The Invisible Mentor

Today, I present 24-year old Nathalie Lussier. It’s the first time that I have interviewed someone so young, but I thought it important to bring you a diversity of voices. Open your mind, and see what you can learn from this young lady who is not only passionate about what she does, but is wise beyond her years. It was a pleasure to interview her because she is so thoughtful, and she was willing to answer questions which require the wisdom that comes with age. For instance, when asked, “If you had to start over from scratch, knowing what you know now, what would you do differently?” she responded, “I would have started earlier to try to understand what people wanted, see what they had trouble with and help them in that area.” In my opinion, that’s good advice because we often create products that we think people should want, instead of what they actually want.

Tell me a little bit about yourself.  

I am known as the raw foods witch, and I help people to eat more fruits and vegetables. I have a background in software engineering and all of my nutritional knowledge is self taught based on the experience of the results that I have had eating this way.

What’s a typical day like for you?

I wake up and drink a green smoothie, which is basically fruit and green leafy vegetables. After that I work on the computer, and sometimes I go for a swim during the day because I like to break things up. I do more work on my computer and in the evening I have a big salad with my boyfriend Robin, and later read a book.

How do you motivate yourself and stay motivated?

I like to get feedback so when I hear that others are enjoying my work or getting a lot of results from what I am teaching, that propels me forward and motivates me.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I would have started earlier to try to understand what people wanted, see what they had trouble with, and help them in that area.

What’s the most important business (or other) discovery you’ve made in the past year?

Making relationships a priority is the new way of doing business today. You can really connect with people online with tools like email, Twitter and Facebook. You can really get to know people and build relationships over time, and give them what they need instead of just pushing stuff in their direction.

What’s one of the biggest advances in your industry over the past two years?

In terms of raw foods, things are shifting away from being very strict, and moving toward welcoming everyone to try eating this way a little bit more.

What are the three threats to your business, your success, and how are you handling them?

1. The first is time management. I would be reading email and responding to them then I click on a link in an email and all of sudden a lot of time has elapsed and I realize that I have not done any work. So what I do is frequently check the time and see how I am doing and ask myself if I have done what I said I was going to do by that time of the day and that is how I handle that threat.
2. Another threat I would say is misinformation. When people hear the term raw foods, they immediately think it’s all or nothing, but the way that I teach it is you can eat fresh fruits and vegetables and get the benefits from that. You do not have to be that strict with yourself.
3. And the third threat kind of relates to the first idea is that I have a lot of passion and am prone to go off on a tangent and do something new and different that does not necessarily relate to what I am doing right now. The way that I deal with this is to focus on what my goals are and where I am headed.

What’s unique about the service that you provide?

I like to make it fun, informal, down-to-earth and accessible to anyone who is remotely interested in getting healthier, and I like to deliver all my stuff online except for a few things that I deliver personally, which I enjoy. I love to do videos and recipes that are simple so everyone can get their hands dirty. And what’s really fun about the way that I teach things is that I am known as the witch so I like to bring in a special magic feeling to everything that I do.

What do you observe most people in your field doing badly that you think you do well?

Most people in my field do not have the type of technical background that I have so I am able to have interactive technologies and videos on my website and this may not be easy for them.

Describe a major business (or other) challenge you had and how you resolved it.

One of the challenges that I had in the beginning was getting people to visit my website and get interested in my services. I think that’s also a challenge that many people face. I resolved the challenge by writing something that really connected with my audience. In the beginning when I was writing articles, blog posts, I was really writing for myself. I was writing stuff that was useful for my colleagues and myself, but not useful to those who were new to raw foods. So just shifting to write about what raw foods is, and how you sprout your own nuts and seeds and dehydrate stuff has made a difference and my business took off.

What lessons did you learn in the process?

I learned to really listen to my people and when I had no readers to listen to I learned to use Google Keywords to identify what people were searching for in my field. I learned to shift my mindset to what my customers were thinking.

Tell me about your big break and who gave you.

