Archive for June, 2009
Do You Speed Read?
Review of The PhotoReading Whole Mind System by Paul Scheele
PhotoReading, a term coined by Paul Scheele, is “mentally photographing” the printed page at rates exceeding 25,000 words per minute. According to Scheele, “The PhotoReading process bypasses the conscious mind and sends the information to storage bins in the other-than-conscious. This means that when you are PhotoReading you will have little or no conscious knowledge of the materials. It is all there some place, but consciously you may not know it. Don’t worry, as long as you can “activate” it to the conscious mind so that you can use the information however you use information.”
The PhotoReading System which is comprised of five steps: preparing, previewing, PhotoReading, activating, and rapid reading, are actually options that you can use depending on what your needs are.
Preparing
In the preparation stage, explicitly state your purpose for reading the material then enter into a state of relaxed alertness.
Previewing
Survey your reading material quickly, looking for about 20 trigger words, words that are repeated, in the sub-title, highlighted and so on. Decide if it’s necessary to read further.
PhotoReading
Ask yourself why you want to PhotoRead the material, relax your body, calm your mind and confidently flip through your reading material.
Activating
Allow time to elapse before you enter into the activation stage. Let the information incubate, then probe your mind by asking yourself questions about the material. Super read the parts that attract you.
Rapid Reading
Quickly move through your reading material from start to finish, at a speed comfortable to you. Zip quickly through the information that you’ve established to be unimportant and spend more time on more important information.
Scheele suggests that to manage your time effectively, you should sort all your reading material into levels of priority, handle paper only once, always have reading material with you – you never know when you’ll have a few minutes, and preview everything that’s important.
Five – 1 Great Ideas
- When the best readers read, they do so in an active, purposeful, questioning and fully engaged manner
- To effectively read, you must begin with a clear sense of purpose, why are you reading the material and what do you hope to accomplish?
- Set specific reading goals
- After you’ve read important information, create a visual diagram of the key ideas
The PhotoReading Whole Mind System has some very good information, but the concepts may be somewhat foreign to most people. I recommend that you read it, but I think that for you to understand and use the new concepts, you’ll need to follow-up with a seminar on the topic.
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- ZAPReader.com – A Speed Reading Program (killerstartups.com)
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How Much Power Do You Give Contractors?
How Did They Do That? An Interview With Dan White
Dan White, Founder & President, WNBC Business Solutions
Challenge: I allowed a contract employee to have too much control over one aspect of my business. The contract employee ran the tax business and did not regularly relate to me what was going on. The contractor fell behind, in some cases, more than a year. I had 82 angry clients. I now had to get a year’s worth of work done in three months.
Solution: I took back control of the business, and the contractor decided to leave the company. I set up a customer relationship management system to automate all processes. I could now see everything that was going on in the company. I hired a team of tax consultants to do one year’s worth of work in three months to satisfy the 82 angry clients.
Lessons Learned
- I am accountable and responsible for everything that happens in my business
- I learned that I wasn’t a good leader because a leader is not necessarily someone who inspires, motivates and set a good example, but one who takes the team into battle and make sure that they arrive home safely
- I should not delegate the critical functions in my business without knowing what’s going on
- I should not give anyone too much freedom without making sure that I am very comfortable with what is going on at all times
Formula For Success
Recognize a need, have a solution and understand where the customer/prospect is going to find the money to pay for the solution. There is a shortage of money. Governments create a scarcity of money. If a person doesn’t have something that is less wonderful they are not going to buy your solution because they simply do not have any spare money.
If you were Dan White, what would you have done differently? How much power do you give to employees and contractors? Is there an implied trust between employer and employee or employer and contractor? What lessons have you learned from Dan’s experience?
This is an excerpt from October 2005 Ambeck Edge
We’ve Seen The Purple Cow, Now What?

Purple Cow
Ideas abound and are everywhere. You will see them if you are open.
Where do you get your ideas from?
My friend Elizabeth Winter from Contact Professionals Alliance read my blog entry about Gelett Burgess‘ poem The Purple Cow and suggested that I do a follow-up post. Burgess became associated with the poem and he was not happy about it, so he wrote a follow-up verse to The Purple Cow.
If you remember from yesterday, here is the original poem:
The Purple Cow: Reflections on a Mythic Beast Who’s Quite Remarkable, at Least
I never saw a purple cow
I never hope to see one;
But I can tell you, anyhow,
I’d rather see than be one!
And here is Burgess’ follow-up:
Confession: and a Portrait Too, Upon a Background that I Rue
Ah, yes, I wrote the “Purple Cow”—
I’m Sorry, now, I wrote it;
But I can tell you Anyhow
I’ll Kill you if you Quote it!
When you read Confession: and a Portrait Too, Upon a Background that I Rue, what comes to mind? For me, I immediately think of regret. How many times have you done something that you later regretted doing? Or are you someone who doesn’t believe in regret?
If you did something remarkable, something pioneering, in the eyes of others, and you gained “notoriety” for it, would you be able to deal with all the attention? Do you think you would later regret your actions? Think on this! Do you think Burgess’ response to being associated with his poem is reasonable? If you were Burgess, what would you have done differently?
Related Post
What Does Gelett Burgess’ Poem The Purple Cow Mean?
Photo Credits
Avil Beckford & Clarecia Christie
What Does Gelett Burgess’ Poem The Purple Cow Mean?

