The Invisible Mentor

Since 2004, the Samsung Economic Research Institute (SERI) has been polling CEOs on their reading habits and recommendable books. For the latest survey, 395 CEOs participated and they are reading more than three books each month.

Last year, “the most sought-after reading topics, coexistence with nature, humans and society came out on top, followed by tips on new businesses and business expansion; and finding a peace of mind and achieving your hopes,” while this year, CEOs are consuming books within the genres of economy and management, management strategy, human mind and psychology, history, culture and art. The CEOs and SERI researches chose 17 books for this year’s list.

2011 Reading List for CEOs

1. Rich China and Poor Chinese People by economist Larry Hsien Ping Lang
2. Africa Rising by Vijay Mahajan
3. Start-Up Nation by Dan Senor and Saul Singer
4. Different: Escaping the Competitive Herd by Youngme Moon
5. How The Mighty Fall by Jim Collins
6. Smart Management by Jaeyong Song, professor at Seoul National University and
7. Outrageous Fortunes by Daniel Altman
8. The Invisible Gorilla by Christopher Chabris & Daniel Simons
9. Unthinking by Harry Beckwith
10. The Shallows by Nicholas Carr
11. The Untrodden Road Is More Beautiful by the late writer Wan-Seo Park
12. The Right Track of Life by Seok-Chul Yoon
13. New Interpretations of Korean Classics by Jeong-Won Lee
14. Time to Need Philosophies by Shin-Joo Kang
15. The Law of the Garbage Truck by David J. Pollay
16. The Social Atom by Mark Buchanan
17. Ways to Win People Over by Sang-Gun Kim

2010 Reading List for CEOs

1. What Would Google Do? by Jeff Jarvis
2. Marketing 3.0 by Philip Kotler
3. China’s Megatrend by John Naisbitt
4. Rediscovery of Japan by Lee Woo-gwang
5. Kings of the Joseon Dynasty by Lee Deok-il
6. The Analects of Confucius and the Abacus by Shibusawa Eiichi
7. The Analects of Confucius on One Hand with an Abacus in the Other
8. Hon Chang Tong by Lee Ji-hoon
9. Gan-song Jeon Hyeong-pil
10. Justice by Michael J. Sandel
11. Aging Well by George E. Vaillant
12. The Five Forces Running World History: Desire, Modernism, Imperialism, Monsters and Religions by Takashi Saito
13. SuperFreakonomics by Steven D. Levitt
14. Sway by Ori Brafman

How many of these books have you read? What do you have to add to the conversation? Let’s keep the conversation flowing, please let me know your thoughts in the comments section below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right hand side) by email or RSS Feed.

Book links are affiliate links.

Related posts:

1. What CEOs Are Reading
2. The Invisible Mentor Summer 2011 Reading List
3. The Uber Successful Make Time for Reading, Do You?
4. Reading & Listening Plan Process
5. Book List for February 2010

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