My big break happened last October about Halloween time. I basically did a big launch, had done a speaking engagement, another audio interview and a couple of radio that same week. It was an accumulation of all these speaking events and giving talks about raw foods that pushed things over the edge and made the launch a big success for me. One talk was at The Big Carrot in Toronto, Canada and I did some online podcasts.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

Before the big launch that I did, I tried to do something similar to provide a program for people, and it really didn’t resonate with anyone. It didn’t connect with my audience and my offering wasn’t quite right, the timing wasn’t right either. It was a failure in that I launched a product that didn’t take off, but it was useful to me to see what it took to create a program like that, the time it took and what people really wanted. Learning from that helped me down the line to achieve success.

What has been your biggest disappointment in your life – and what are you doing to prevent its reoccurrence?

I always felt that I had this knowledge of what I was meant to do and it had something to do with health, but I became a programmer because I was very idealistic and thought that I could create software that would lead to finding the cure for cancer or something like that. I guess I was very disappointed that things didn’t turn out the way the way I expected. That has made me think about how I make decisions and my expectations of the world. These days I think about my decisions very differently from back then. I was pretty young when I made that decision.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

The toughest decision that I made was to turn down a job offer and go out on my own to start a business. I had a job offer to work on Wall Street in New York City and I also had it in my mind that I wanted to travel and visit China. My boyfriend Robin is from China and I wanted to visit his family. So I made the decision to turn down the job offer and figure out what I’d do when I returned from China. It was a very tough decision to make but it turned out very well.

What are three events that helped to shape your life?

1. I am a black belt in Tae Kwon Do and one of the events which shaped me was attending a big competition in the US and winning a medal there. And it was great to see what it was like outside of my tiny home town in Ontario. The experience built my self confidence.
2. Another event also occurred when I was younger. I participated in a forum for young Canadians. A bunch of high school students were brought to Ottawa, Canada and we talked about politics and how to change the world and it made me realize that we are all in this together and how we take action is how we differ.
3. I lived in California for four months for an internship and just being there, meeting people and attending a seminar was really life changing for me to be around people with different mindsets. Being there started bubbling some of my business ideas.

What’s an accomplishment that you are proudest of?

Being in business right now.

How did mentors influence your life?

Mentors influenced my life a lot! One of my mentors was my tae kwon do instructor and she was very influential in giving me self confidence. It was good to have someone who believed in me and wanted to see me go far. Other mentors were very instrumental, especially in business, and women I met online were very motivational to me and gave me the power and courage to step out and do this.

What’s one core message you received from your mentors?

Trust yourself, listen to your intuition, and take action.

Which resources (books, movies, training etc.) did your mentors recommend to you?

One of the ones I liked was a book called Book Yourself Solid by Michael Port. Other books recommended are all the books by Seth Godin and the Ultimate Sales Letter by Dan Kennedy.

As an Invisible Mentor, what is one piece of advice that you would give to readers?

Trust yourself that what you are doing is going to work, put yourself out there and show people that you care and build relationships. Stick to what you are doing and don’t give up when things aren’t going well.

What nuggets can you take away from Nathalie’s interview?

Let’s keep the conversation flowing, please let me know what you think about this.  Click on the comment link below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN. I can assist you with that too. Visit my sales page for resources such as The Invisible Mentor Toolkit to assist you in acquiring wisdom from a distance. For free white papers click here.

March 8 – 12, 2010 is Make a Referral Week, which small business would you recommend to others and why? According to the Make a Referral Week website, “Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business.”

On March 10 at noon CST, there is also a webinar designed to teach you how to incorporate a referral system into your business. I have registered for the session, click here to register. There will be other web events during the week that you can participate in.

I thought about this question and I would recommend Rodger Harding from Harding International and Associates Inc. I interviewed Rodger for my newsletter Ambeck Edge over a year ago and I also posted the interview here if you wanted to read it. I have known Rodger for at least five years and I used his services through the Canadian Women in Communications. I participated in the one-to-one mentoring program. He has the ability to read people, and he knows which questions to ask. I have had coaches before and he is very different from them. He didn’t attend coaching school and in his words he “validates excellence,” the excellence in you. Each mentoring session is two hours in length and he video records the session so that you can review it later.

