Olfactive Branding: Using the Power of Scent in Your Business

Olfactive Branding

Olfactive Branding: Using the Power of Scent in Your Business Recently, I became aware of olfactive branding, and I was curious about the concept and wanted to learn more about it. If you walked into the Trump Hotel and Tower in Toronto, you would smell champagne and caviar. Tracy Pepe, an olfactive branding specialist created that unique smell for the company. The champagne and caviar scent creates images of luxury, which is what you would expect from the Trump Hotel and Tower. Olfactive branding, also known as scent branding is a growing trend, and in fact, some retailers are using it to make consumers linger in the store, and spend … [Read more...]

Tips from the Entrepreneur Symposium Held in Toronto

Chris Hokansson

Tips from the Entrepreneur Symposium Held in Toronto Recently at the Entrepreneur Symposium held in Toronto, the presenters shared some tips and tricks to help entrepreneurs to become more successful. Today, I will focus on Chris Hokansson from One Red Bird, and Ann Kaplan, CEO and President of iFinance Canada Inc. Further Reading: 7 Vital Steps to Maximizing Growth, Sales & Profit by Colin Sprake 5 Marketing Mistakes and their Solutions – Chris Hokansson Definition of Marketing: Everything you do in your business to make the phone ring. Definition of Sales: What happens when the phone rings and you answer it. Mistake … [Read more...]

F Scott Fitzgerald Personal Library

F Scott Fitzgerald

F Scott Fitzgerald Personal Library Born on September 24, 1896, F Scott Fitzgerald, novelist, essayist and short story writer is best known for The Great Gatsby, which accurately depicted the Jazz Age and the Roaring Twenties boom years of excess. He often wrote about tragic love. While at Princeton, Fitzgerald began his literary career, and he loved it so much that he started to neglect his studies and subsequently dropped out of school. At Princeton, he contributed pieces to the Princeton Tigers, Nassau Literary Magazine and wrote for Princeton Triangle Club’s musicals. After leaving Princeton, F Scott Fitzgerald joined the army. … [Read more...]

Personal Library of Wystan Hugh Auden (W H Auden)

Wystan Hugh Auden

Born on February 21, 1907, Wystan Hugh Auden was one of the world's best known poet when he died on September 29, 1973. Known as WH Auden, the poet grew up in York, England. He was born into an educated family, his father was a physician and his mother a nurse. Because of their influence, he developed an interest in science and engineering, and coupled with his intelligence, he won a scholarship to Oxford University where he started to write poetry. Although he had a natural intelligence, Auden did not perform very well while he was at Oxford. The poet was friends with other writers and poets such as Stephen Spender, C Day Lewis and Louis … [Read more...]

Michael Moritz, Phil Knight, Shelly Lazarus – CEO Personal Libraries

Seven Pillars of Wisdom - Memoirs of a Geisha

I am a Bookaholic who refuses to enter any kind of addiction program for her book addition. I enjoy my addiction because it gives me pleasure. I am interested in shaping my mind, so I am always curious to see which books are in the personal libraries of  CEOs and other successful and accomplished people and which books they are reading. I have mentioned so many times on The Invisible Mentor blog how much I love the article, C.E.O. Libraries Reveal Keys to Success by Harriet Rubin, that I am sure some of you are now saying, “Enough already, Avil.” But what I have decided to do is to list some of the books mentioned in the article, as well … [Read more...]