22 CEOs Favorite Books – Books that Influence

CEO Favorite Books

22 CEOs Favorite Books – Books that Influence Are you looking for recommendations for which books to read next? Twenty-two CEOs reveal the books that have influenced them. The list is eclectic and there is something for everyone. What I would recommend is that you choose books from genres that you like, but to also venture into the world of the unknown and read genres that you are unfamiliar with. Science fiction is a genre that I have never cared for, but a few years ago, I started off with Isaac Asimov’s Foundation series, and now I am much more comfortable reading books from the genre. I do not enjoy all of them, but I always learn … [Read more...]

Ernest Hemingway Recommended Books for Writers

Ernest Hemingway

Ernest Hemingway’s Recommended Books for Writers Born in 1899, Ernest Hemingway was a novelist and short story writer. He was an ambulance driver in World War I and was also involved in the Spanish Civil War and World War II. He worked briefly as a journalist in Toronto and was a correspondent during the Greek-Turkish War. Hemingway spent considerable time in France, Italy, Spain, the West Indies and Cuba, as well as embarked on two African safaris. He was influenced by Stendhal, Nathaniel Hawthorne, Henry David Thoreau, Ivan Turgenev, Joseph Conrad and Mark Twain, and their books are in his personal library. In fact, some of their books … [Read more...]

Olfactive Branding: Using the Power of Scent in Your Business

Olfactive Branding

Olfactive Branding: Using the Power of Scent in Your Business Recently, I became aware of olfactive branding, and I was curious about the concept and wanted to learn more about it. If you walked into the Trump Hotel and Tower in Toronto, you would smell champagne and caviar. Tracy Pepe, an olfactive branding specialist created that unique smell for the company. The champagne and caviar scent creates images of luxury, which is what you would expect from the Trump Hotel and Tower. Olfactive branding, also known as scent branding is a growing trend, and in fact, some retailers are using it to make consumers linger in the store, and spend … [Read more...]

Tips from the Entrepreneur Symposium Held in Toronto

Chris Hokansson

Tips from the Entrepreneur Symposium Held in Toronto Recently at the Entrepreneur Symposium held in Toronto, the presenters shared some tips and tricks to help entrepreneurs to become more successful. Today, I will focus on Chris Hokansson from One Red Bird, and Ann Kaplan, CEO and President of iFinance Canada Inc. Further Reading: 7 Vital Steps to Maximizing Growth, Sales & Profit by Colin Sprake 5 Marketing Mistakes and their Solutions – Chris Hokansson Definition of Marketing: Everything you do in your business to make the phone ring. Definition of Sales: What happens when the phone rings and you answer it. Mistake … [Read more...]

F Scott Fitzgerald Personal Library

F Scott Fitzgerald

F Scott Fitzgerald Personal Library Born on September 24, 1896, F Scott Fitzgerald, novelist, essayist and short story writer is best known for The Great Gatsby, which accurately depicted the Jazz Age and the Roaring Twenties boom years of excess. He often wrote about tragic love. While at Princeton, Fitzgerald began his literary career, and he loved it so much that he started to neglect his studies and subsequently dropped out of school. At Princeton, he contributed pieces to the Princeton Tigers, Nassau Literary Magazine and wrote for Princeton Triangle Club’s musicals. After leaving Princeton, F Scott Fitzgerald joined the army. … [Read more...]