After you participate in one of Rodger’s one-to-one mentoring sessions, you have clarity around what your next steps are. He is brutally, honest so the faint at heart may not appreciate his candidness. I have interviewed members of the Canadian Women in Communications for two projects and many of the interviewees have sang the praises of the program.

For Make  a Referral Week, which small business would you refer and why? Go to the Make a Referral Week website and click on the link Make Your Referral Here! Let’s all do our small part.

Let’s keep the conversation flowing, please let me know what you think about this.  Click on the comment link below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN. I can assist you with that too. Visit my sales page for resources such as The Invisible Mentor Toolkit to assist you in acquiring wisdom from a distance. For free white papers click here.

Related articles by Zemanta

• Making Referrals As a Job Creation Engine (ducttapemarketing.com)

It’s been one year since I’ve been blogging so I thought I’d grade myself on my blogging report card. I started to blog March 2009, and though it’s been a year, I didn’t let anyone know that I was blogging for about eight months because I wanted to build up content for the website as well as develop discipline and a comfort level around blogging. Like anything in life, the more I blogged, the better I became at it. I still have a long way to go, and there are a lot of things that I still need to learn. How do you prepare for your biggest projects?

I have honored the commitment that I made in terms of the frequency of the blog, but I am not doing as many book reviews as I committed to do. I wanted to do one each week. And, I am not reading as many of the older books that I committed to read. This is something that’s important to me and ultimately to you. Wouldn’t it be great if I  reviewed a long lost book that provided information that you could immediately use at work, and even give you that competitive edge? I firmly believe that we can use some of yesterday’s ideas to solve some of today’s problems.

I would like to interview more accomplished people from other countries to have a diversity of perspectives for a richer experience. Are there folks that you can suggest, and be a bridge in the introduction? I would also like to pull out more of the information on mentoring and career.

There is a lot of rich content on The Invisible Mentor, but I have to segment, and analyze the information to enhance the user experience. I learned about a software program Concordance, that may be able to do that for me, and there is a 30-day trial so I can test it. Wouldn’t it be great if there was enough information that we could build the perfect mentor, what would a perfect mentor look like?

How important is it to honor commitments that you make to yourself? Do you take the time to grade yourself?

As I move forward, what are some things that you’d like to see in this space?

A friend suggested that I hold a contest where my readers would choose their invisible mentor, and in this instance, they would have to choose people who are living because the prize would be mentoring sessions with the “invisible mentor” that they chose. I would need your assistance to make something like this work. If for instance someone chose, Bill Gates, Warren Buffett, Steve Jobs, Richard Branson, George Soros, Seth Godin or say a Rupert Murdoch, how would we get access to them? Is this something that you’d be interested in? Because if you were, I’d find a way to make it work.

Looking back at what I have achieved with the invisible mentor, I would grade myself a B+ on my blogging report card. I will work harder at the book reviews and strive to find books that have changed the world, and rare books that will inspire us to take action. For the past year, how would you grade yourself for your most important goals? Why did you give yourself that grade? What can you do better in the upcoming months? A B+ is on my Report Card, what’s on yours?

Let’s continue the conversation, please comment by clicking on the comment link below and let me know if (1) you’d be interested in having your invisible mentor mentor you? and (2) what you’d like to see on this blog? (3) how I can enhance the user experience for you (4) and finally, is a B+ a fair grade, why, why not?

Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN. I can assist you with that too. Visit my sales page for resources such as The Invisible Mentor Toolkit to assist you in acquiring wisdom from a distance. For free white papers click here.

