Have you read these 6 must read books?

Have you read these 6 books?

Have you read these 6 must read books? I have thought about some of the books that I have read and enjoyed and decided that I would share the reviews again 6 must read books since I have a lot of new blog readers. The interesting thing about The Invisible Mentor blog is that most of the content is evergreen and the most popular blog posts are ones that I wrote a few years ago. These books will inspire you, and are very appropriate for the start of a new year. Review: Four Seasons: The Story of a Business Philosophy by Isadore Sharp: Four Seasons: The Story of a Business Philosophy by Isadore Sharp, Founder, Chairman and CEO is an … [Read more...]

Think Like A SheEO by Vicki Saunders, Book Review

Think Like A SheEO

Think Like A SheEO: Succeeding in the Age of Creators, Makers and Entrepreneurs by Vicki Saunders and MJ Ryan I used to say all the time that I do not read business books because they usually do not provoke deep thought. Recently I changed my mind because there are some interesting and game-changing books are being published. Last week, I wrote the summary/review of Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl. And today, my focus is on Think Like A SheEO: Succeeding in the Age of Creators, Makers and Entrepreneurs by Vicki Saunders and MJ Ryan. There is change in the air, and that is a … [Read more...]

Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl

storyscaping

Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl When I read the description for Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl, I knew that I had to buy and read it. See the description below, tell me if you would read that book? “Storytelling is the “new” advertising, and two top executives from SapientNitro explain their take on the subject in Storyscaping. The book outlines the philosophy and approach behind how to create brand worlds that become part of the consumer’s story.” Further Reading The Path to New Business? 20 Agencies That … [Read more...]

Mastering Evernote by Casey Lightbody, Book Review

Mastering Evernote

Mastering Evernote by Casey Lightbody, Book Review If you are brand new to Evernote, your digital notebook and filing cabinet, then Mastering Evernote: A Busy Woman's Guide To Working Smarter And Getting Things Done by Casey Lightbody is the perfect book for you because it is easy to read, takes about an hour or so to read, and lays the foundation for you to get started. I have often talked about having a strong foundation on which to build knowledge on this blog, but after reading this book, I realized that I didn’t know some of the basics about Evernote and how to get the most out of it. Further Reading SummaReview of Work … [Read more...]

The 46 Rules of Genius by Marty Neumeier, Book Review

The 46 Rules of Genius

The 46 Rules of Genius by Marty Neumeier, Book Review At a recent event that I attended at the Rotman School of Management on the Rules of Genius, I was given a copy of The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier. Since I received The 46 Rules of Genius for free, I decided to read and review it. This post is the second part to Marty Neumeier’s Rules of Genius. At the event, Marty Neumeier focused on the rules that were in the second half of the book, so I am focusing on the rules in the first part. Related Post Marty Neumeier’s Rules of Genius The 46 Rules of Genius by … [Read more...]