The Rule of Five
A few years ago I came across the Rule of Five outlined in 1001 Ways to Market Your Books by John Kremer, a book marketing expert . Jack Canfield and Mark Victor Hansen have also used the Rule of Five to take their books to bestseller status.
The Rule of Five simply means that each and every day you perform five activities that will assist you in achieving your core goals. So in their case they were trying to sell their book, Chicken Soup for the Soul, so one day they would send out five copies of books to be reviewed, another day would be calling five radio stations to get interviews and another day they would be sending out five press releases.
The Rule of Five can be applied to any goal you are trying to achieve. If you are trying to get a promotion:
- Who are five people who you could call for an information interview, who have already traveled the path you are on?
- What are five things you can do to get noticed in your company?
- What are five ways you can improve the way your work gets done?
- What are five things that you could do to make yourself more valuable in your company and industry?
- Who are five invisible mentors (unique leaders) you could study to model their behaviour?
What would your Rule of Five look like? Please keep the conversation flowing, please comment.
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