Photo Credit: Google via Apture

If you haven’t already, it’s time to take your professional development into your own hands, and invisible mentors will help you to do just that! Invisible mentors are unique leaders that you can learn things from by simply observing them from a distance, or researching them on the Internet. It’s simpler than you might think, here is how:

1. What do you want to learn and why (See Knowledge for a Reason)?
2. Who knows what you want to learn?
3. Make a list of the five top experts in the field.
4. Research them using your favourite search engine.
5. What articles and books have they written? What articles and books have been written about them?
6. Which presentations and speeches have they given?
7. Look for videos about them.
8. Visit their websites and fan pages.
9. Take time to read the information and digest it, then compare it to what you already know.
10. Teach the information to another person to cement it into your memory.

If you’d like me to hold your hand, The Invisible Mentor Toolkit will assist you in choosing your invisible mentors and much more. It’s  acquiring knowledge and wisdom from a distance. Let’s keep the conversation flowing, please let me know what you think about this.  Click on the comment link below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN. I can assist you with that too. Visit my sales page for resources such as The Invisible Mentor Toolkit to assist you in acquiring wisdom from a distance. For free white papers click here.

Photo Credit: Flickr via Apture

You are smarter than you think, and you have a lot more to contribute than you think.  Today, instead of an interview, I will post some of the interview questions for you to answer. The questions make you think, but you’ll find it very worthwhile going through the process.

Next week I’ll present Nathalie Lussier’s interview. It’s the first time I have ever interviewed someone so young, she is 24 years old, but we’ll all learn from her. You can email me (email address found on contact page of this blog) your interview responses and I will feature them on this blog.

1. How do you motivate yourself and stay motivated?
2. If you had to start over from scratch, knowing what you know now, what would you do differently?
3. What are the three threats to your business, your success, and how are you handling them?
4. What’s unique about the service that you provide?
5. Tell me about your big break and who gave you.
6. Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?
7. What has been your biggest disappointment in your life – and what are you doing to prevent its reoccurrence?
8. What’s one of the toughest decisions you’ve had to make and how did it impact your life?
9. What are three events that helped to shape your life?
10. What’s an accomplishment that you are proudest of?
11. How did mentors influence your life?
12. What’s one core message you received from your mentors?
13. How do you integrate your personal and professional life?
14. What’s a major regret that you’ve had in life?
15. What are five life lessons that you have learned so far?
16. What are the steps you took to succeed in your field?
17. What advice do you have for someone just starting out in your field?
18. If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?
19. Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?
20. If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

What are your thoughts about the questions? Keep the conversation flowing, please comment. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN. I can assist you with that too. Visit my sales page for resources such as The Invisible Mentor Toolkit to assist you in acquiring wisdom from a distance.

Most people would like to make history and leave a legacy behind. So, how do you go about making history? Recently I interviewed Nathalie Lussier for this blog, and when I asked her what her favourite quote was, she responded, “Well behaved women never make history,” Laurel Thatcher Ulrich. I thought, what a great quote, what are your thoughts about the quote? Would you rather be well-behaved or make history? And what does it mean to be well-behaved?

I decided to research Laurel Thatcher Ulrich to see what I could learn about her. When did she say “Well behaved women never make history,” and in what context did she say it? Born in 1938, Thatcher Ulrich, a Pulitzer Prize winner for “A Midwife’s Tale: The Life of Martha Ballard based on her diary, 1785–1812” is a “historian of early America and the history of women and a university professor at Harvard University,” according to Wikipedia.

Thatcher Ulrich wrote an article and included the phrase “well-behaved women seldom make history,” which resonated with many, and the phrase took off like wild fire. After the popularity of the phrase she wrote the book, Well Behaved Women, which looked at the ways women shaped history. Nowhere in the article is the phrase explained, but in the book, she looked at lives of Rosa Parks who refused to give up her seat to a white passenger, Christine de Pisan who challenged the hatred of women and girls and stereotypes in a male dominated world way back in the late 14th century, Harriet Tubman, Elizabeth Cady Stanton and many other notable women who practiced social activism. These women stood up for what they believed in.

This means to me that we have to take a stand and make a difference. How can you make a difference? What do you believe in? What is your moral compass? Would you stand up for what you believed in if necessary? These are tough questions. To make a difference, and to make history, is to take the path less traveled and be willing to stand up for what you believe in. You have to take a risk.