- Image via Wikipedia
Sometimes it is okay to go down the rabbit hole because you never know where it might lead. Acting on your curiosity often leads to wonderful discoveries. I was reading John Forde’s e-newsletter article “Short Words, Bigger Word Power,” in which he talks about his friend David Deutsch giving him Gelett Burgess’ essay “Short Words Are Words of Might.”
I have never heard of Gelett Burgess, and the name of the essay intrigued me so I wanted to find out more. I conducted an internet search and came across the poem The Purple Cow and got the idea for this blog post.
The Purple Cow
(Reflections on a Mythic Beast Who’s Quite Remarkable, at Least)
I NEVER saw a Purple Cow;
I never hope to See One;
But I can Tell you, Anyhow,
I’d rather See than Be One.
By Gelett Burgess (1866 – 1951)
What is a purple cow? Cows are not purple, so a purple cow must be an anomaly. Reading the Wikipedia entries for the many ways in which the purple cow phrase is used, it states, “the examples retain the common theme of a sense of something out of the ordinary.” The poem also reminded me of Seth Godin’s book Purple Cow: Transform Your Business by Being Remarkable, which I read over five years ago.
The subtitle – Reflections on a Mythic Beast Who’s Quite Remarkable, at Least – for the poem is very telling. A Purple Cow is a metaphor for something that is out of the ordinary, something remarkable. Would you want to have experiences that are out of the ordinary? I would! And, would you want to be a Purple Cow?
Standing out is not necessarily a bad thing. What if you were a pioneer? Wouldn’t it feel great to be a leader, to establish a trend, to be first to market?
Today, too many people conform, and many do not want to take a chance and be that Purple Cow, to stand out from the rest. To conform is to be comfortable, and many of us like to feel comfortable. How about for today, we step outside of our comfort zone, and do something that is not very comfortable, do something remarkable.
I may be out to lunch, and that is okay, but, what does The Purple Cow poem mean to you? And would you want to be a Purple Cow, even if it is only for today?
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Phot Credits: Public Domain
What Do You Do When You Mess Up?

- Image via Wikipedia
I just made a major mistake, and I am writing about it so that others may learn from it. I have been conducting interviews with people who are great Invisible Mentors because I know that I can learn from them, and I know that you can learn from them as well. I registered with a free conference call company so that I have the capability to record the interviews.
Just before I called in (the first time I was officially using the service), my instincts told me to have a low tech back-up where I put the telephone on speaker phone and use my digital recorder to record the interview. I decided not to listen because I had tested the recording function for the conference call service and it worked well.
During the call something happened and the call got cut off. I dialed back in and so did my interviewee, and we continued with the interview. I am a very good listener, but I was very relaxed, and didn’t pay as close attention as I should because I was recording the interview, so I thought that I could always listen to it if I missed something important. I became a “slave” to technology, instead of using my excellent listening skills. I temporarily forgot that technology is a tool and not a crutch. How many times have you made these types of mistakes?
When I went to the conference call service’s website to download the interview, I was able to only download the portion of the interview after the call got cut off. I panicked and called them, and at that time, I was told that the second call overwrote the first. What did I expect from a free service?
I screwed up, I dropped the ball. I was devastated because it was a great interview. Here are the things that I did wrong:
- I didn’t prepare the way I usually do by going into the Alpha Brainwave state. If I had, I would have remembered all the interview
- I didn’t practice active listening, I slacked off and relied entirely on technology
- I didn’t follow my instincts, which told me to use a back-up device, which I had handy
- I relied on a free service for something that is very important to me
How did I solve the problem? I contacted the interviewee and admitted that I screwed up and asked if I could conduct the first portion of the interview again. She was very gracious and said yes. Most of the people who I interview want to help others, and believe in the Invisible Mentor concept, so they have a very helpful and accommodating disposition. Despite this, the next time that I conduct an interview, I have to set aside the “ego” and listen to the inner voice that is my guide. I also have to practice what I preach about about active listening and not rely on, or use technology or other things as a crutch.
Has anything similar happened to you? How did you deal with it?
Photo Credit: Public domain


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