out to give you ideas. Continue the process until you have seven really good keywords. Chris O’Byrne also does a good job of walking the reader through long tail keywords.
When you are confident that you have the right keywords, try to use them in your title or subtitle. O’Byrne goes on to explain the various places to sprinkle your keywords. I knew a lot of what Chris O’Byrne wrote in Choose Keywords That Sell More Books, but the things I didn’t know made it worthwhile for me to read the book, which I recommend for anyone who is interested in learning how to conduct keyword research.
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Book links are affiliate links.