Keep the conversation flowing, please comment. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN. I can assist you with that too. Visit my sales page for resources such as The Invisible Mentor Toolkit to assist you in acquiring wisdom from a distance.

Homework: Review what the other women mentioned did to be considered not well-behaved.

Reference: Wikipedia

Related articles by Zemanta

• Nathalie Lussier’s Winning Entry (freakrevolution.com)
• Black History Month Quotes: Famous, Inspirational Sayings To Reflect On February 2010 (huffingtonpost.com)

Photo Credit: Bing via Apture

I did a guest for Josh Hanagarne at The World’s Strongest Librarian, Heavy Hitting Ideas From Heavy Hitting Books, and one of the commenters, Carlon suggested Enchiridion by Epictetus so I decided to read and review it. You can get a free copy of Enchiridion on the internet and it’s a very short book so it’s easy to read. Enchiridion is simple wisdom about life.

One of the things I wanted to do on this blog is to review books off the beaten path that contains ancient wisdom, books that make you think. But, I have been reading a lot of more contemporary works. It struck me to do both so that I could compare and contrast the contents of books from yesterday with those of today to enhance the learning and user experience.

Epictetus, a Greek Philosopher was born AD 55. In Enchiridion, there are 52 ideas that we can apply to life. Epictetus advocates self-responsibility and self-discipline and he explains the difference between the things that are within our control, and those outside our control, the uncontrollable.  “The things in our control are by nature free, unrestrained, unhindered; but those not in our control are weak, slavish, restrained, belonging to others. Remember, then, that if you suppose that things which are slavish by nature are also free, and that what belongs to others is your own, then you will be hindered.” Knowing that distinction, allows us to stop trying to control the uncontrollable. I liked the idea of “Don’t be prideful with any excellence that is not your own” because so many people brag about the accomplishments of others, as if they had a hand in it.

As I am reading Epictetus, I am being reminded of books such as the Analects of Confucius and The Autobiography of Benjamin Franklin, which are filled with laws and ideas to live by. Please read the posts A Review of The Analects of Confucius and Review of The Autobiography of Benjamin Franklin. Here are 10 ideas that I extracted from the book.

10 Great Ideas

1. Do not be averse to things not in your control because you will surely be disappointed
2. If you are going to perform a task, first think about the nature of the task and how you are going to perform it
3. People are disturbed by things because of the principle and ideas they have about those things. For example, some people are disturbed by death because of their ideas and beliefs about death.
4. “Sickness is a hindrance to the body, but not to your ability to choose, unless that is your choice. Lameness is a hindrance to the leg, but not to your ability to choose. Say this to yourself with regard to everything that happens, then you will see such obstacles.” This is important today in the way we often view people with disabilities, they have a disability, they are not a disability
5. “Don’t demand that things happen as you wish, but wish that they happen as they do happen, and you will go on well” is a good one for me because I have a tendency to want to control things.
6. View your possessions as things you have been given to take care of for a time. Never say of anything, “I have lost it”; but, “I have returned it.”
7. “For another will not hurt you unless you please. You will then be hurt when you think you are hurt.”
8. Don’t tell, demonstrate
9. It’s none of your business what others say or think about you.
10. “Don’t wish to be thought to know anything; and even if you appear to be somebody important to others, distrust yourself”

I would like to further explore the idea of viewing your possessions as if they were on loan to you. One example he gives is people losing their estates should view the situation as “I have returned my estate.” This is a tough one, but would viewing the loss of of a home, your shelter, be easier if you decided that it was time to return it? Would it hurt less? What are your thoughts? There is much wisdom within the pages of Enchiridion, and though I understand many of his ideas, some of them are difficult to take even though it would make life easier. Many of the ideas go against the grain, including viewing the loss of a house as it being returned.

I recommend Enchiridion because it is not only filled with wisdom, but it goes against the grain so it takes us out of our comfort zone which can lead to innovative thinking. What ideas can you use from Enchiridion?

