Olfactive Branding: Using the Power of Scent in Your Business

Olfactive Branding

Olfactive Branding: Using the Power of Scent in Your Business Recently, I became aware of olfactive branding, and I was curious about the concept and wanted to learn more about it. If you walked into the Trump Hotel and Tower in Toronto, you would smell champagne and caviar. Tracy Pepe, an olfactive branding specialist created that unique smell for the company. The champagne and caviar scent creates images of luxury, which is what you would expect from the Trump Hotel and Tower. Olfactive branding, also known as scent branding is a growing trend, and in fact, some retailers are using it to make consumers linger in the store, and spend … [Read more...]

Tips from the Entrepreneur Symposium Held in Toronto

Chris Hokansson

Tips from the Entrepreneur Symposium Held in Toronto Recently at the Entrepreneur Symposium held in Toronto, the presenters shared some tips and tricks to help entrepreneurs to become more successful. Today, I will focus on Chris Hokansson from One Red Bird, and Ann Kaplan, CEO and President of iFinance Canada Inc. Further Reading: 7 Vital Steps to Maximizing Growth, Sales & Profit by Colin Sprake 5 Marketing Mistakes and their Solutions – Chris Hokansson Definition of Marketing: Everything you do in your business to make the phone ring. Definition of Sales: What happens when the phone rings and you answer it. Mistake … [Read more...]

F Scott Fitzgerald Personal Library

F Scott Fitzgerald

F Scott Fitzgerald Personal Library Born on September 24, 1896, F Scott Fitzgerald, novelist, essayist and short story writer is best known for The Great Gatsby, which accurately depicted the Jazz Age and the Roaring Twenties boom years of excess. He often wrote about tragic love. While at Princeton, Fitzgerald began his literary career, and he loved it so much that he started to neglect his studies and subsequently dropped out of school. At Princeton, he contributed pieces to the Princeton Tigers, Nassau Literary Magazine and wrote for Princeton Triangle Club’s musicals. After leaving Princeton, F Scott Fitzgerald joined the army. … [Read more...]

7 Vital Steps to Maximizing Growth, Sales & Profit by Colin Sprake

Colin Sprake

7 Vital Steps to Maximizing Growth, Sales & Profit by Colin Sprake Recently, I attended the Entrepreneur Symposium where Colin Sprake, the founder of Make Your Mark delivered an excellent presentation on the 7 Vital Steps to Maximizing Growth, Sales & Profit. The thrust of the presentation was on focusing on the needs of your clients and prospects. His advice, which makes sense, is contrarian to what we are taught. So, for instance, we are taught to craft an elevator pitch, and at events, when we introduce ourselves to say it. The elevator pitch should include name, company name and the products and service we offer. Colin … [Read more...]

I Robot by Isaac Asimov, Book Review

I Robot

I Robot by Isaac Asimov, Book Review A friend once told me that she is scared to read science fiction. She is scared because sci-fi often predicts certain scientific developments, which she doesn’t want to learn about. For her, some of those predictions may be scary, and she thinks that she is better off not knowing. In I Robot, and the other robot stories in the series, Isaac Asimov predicts certain real developments in the field of robotics. A point worth noting, is that Karel Čapek, a prolific Czech writer, introduced the word robot in his play, R. U. R. (Rossum’s Universal Robots) in 1921, but The Oxford English Dictionary credits … [Read more...]