Keep the conversation flowing please comment. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN. I can assist you with that too. Visit my sales page for resources such as The Invisible Mentor Toolkit to assist you in acquiring wisdom from a distance.

Links to books are affiliate links

References: Compliments of Apture

Have you ever been in a situation, where someone said something which validated what you were doing and gave you the encouragement you needed to keep on going? I have been there, and many times I feel as if I am whistling in the dark. I often wonder if people even care about what I am doing or am trying to do. I need validation to let me know that I am on to something, or doing something right. If you have been in this situation, what did you do?

A few days ago I interviewed Alex Brown for this blog, as well as for a project that I am working on for the Canadian Women In Communications. That’s the first video interview I will feature here as  soon as I figure out how to edit it. During the interview, Alex talked about mentors and how she often observed people to see how they operated so that she could learn from them. Many of the mentors she has had were invisible mentors, and I told her that.

She learned a lot by simply observing these people, and there were instances when she approached them and had a conversation to discuss some of what she had observed. So she  practiced invisible mentoring with a twist.

An invisible mentor is a unique leader you can learn things from by observing them from a distance. You many not be among the privileged few who are involved in traditional mentoring relationships, but you can certainly take advantage of the wisdom and knowledge and reap some of the many benefits that mentoring has to offer, if you follow what Alex Brown did.

Application

1. Who are five people who you know, even marginally, who you could learn from. These people could be in your industry, or even at your workplace.
2. Start studying them: see how they operate, how they respond in different situations, how they make decisions, how they interact with others and so on.
3. Invite them out for a coffee and ask them questions, this is invisible mentoring with a twist. They do not even have to know that they are your mentors.

What have you learned that can assist you in your work? What ways can you turn the invisible mentor concept on its head? For more information on invisible mentors read Who Are 5 Unique Leaders You Can Learn Things From?.

Keep the conversation flowing. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN, I can assist you with that too.

Photo Credit: Apture

This is Part 2 of Paul’s interview. When reading this interview,  think about ways to apply his wisdom. What is the formula for success? For Paul, it is to figure out what you are passionate about and find a way to do it? The book that profoundly impact him is Brand You 50 by Tom Peters. This is unusual because most people are not impacted by business books. Which book has profoundly impacted you?

Tell me a little bit about yourself.

Paul Copcutt, a transported Brit, came to Canada in 1996 with the biotech company I was working with to follow a Canadian and convince her to marry me. Started my company Square Peg in 2004 as a recruitment company but always with the intention of doing something more involving personal branding because what I had been doing in a corporate career was personal branding there was just not the name for it.  Now that is all I do, personal branding for individuals, inside corporations and speaking on the topic.

How do you integrate your personal and professional life?

They are intertwined all the time because I work from home and in my work and speeches I use personal examples to communicate the message of personal branding.

What’s a major regret that you’ve had in life?

Not having my mother around to see her grandchildren.

What are five life lessons that you have learned so far?

1. There is no such thing as a free lunch
2. The easiest route is sometimes the right one.
3. It does not have to be perfect. Learn from both mistakes and successes.
4. It’s okay to say no and sometimes you have to have tough conversations.
5. Sometimes it is personal, not just business, so be respectful of that.

When you have some down time, how do you spend it?

With my family. Catching up on reading. Enjoying the outdoors.

What process do you use to generate great ideas?

Mind mapping. Also going to a favourite place and reflecting on what I am trying to do and thinking with an open mind, jotting down whatever comes in to it.

What’s your favourite quotation and why?

“Treat people as if they were what they ought to be and you will help them become what they are capable of becoming.” Johann Goethe

It sums up what I believe personal branding has the capability of doing for everyone.

How do you define success? –

Being rewarded for doing what you love to do and that lets you lead the life you want to live.

In your opinion what’s the formula for success? -

Find out what you are passionate about and figure out a way to live a life doing it.

What are the steps you took to succeed in your field?

1. Reach out to those I saw as successful in the field and ask for their advice.
2. Personal and professional development through reading, programs, training and sharing of ideas.
3. Collaboration.
4. Helping others.

What advice do you have for someone just starting out in your field?

Find a mentor and find the time to mentor someone yourself.

If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?

With the way that the world is so connected now this is way more possible than most people appreciate or realize. I think you can do much of this yourself. So I would more likely choose people who are now gone.

1. My mother – what was I like as a toddler and see how comparable that was to my own experiences of my children growing up.
2. Winston Churchill – to understand what leadership meant to him and what made him persevere.
3. Mother Teresa – to appreciate sacrifice and for my own humility
4. Martin Luther King – to understand what drove him to do what he did.
5. Queen Elizabeth the First – how a woman was able to reign for so long

Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?

Tom Peters – Brand You 50. This was one of the very first books on personal branding and started my journey. As soon as I read it I realized what he was talking about was what I had done in my career and explained a lot. It was probably more emotional because it spoke to my belief that you can do what you want to do if you put your mind and efforts to it.

If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

1. Book of quotations – for daily insight and inspiration
2. Dictionary – to learn a new word everyday and find a context to use it
3. Suduko – because I like logical puzzles to keep my mind active
4. Encyclopedia of World Religions – to understand the basis of all human cultures
5. War and Peace (Vintage Classics) – because I never finished it for English Literature class.

What one music CD and movie would you like to have with you (on the deserted island) and why?

Music – Mozarts 40^th – my Dad used to play classical music every Sunday lunch, his attempt at having us appreciate classical music.

Film – Kind Hearts & Coronets – black and white English comedy where Sir Alec Guinness plays eight different characters. Great plot, Guinness is a genius and the perfect comedic twist at the end.

What excites you about life?

At the moment I am just scratching the surface of what is possible with personal branding. So much more to do.

How do you nurture your soul?

I do not know if I do enough now to say I nurture it. Something I am working on.

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

Make every country capable of being self sufficient in food.

Complete the following, I am happy when…..

My children continue to believe that anything is possible.

What nuggets of wisdom have you gleaned from Paul’s interview? How might you apply his responses to your situation.

Keep the conversation flowing. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN, I can assist you with that too.

Today and tomorrow we present Paul Copcutt’s interview. Are you noticing any similarities in the interviews that you read here? If you were asked what are three threats to your business, how would you answer? What are three events that shaped your life? For Paul, it was (1) The death of his mother and sister when he was seven years old, (2) Taking a job at a biotech firm as a National Sales Manager without any medical experience and (3) Marrying his wife. If you were to respond to the questions, would any of  your answers be similar Paul’s?

Tell me a little bit about yourself. Tell me a little bit about your company and where the idea for your business came from?

Paul Copcutt, a transported Brit, I came to Canada in 1996 with the biotech company I was working with to follow a Canadian and convince her to marry me. I started my company Square Peg in 2004 as a recruitment company but always with the intention of doing something more involving personal branding because what I had been doing in a corporate career was personal branding there was just not the name for it.  Now that is all I do, personal branding for individuals, inside corporations and speaking on the topic.

What’s a typical day like for you?

I run a home based business, so once the family is getting on with their day is when mine starts professionally. This will involve talking to clients on the phone, using the technology of the internet to connect and stay in touch. If I am out meeting clients or speaking, a day can start early and be a long one depending on location, travel etc.

How do you motivate yourself and stay motivated?

My main motivation is that everyone should have the opportunity to understand personal branding and see if it applies to them. My purpose is to spread that message to as many people as possible. Also I love to connect with others. My colleagues and connections become my virtual watercooler. I am in two mastermind groups and we help and hold each other accountable.

If you had to start over from scratch, knowing what you know now, what would you do differently?

The journey I have had to this point makes me who I am, I don’t know that doing it differently would have resulted in the same outcomes, so I hesitate in saying what I would do differently.

What’s the most important business (or other) discovery you’ve made in the past year?

That my biggest strength is spreading the message to many versus converting people one at a time and modestly I am actually very good at it.

What’s one of the biggest advances in your industry over the past five years?

The speed of the internet and the developing technologies that stem from that. Now people see the need to manage their personal brands because of the impact of social media and online brands.

What are the three threats to your business, your success, and how are you handling them?

1. Remaining focused – belief that what I am doing now is right and resisting the temptation to look at another direction just because things may not be happening fast enough. 2. Too much noise, not enough substance – there are a lot of people now talking about personal branding but to be honest that is all it is. There are very few people who are actually doing something everyday in terms of helping people define and develop their personal brands. 3. Bright shiny objects – trying too many new things can be a distraction. I am a catalyst and starter, but not a finisher, so new ideas and so on are a big attraction but also distraction.

What’s unique about the service that you provide?

I inspire people to take action with regards to their personal brands by sharing personal information and examples and practical solutions. There does not have to be smoke and mirrors to make this happen.

What do you observe most people in your field doing badly that you think you do well?

I do not think that most people in my field who are actually working with people on their personal brands are doing it badly. It is more those that talk about personal brands as the solution to online branding but fail to get the foundation offline established first.

Describe a major business (or other) challenge you had and how you resolved it.

Charging by the hour you reach a limit – either in number of hours you can work or fees you can charge – or both. I stopped charging by the hour or month for my services and went to a project based model.  Researched value based fees models and created proposals and marketing materials around talking about value and outcomes versus hours worked.  I now have only one client who pays by the hour and that is an arrangement through a partner and not my contract.

What lessons did you learn in the process?

People are receptive to a project based fee model for consulting and coaching. It makes you focus more on the outcomes and creates a much better relationship with clients because you both have interest in getting results versus just delivering a program.  Clients call on me when they need to not when they need to pay for it.

Tell me about your big break and who gave you.

My first ever client for my own business. I had made the decision to leave my previous employer and had no actual business to take with me. That first client gave me the opportunity to prove myself and became a significant client for my first 2-3 years of business.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

First ever job that required me to sell a service instead of a product. At the time I was not ready, I could not relate to selling an intangible and within 3 months I had left the company. The next time I went to sell a service a few years later I knew what was expected and needed and although it still took me some time to get good at, it eventually set me up for what I do now.

What has been your biggest disappointment in your life and what are you doing to prevent its reoccurrence?

To varying degrees I still get disappointments – the contracts or pieces of work you expect to get but don’t. I try to learn from every experience and even ask the question “Is there something I could have done differently?” and take that to the next experience.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

Moving to Canada with all my family still in the UK. I knew deep down it was the right move, and Canada has offered me so many opportunities as well as a wonderfully supportive wife and two great children. Not sure if I ever would have started my own business back in the UK.

What are three events that helped to shape your life?

1. Loss of my mother and sister when I was 7 years old.
2. Taking a job as a National Sales Manager for a biotech company without any medical qualifications.
3. Marrying my wife.

What’s an accomplishment that you are proudest of?

My two children.

How did mentors influence your life?

There are probably three people, apart from my father, who have influenced my life.  My first ever boss when I had a part time retail sales position. He said, “You are never bigger than the customer and the customer is never bigger than you.”

The owner of the first recruitment company I worked for who let me learn from my own mistakes and was okay with my learning the lessons even if it meant we lost the business.

And my boss when I first became a manager, who always challenged me to have at least two options to any decision.

What’s one core message you received from your mentors?

See above

Which resources (books, movies, training etc.) did your mentors recommend to you?

The most influential training I received was the Wilson Learning Social Style program over 20 years ago and is still something I use now.  I am constantly looking for new resources, books and probably seek out opinions from many places to find these, but I have never found anything to replace that program.

As an Invisible Mentor, what is one piece of advice that you would give to readers?

Be yourself, be truthful. Stick to your values and beliefs and it’s okay to say no sometimes.

What nuggets of wisdom have you gleaned from Paul’s interview? How might you apply his responses to your situation.

Keep the conversation flowing. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN, I can assist you with that too.